Senior Manager, Product Marketing

Renesas Electronics Corporation; Detroit (MI); On-site; USD 110,000 - 150,000; Full time

Job summary

Renesas Electronics Corporation in Detroit, MI seeks a regional lead for Solutions Marketing within the Industrial Automation segment. You will drive system solutions and collaborate with Sales, FAEs, Product Groups, Channel marketing, and System Architects to plan and execute engagement strategies.

The role focuses on PLCs, edge sensing, motor control, and HMI interfaces to expand growth. As the regional lead, you will promote solutions across functions, nurture key customer relationships, and

Qualifications

• 10+ years in business development, field applications engineering, marketing or related roles.
• Deep understanding of the Industrial Automation market, including trends and standards.
• Experience with technical field sales and building relationships in the field.

Responsibilities

• Engage with key market driving customers to understand requirements and drive solution-level opportunities.
• Collaborate with channel sales/marketing to identify growth opportunities with winning solutions.
• Coordinate with Business Units, Sales, and FAEs to promote solutions and drive business development.
• Build relationships with technical and procurement stakeholders in the industrial automation base.
• Gather market requirements and work with Product Groups to influence roadmaps.
• Monitor competition and market dynamics to recommend responses and actions.
• Prepare customer presentations to effectively communicate value propositions and maximize adoption.
• Develop product collateral, competitive analyses, and field training material.

Skills

10+ years BD/Marketing

Industrial automation domain

Strategic thinking

Cross-functional leadership

Strong communication

Job description

Job Description

Solutions Marketing – focus on promoting solutions, engaging with key driving customers in alignment with the field and internal product groups to drive full product promotion and uncover future solution requirements. In this role, you will focus on key customer engagement, driving application-level solutions and opportunities. The primary focus is the Industrial Automation segment, including PLCs, edge sensing, motor control, and HMI interfaces.

As the regional lead, you will drive Renesas system solutions and collaborate closely with Sales, FAE's, Product Groups, Channel marketing and the System Architects to formulate and execute strategic engagement plans to expand growth in this segment.

Responsibilities

Customer Engagement & Opportunity Development

• Engage with key market driving customers to understand requirements, drive solution-level solutions to secure design wins and drive revenue growth.
• Engage with channel sales/marketing teams to identify additional growth opportunities with winning solutions.
• Orchestrate Business Units, Sales, and FAE's in solutions promotion and business development activities.
• Establish and nurture trusting and productive relationships with key technical and procurement stakeholders in the industrial automation customer base.
• Understand market and customer requirements and work with Product Groups to define product requirements and improve product roadmaps.
• Research and monitor competition, market dynamics and design windows, and provide recommendations on required responses and/or actions.
• Prepare and continuously refine customer presentations to best communicate our value proposition. Ensure customer-facing documents effectively communicate desired messages to maximize impact and adoption rate.
• Define and develop product collateral, competitive analysis, customer presentations and field training material.

Qualifications

• 10+ years of experience in business development, field applications engineering, marketing, or related roles.
• Deep understanding of the Industrial Automation market: trends, solutions, challenges, competitors, standards, etc.
• Experience with technical field sales and FAE's combined with a proven ability to follow up on leads and build relationships in the field.
• Strong strategic thinking, analytical abilities, and communication skills. Capable of conveying complex concepts clearly, concisely, and effectively.
• Ability to work effectively in a matrixed, cross-functional environment, collaborating seamlessly with teams across multiple offices worldwide.

Company Description

Renesas is an embedded semiconductor solution provider driven by its Purpose 'To Make Our Lives Easier.' As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.