Senior Manager, Performance & Organic Growth Marketing

Hydrafacial; Northern (KY); Hybrid; USD 121,000 - 143,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

FSAs

HSAs

Accident insurance

Pet insurance

Life and AD&D insurance

Disability insurance

401(k) with employer match

Paid time off

Paid holidays

Job summary

Hydrafacial is seeking a Senior Manager, Performance & Organic Growth Marketing to lead paid media and SEO for Hydrafacial and SkinStylus. This high-ownership role combines strategy, execution, testing, and optimization to drive device leads and business growth.

You will manage paid media across channels, develop SEO/AEO strategies, and collaborate with cross-functional teams to optimize landing pages, content, and lead generation. Base pay ranges from $121,000 to $143,000 with bonuses.

Qualifications

• 7+ years of experience in digital or performance marketing.
• Experience managing paid media strategy, budgets, and agency partners.
• Experience with SEO and AI-driven search strategies (AEO/GEO).
• Experience with lead generation, scoring, attribution, and marketing/CRM tech.
• Experience using GA4, GTM, and BI tools for measurement.
• Strong analytical, project management, and cross-functional communication skills.
• Experience driving pipeline in a complex B2B environment (capital equipment, SaaS, etc.).
• Experience with HubSpot, Salesforce, and Power BI.

Responsibilities

• Lead full-funnel paid media strategy across Google, Meta, LinkedIn, Microsoft and content syndication.
• Develop and execute SEO, AEO, and GEO strategies to boost brand visibility and organic traffic.
• Manage digital agency partners on paid media and organic search with KPI accountability.
• Collaborate on landing pages, content, and creative across provider and consumer audiences.
• Optimize lead scoring, mapping, attribution, tracking, and reporting in CRM/marketing tech.
• Establish channel benchmarks and analyze campaign performance to deliver actionable insights.
• Build a continuous testing and optimization roadmap for creative, content, and forms.
• Grow consumer awareness and connect activity to provider demand and pipeline.
• Perform other duties as assigned.

Skills

Performance marketing

Lead generation

Analytics

Project management

Cross-functional

B2B marketing

SEO

CRM systems

Education

Bachelor's degree in Business Administration, Marketing, or related field

Tools

GA4

Google Tag Manager

Power BI

HubSpot

Salesforce CRM

Job description

A propos de nous Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence. Every person here is a key player in our success. We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.

WHY THIS ROLE MATTERS

The Senior Manager, Performance & Organic Growth Marketing will lead performance marketing across Paid Media and SEO/AEO for Hydrafacial and SkinStylus, with a primary focus on driving qualified device leads and supporting consumer demand. This high-ownership role combines strategy, execution, testing, and optimization to build scalable digital channels that directly contribute to pipeline and business growth.

WHAT YOU’LL DO

• Lead full-funnel paid media strategy and execution across channels including Google, Meta, LinkedIn, Microsoft, and content syndication, with device lead generation as the primary objective.
• Develop and execute SEO, AEO, and GEO strategies that increase brand visibility across traditional and AI-driven search and generate qualified organic traffic.
• Manage digital agency partners across paid media and organic search, including strategy, budget pacing, performance, quality, and KPI accountability.
• Collaborate with Digital Experience, Brand, Creative, and Influencer Marketing to develop conversion-focused landing pages, content, and creative across provider and consumer audiences.
• Partner with Sales Operations and Analytics to optimize lead scoring, lead mapping, attribution, tracking, and reporting across the marketing and CRM technology stack.
• Establish channel benchmarks and analyze campaign, search, pipeline, and full-funnel performance to identify opportunities and deliver actionable recommendations.
• Build and manage a continuous testing and optimization roadmap across creative, content, landing pages, and lead forms, incorporating learnings into future strategies.
• Develop digital strategies that strengthen consumer awareness and engagement while connecting consumer activity to provider demand, pipeline, and account growth.
• Perform other duties as assigned.

WHAT WE’RE LOOKING FOR

• Required 7+ years of experience in digital or performance marketing with demonstrated experience driving B2B or B2B2C growth.
• Proven experience managing paid media strategy, campaigns, budgets, and agency partners across major digital advertising platforms.
• Experience with SEO and emerging AI-driven search strategies, including AEO and/or GEO.
• Experience with lead generation, lead scoring, attribution, and marketing/CRM technology.
• Experience using digital analytics and measurement tools such as GA4, Google Tag Manager, and business intelligence platforms.
• Experience developing and evaluating structured A/B or multivariate tests across digital campaigns, creative, landing pages, or lead forms.
• Strong analytical, project management, and cross-functional communication skills with the ability to manage multiple priorities in a fast-paced environment.
• Preferred Bachelor's degree in Business Administration, Marketing, or a related field.
• Experience driving pipeline within a complex B2B sales environment, such as capital equipment, medical devices, SaaS, aesthetics, or a related industry.
• Experience with HubSpot, Salesforce CRM, Power BI, or similar marketing, CRM, and reporting platforms.
• Experience managing performance marketing across multiple brands, verticals, or audience segments.

PHYSICAL REQUIREMENTS OF THE JOB

Primarily office-based role with extended periods of sedentary computer work. Ability to communicate and collaborate effectively in virtual and in-person work environments. Occasional travel may be required for meetings, events, or other business needs.

Base Pay

Base Pay: $121,000- 143,000/annually + bonus

What else can you expect with Hydrafacial?

PERKS! Benefits include:

• Medical insurance
• dental insurance
• vision insurance
• FSAs
• HSAs
• accident insurance
• pet insurance
• company-paid life and AD&D insurance
• company-paid long-term and short-term disability insurance
• 401(k) with employer match
• paid time off (PTO)
• paid holidays

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.

The range listed is just one component of Hydrafacial's total rewards package for our employees.

Other rewards may include annual bonuses, long-term incentives based on level, paid time off, and region-specific benefits.

Come grow and GLOW with us!

Hydrafacial is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, sex, religion, sexual orientation, national origin, gender identity, gender expression, age, disability, genetic information, pregnancy or any other protected characteristic as outlined by color, federal, state or local laws.

We are committed to working with and providing accommodation to applicants with physical and mental disabilities.

Hydrafacial does not accept unsolicited assistance or resumes/CVs from third party search firms. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral or CV/resume submitted by a search firm to any employee at our company without a valid written search agreement. If we need additional support, we will be sure to reach out directly to one of our preferred providers. Please no phone calls or emails.

Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence. Every person here is a key player in our success. We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.