Senior Manager, Paid Media

Viatris; United States; Remote; USD 95,000 - 193,000; Full time

Job summary

Viatris is seeking a senior Paid Media Lead to own the US portfolio’s paid media strategy, ensuring brand objectives and customer journeys are represented in plans. You will partner with Digital Marketing Strategy leads to align on audience and journey priorities across campaigns.

You will set expectations with the Media Agency of Record, oversee budgets and pacing, establish standards, and advise on new channels while coordinating with Policy/ Government Affairs and Legal/Compliance teams to

Qualifications

• Experience with paid media planning and buying; media investment management and budget pacing.
• Ability to translate media insights into actionable recommendations and cross-functional coordination.
• Experience with omnichannel campaign planning, audience segmentation, and media analytics platforms.

Responsibilities

• Lead Paid Media capability across the US portfolio with senior expertise and accountability.
• Partner with Digital Marketing Strategy leads to ensure brand objectives, audiences, and journeys are represented in plans.
• Set expectations with the Media Agency of Record for quality, performance, and delivery.
• Provide oversight of paid media investments, including budget pacing and portfolio-level efficiency.
• Establish Paid Media standards, benchmarks, and best practices across brands and campaigns.
• Advise on emerging channels and opportunities while ensuring compliance with industry regulations.
• Collaborate with Policy/Government Affairs, Legal/Compliance, and Brand teams to keep Viatris media innovative yet compliant.
• Build Paid Media capability within the Digital Marketing org through cross-portfolio learnings.

Skills

Paid media planning

Budget management

Audience segmentation

Media analytics platforms

Agency management

Compliance awareness

Education

Bachelor's degree

Job description

Mylan Pharmaceuticals Inc.

Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.

We have been included on number of award lists that demonstrate the impact we are making.

Every day, we rise to the challenge to make a difference and here’s how the role will make an impact:

• Lead Paid Media capability across the US portfolio, providing senior expertise, investment accountability, and guidance in support of integrated Digital Marketing strategies set by the Digital Strategy lead
• Partner with Digital Marketing Strategy leads to ensure brand objectives, priority audiences, customer journeys, and business needs are all represented in Paid Media plans
• Set expectations with the Media AOR for what good output looks like, challenging recommendations and holding the agency accountable for quality, performance, innovation, and delivery
• Provide oversight and guidance across Paid Media investments, including monitoring budget allocation, pacing, and overall portfolio-level efficiency
• Establish & maintain Paid Media standards, benchmarks, and best practices across brands and campaigns
• Evaluate emerging media channels, partners, capabilities, and approaches; serve as an advisor to Digital Marketing & Brand teams on opportunities proactively, outside of the media planning cycle
• Partner with all stakeholders to ensure media performance is properly correlated to business impacts and customer insights
• Partner across teams such as Policy/Government Affairs, Legal/Compliance, and Brand teams to ensure Viatris media is compliantly on the cutting edge of innovation
• Build the Paid Media capability within the Digital Marketing org through education and application of cross-portfolio learnings

The minimum qualifications for this role are:

• Minimum of a bachelor's degree (or equivalent) and 2-4 years of experience. However, a combination of experience and/or education will be taken into consideration. However, a combination of experience and/or education will be taken into consideration.
• Must possess knowledge of paid media planning and buying; media investment management, budget pacing, and performance measurement; HCP and consumer media audiences; pharmaceutical advertising requirements; agency operations and cross-channel media integration. Preferred: audience segmentation approaches, media measurement and attribution methodologies, and emerging media capabilities.
• Ability to evaluate and challenge media agency recommendations; monitor budgets, pacing, and campaign performance; translate media insights into actionable recommendations; coordinate cross-functional stakeholders; and establish consistent processes and benchmarks. Preferred experience with omnichannel campaign planning, audience segmentation, media analytics platforms, and pharmaceutical media agency management
• Position functions autonomously within assigned paid media responsibilities and collaborates closely with Digital Marketing Strategy leads, agency partners, and cross-functional teams. Direct supervisory responsibilities, if any, to be evaluated on an individual basis.
• Ability to read and interpret complex business and/or technical documents. Ability to write comprehensive reports and detailed business correspondence. Ability to work with managers or directors and communicate ambiguous concepts. Ability to present to groups across the organization.
• Ability to perform computations such as percentages, ratios, and rates.
• Ability to solve problems with complex variables through non-standardized solutions that require independent judgment and analysis. Ability to draw inferences and use deductive reasoning with no prescribed procedures to solve complex problems.
• Typically sitting at a desk or table. Intermittently sitting, standing, walking or stooping. Periodic travel is required.
• Normal Office Environment
• Proficiency in speaking, comprehending, reading and writing English is required.

Exact compensation may vary based on skills, experience, and location. The salary range for this position is $95,000 - $193,000 USD.

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

#LI-Remote