Senior Manager, On Premise Refreshment - New York

Suntory Global Spirits; New York (NY); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Annual bonus

401K match

Profit sharing

Medical and wellness benefits

Job summary

Suntory Global Spirits seeks a leader to develop and scale its refreshment strategy in On-Premise channels, coordinating with brands, insights, and channel teams to drive consumer experiences and profitable growth. You will lead pilots, accelerate learnings, and guide field execution with a hands-on coaching approach.

Travel up to 50% is required, and you will design scalable programs, playbooks, and activation materials to ensure consistent, high-impact customer adoption across priority

Qualifications

• 5-10 years' experience in Beverage Alcohol industry, proven experience in the spirits category.
• Willing to travel 50%.
• Demonstrated success coaching, developing and influencing sales and field teams.
• Proven experience designing and implementing commercial capability-building programs, training curricula and field toolkits.
• Experience leading pilot programs and translating field learnings into scalable business practices.
• Experience identifying unmet consumer needs and translating insights into practical commercial solutions.
• Experience operating in a matrixed organization, effectively managing internal and external stakeholders.
• Experience balancing strategic planning with hands-on execution in high-growth or entrepreneurial environments.
• Bachelor's degree required.

Responsibilities

• Lead Refreshment PDCA (Plan Do Check Act) and Commercial Coaching with cross-functional collaboration across U.S. and Global Brands, Advocacy, and R&D teams.
• Support the execution of Refreshment Serves and Speed to Service Solutions with Strategy, Insights and Channel Development.
• Drive Commercial Scale-up by aligning SGS On-Premise refreshment strategy with consumer trends and business priorities.

Education

Bachelor's degree

Job description

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

Lead the development, learnings collection and commercial scale up of Suntory Global Spirits' refreshment strategy within the On-Premise channel. Lead the center of excellence for Refreshment Solution to identify customers, test, and scale signature refreshment serves and operational solutions that enhance consumer experience, improve speed-to-service, and drive profitable growth for both customers and SGS brands. The role engages with consumer insights, brand strategy, commercial teams, and key customers to create scalable refreshment programs that can be adopted across priority On-Premise accounts and occasions.

Role Responsibilities

1. 1. Lead Refreshment PDCA (Plan Do Check Act) and Commercial Coaching
   • Cross functional collaboration with U.S. and Global Brands, Advocacy, and R&D teams to identify compelling refreshment focused signature serves and speed to service solutions.
   • Target key refreshment occasions and consumption moments where SGS brands can win.
   • Set clear roadmap and plan for refreshment solution execution across key quantitative and qualitative measures
   • Establish structured feedback loops between sales, customers, distributors and brand:
   • Lead bi-weekly and monthly meetings with commercial team to prioritize actions that drive business impact.
   • Work with D&T to optimize how learnings are gathered from sales through Salesforce.
   • Translate insights into actionable recommendations and share learnings to organization.
   • Foster a test-and-learn culture by encouraging experimentation, rapid learning, and continuous improvement.
   • Lead through field engagement, coaching and real-world problem solving rather than relying solely on headquarters-based direction.
2. 2. Support the execution of Refreshment Serves and Speed to Service Solutions
   • Work with Strategy, Insights and Channel Development to identify criteria for Refreshment Account targeting and goaling.
   • Develop playbooks and activation materials to support customer adoption.
   • Oversee best in class execution of marketing programming within the accounts. Ensuring each team's initiatives and customer plans are fully achieved.
   • Partner with Field Marketing and Sales to support budget management and effectiveness.
   • Ensure serve consistency and robust Trade Education.
   • Support Global Brand teams refreshment pilots and share learnings across refreshment pilots.
   • Maintains deep connection with frontline teams and customers through regular market visits and direct observation of execution realities.
3. 3. Commercial Scale-up
   • Coordinate with U.S. Brands & Commercial leadership to define and evolve the SGS On-Premise refreshment strategy aligned with consumer trends and business priorities.
   • Establish best practices and scalable frameworks that can be replicated across markets and accounts
   • Work with Channel Development, Channel Marketing and Commercial Marketing to optimize sell sheets and enhance POS to fit customer and consumer needs.
   • Ensure serves are commercially viable, operationally efficient, and scalable.

Qualifications

• 5-10 years' experience in the Beverage Alcohol industry, proven experience in the spirits category, with deep understanding of its route-to-market dynamics.
• Willing to travel 50%
• Demonstrated success coaching, developing and influencing sales and field teams
• Proven experience designing and implementing commercial capability-building programs, training curricula and field toolkits.
• Experience leading pilot programs and translating field learnings into scalable business practices.
• Experience identifying unmet consumer needs and translating insights into practical commercial solutions.
• Experience operating in a matrixed organization, effectively managing internal and external stakeholders.
• Experience balancing strategic planning with hands-on execution in high-growth or entrepreneurial environments.
• Bachelor's degree required

Salary Range

The salary range for this role, is $140,000 - 170,000k, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset.

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.