Senior Manager, Paid Media

Salomon; Ogden (UT); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

PTO policy

Paid holidays

Half-day Fridays

Employee discount

Healthy lifestyle benefit

Community involvement

Job summary

Salomon is seeking a Senior Manager, Paid Media to lead the North American digital media strategy, primarily supporting ecommerce growth while maintaining brand visibility. You will manage investments across performance and brand channels, forecast revenue and traffic, and partner with cross-functional teams to optimize campaigns.

The role requires a strong analytical mindset, platform expertise, and the ability to translate complex data into actionable business recommendations.

Qualifications

• Bachelor's degree required with 9+ years in paid media/digital strategy
• Strong working knowledge of Google Ads and Meta platforms
• Demonstrated experience managing significant media budgets
• Ecommerce experience preferred
• Highly analytical with data-driven mindset
• Ability to work in a fast-paced environment with deadlines

Responsibilities

• Lead North America's integrated performance and digital brand media strategy.
• Own 8-figure media budgets, revenue, and traffic forecasting.
• Oversee paid search, paid social, video, programmatic and emerging platforms.
• Establish measurement guardrails and drive attribution and incrementality analyses.
• Collaborate with E-commerce, Brand, Finance, Retail, Analytics, and global teams.
• Coach internal media team and external agencies; ensure operational excellence.
• Identify opportunities with first-party data activation, automation and AI capabilities.

Skills

Bachelors Degree

9+ years paid media

Google Ads

Meta Ads

Digital media strategy

Budget management

Ecommerce experience

Data analysis

Education

Bachelor's Degree

Tools

Google Ads

Meta Ads

Job description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description

The Senior Manager, Paid Media is responsible for leading Salomon's integrated digital media strategy in North America, driving sustainable growth primarily across e-commerce with some retail campaigns, while building brand awareness and acquiring new customers.

This role owns the strategic planning, forecasting, and allocation of North America's digital media investments across performance and brand channels. Balancing short term commercial objectives with long term demand creation, the Senior Manager will identify opportunities to accelerate growth, improve investment efficiency, and adapt media strategies as business conditions evolve.

As the primary media strategy partner for North America, this leader will collaborate closely with E-commerce, Brand, Finance, Retail, Analytics, and global marketing teams, while guiding internal media specialists and external agencies.

We are looking for a commercially minded, analytically strong leader with deep platform expertise, a passion for experimentation, and the ability to translate complex media performance into clear business recommendations.

WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY:

A generous PTO policy, plus 15 paid annual holidays and 3 floating holidays

Half-day Fridays for 5 months of the year

An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)

Healthy Lifestyle Benefit designed to support your well-being and active lifestyle

Opportunities to engage in the community and with industry partners

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

Lead North America's integrated performance and digital brand media strategy, aligning investments with commercial objectives, brand priorities, and omnichannel growth opportunities.

Own 8-figure media budgets, revenue and traffic forecasting, and scenario planning, dynamically allocating investments across channels, funnel stages, and categories based on business performance, profitability, and growth opportunities.

Oversee paid search, paid social, video, programmatic, and emerging platforms, driving full-funnel strategies, platform innovation, and structured experimentation to accelerate customer acquisition and demand creation.

Establish performance guardrails, monitor media effectiveness, and translate data into actionable business recommendations. Advance measurement through incrementality testing, attribution, and omnichannel impact analysis.

Partner with E-commerce, Brand, Finance, Retail, Analytics, and global teams to align media investments with commercial priorities, product launches, creative strategies, and geographic expansion.

Lead, coach, and develop internal media team members while providing strategic direction and accountability to external agency partners. Guide decision-making, resolve roadblocks, and ensure operational excellence.

Identify opportunities to improve media effectiveness through first-party data activation, audience strategies, automation, AI-driven platform capabilities, and product feed optimization.

Serve as the primary North America media strategy contact, communicating performance insights, investment recommendations, risks, and opportunities to senior stakeholders through clear, executive-level reporting.

Qualifications

QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualified candidates must have a Bachelors Degree along with 9+ years' experience in paid media, performance marketing, or digital media strategy.

We are looking for a strategic thinker that can execute and drive business results; comfortable in the gray and able to identify opportunities not seen by others on the team.Other qualifications include:

Strong working knowledge of Google Ads, Meta, and major digital media platforms with experience across both performance and brand building objectives

Demonstrated experience managing significant media budgets

Prior experience in ecommerce strongly preferred

Highly analytical and skilled with data

Highly curious - fueled by the opportunity to learn from and teach with data

Able to independently identify gaps and opportunities; works to prioritize with little supervision

Thrives in a fast-paced environment that requires quick decision making

Solid attention to detail with strong organization and project management skills

Excellent verbal and written communications skills

Ability to provide clear and concise briefs

Proven ability to work under pressure, prioritize and meet multiple deadlines

Ability to work in a complex organization

Available to work occasionally on evenings and weekends to peak commercial periods (ex: Black Friday)

REPORTS TO: Director, Growth Marketing

TRAVEL AND ROLE: Occasional travel for meetings.

Additional Information

PHYSICAL DEMANDS & WORKING ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonableaccommodationsmay be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employeeis regularly required totravel,talkand hear. The employee isfrequentlyrequired to sit,standand walk. The employee must occasionally kneel, stoop, crouch,twistand lift to 30 pounds, with or withoutaccommodations.

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonableaccommodationsmay be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate, but can involve exposure to varying noise levels, ranging from moderate to loud, as well as flashes of light.

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