About the Role
The Visual Merchandising & Styling (VMS) function develops and implements inspiring, premium, and elevated consumer experiences for the Nike brand across North America. The team collaborates with brand, merchandising, design, operations, and retail partners to create compelling product journeys, presentation strategies, styling direction, and tools that bring the brand to life at retail. This role shapes and executes seasonal visual merchandising strategies and retail concepts that elevate the Nike brand and enhance the consumer experience across the Factory Retail fleet. It reports to the Senior Director, Visual Merchandising & Styling and partners with Global and Geo leaders, Retail Marketing, Merchandising, Design, Operations, and Retail, as well as Territory and City VMS teams.
Key Responsibilities
- Develop and drive VMS presentation strategies, priorities, and tools that inspire consumers, strengthen brand storytelling, and support business growth.
- Lead key initiatives and projects that improve retail experiences, drive operational excellence, and support marketplace expansion.
- Lead, coach, and develop a high-performing VMS team by setting clear priorities, establishing challenging goals, providing ongoing feedback, and creating meaningful development opportunities
- Build organisational capability by developing future leaders, identifying growth opportunities for team members, and fostering a strong talent pipeline while driving a culture of accountability, performance excellence, recognition, and continuous learning.
- Partner closely with Global and Geo teams, Merchandising, Design, Operations, and Retail partners to align strategies and deliver integrated solutions.
- Collaborate with Territory and City teams to ensure VMS standards, tools, and direction are clear, executable, and scalable across diverse retail environments.
- Identify opportunities to enhance the consumer experience, improve execution, and drive business growth by leveraging marketplace insights, performance metrics, and evolving retail trends.
- Monitor marketplace trends, consumer insights, and competitive activity to identify opportunities for innovation and continuous improvement.
- Serve as a trusted leader and thought partner, effectively managing across multiple levels of the organisation while balancing strategic priorities, team development, and business outcomes.
- Collaborate with cross-functional partners on seasonal planning, retail concept development, new store opening readiness, business opportunities, and in-season optimisation.
- Partner with Territory and City teams to understand marketplace needs, gather insights, and continuously refine tools and strategies to improve execution and drive results.
Required Experience & Qualifications
- Bachelor’s Degree in Business, Marketing, Visual Merchandising, Design, or a related field; any suitable combination of education and experience, and training, is accepted.
- 7-10+ years of experience in visual merchandising, retail marketing, product merchandising, or directly related fields.
- Passion for visual merchandising, styling, retail storytelling, and creating exceptional consumer experiences.
- Proven people leadership experience with a passion for coaching, mentoring, developing, and empowering talent, and demonstrated success building high-performing teams and strengthening organisational capability.
- Demonstrated success developing future leaders and fostering a culture of collaboration, accountability, and continuous growth.
- Strong business acumen with an understanding of how visual merchandising influences consumer engagement and commercial performance.
- Proven ability to independently lead complex initiatives from strategy through execution in a fast-paced retail environment.
- Demonstrated ability to influence, align, and drive decisions across multiple organisational levels, from senior leadership to field teams and cross-functional partners.
- Strong relationship-building skills and the ability to influence stakeholders across multiple functions and levels.
- Growth mindset with a track record of identifying opportunities, solving problems proactively, and driving measurable business results.
- Experience in a large-scale retail environment with a strong understanding of scalable retail execution.
- Demonstrated experience creating compelling and impactful retail presentations.
- Strong understanding of the retail landscape and emerging trends, particularly within Factory and Outlet retail.
- Ability to travel approximately 4-6 times per year.
- Curious, driven, and highly collaborative self-starter who can balance strategic thinking with hands-on execution, thrives in ambiguity, takes initiative, and independently drives work forward.
Preferred Skills
- Footwear and apparel experience is preferred.
The Application Process
Accommodations are available to complete the interview process, including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed.