Senior Manager, Marketing Programs & Demand Generation

AudienceView; California, Northern (MO, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

AudienceView is seeking a Senior Manager, Marketing Programs & Demand Generation in California. You’ll own the pipeline, lead a small cross-functional team, and design integrated programs spanning ABM, webinars, events, and content to drive conversions from awareness to closed-won.

You’ll partner with Sales, run multi-channel campaigns, and optimize the funnel with data-driven decisions, while mentoring team members and aligning with revenue goals.

Qualifications

• 7–10 years of B2B SaaS demand generation experience.
• Proven ability to design multi-channel campaigns.
• Experience with ABM and webinars / live events.
• Strong analytics and funnel optimization skills.

Responsibilities

• Lead a cross-functional marketing pod; set priorities and remove blockers.
• Design multi-channel demand gen campaigns to hit pipeline targets.
• Plan and execute webinars, events, and content syndication.
• Scale ABM engine; partner with Sales for target accounts.
• Coordinate lead routing and sales enablement playbooks.

Skills

Team Leadership

Demand Generation

ABM

Campaign Management

Marketing Automation

Sales Alignment

Education

Bachelor's degree in Marketing

Tools

Salesforce

Pardot/Marketo

Gong

ABM Platforms

Job description

Senior Manager, Marketing Programs & Demand Generation

CA

11 days ago Requisition ID: 1092

AudienceViewispassionateabouthelpingliveeventorganizationsbringpeopletogetherthroughunforgettableexperiences.Ourunifiedeventcommerceplatformhelpsorganizationsbetterunderstand,engage,andgrowtheiraudienceswhilecreatingstrongerrelationshipsandmoreconnectedexperiencesacrosstheentireeventjourney. We support organizations across performing arts, music, athletics, higher education, fairs, festivals, attractions, and more. By combining technology, audience intelligence, and deep industry expertise, AudienceView helps organizations make informed decisions, simplify operations, and build sustainable growth.

Fourcorevaluessetthetempoforhowwework:

• Weareinnovative.
• Weareresultsdriven.
• We are transparent.

AudienceViewismadeupofpeoplewhobelievewholeheartedlyinthepowerandmagicofliveevents.Cometransformliveentertainmentwithus.

Whywe'dwanttoworkwithyou

We are looking for a hands-on Senior Manager, Marketing Programs and Demand Generation to own our pipeline number and lead a small, cross-functional marketing pod. You are a full-funnel practitioner who isn't just comfortable looking at dashboards—you know how to roll up your sleeves to build and execute the programs that drive the metrics. You have deep full funnel, vertical oriented marketing expertise and always start with the buyers needs when building programs that convert. You will direct a tight-knit team while remaining deeply tactical: designing integrated campaigns, spearheading our Account-Based Marketing (ABM) strategy, and driving conversion opportunities for each stage of the funnel. You understand the B2B SaaS buyer's journey inside and out, and you know how to orchestrate a team to move prospects from unaware to closed-won.

Whatyou'lldo

• TeamLeadership: Manage and mentor a small cross-functional team. Set priorities, run sprint planning, and remove roadblocks for your team.
• OwnthePipeline: Design multi-channel demand generation campaigns across paid, owned, and earned channels to hit ambitious pipeline and revenue targets.
• Hands-onProgramExecution: Go beyond the data. You and your team will produce and manage webinars, source and prep speakers, run virtual/field events, and manage content syndication.
• Full-FunnelABM: Refine and scale our Account-Based Marketing engine. Partner deeply with Sales to identify target accounts, orchestrate multi-channel plays, and ensure high-touch personalized outreach.
• SalesAlignment: Act as the connective tissue between Marketing and Sales. Conduct regular pipeline reviews, ensure smooth lead routing, and build sales enablement playbooks for your campaigns.
• CampaignOrchestration: Write campaign briefs, direct email nurture tracks, oversee landing page creation, and ensure flawless tactical execution in our marketing automation platform.

Whatyou'llneed

• Experience: 7-10 years of progressive experience in demand generation, marketing programs, or field marketing within the B2B SaaS industry.
• PeopleManagement: Proven experience directly managing direct reports to execute complex campaigns.
• The\"Builder\"Mindset: You are a doer. You have deep, tactical experience setting up webinars, developing integrated programs, running live events, and building campaigns in automation tools.
• ABMExpertise: Experience designing and running 1:1, 1:few, and 1:many ABM campaigns targeting a complex buying committee.
• TechStackFluency: Deep knowledge of modern B2B GTM and sales alignment tools (e.g., Salesforce, Pardot/Marketo, Gong, ABM platforms) and a proven ability to leverage emerging AI tools to optimize campaign workflows and funnel conversion.
• ARevenueFocus: You measure your team's success by pipeline generated and closed-won revenue, not just vanity metrics or MQL volume.

WhyworkatAudienceView

• Ourworkhelpsbringliveexperiencestolife.FromBroadwaytoursandsymphonyperformancestomusicfestivals,museums,universities,attractions,andcommunityevents,oursoftwarehelpsorganizationsofallsizesconnectpeoplewithunforgettableexperienceseveryday.
• We'refans,notjustvendors.Ourteamsincludeformerboxofficestaff,front-of-housecrew,localmusicians,seasonticketholders,artsadvocates,andlifelongeventgoers.Thatsharedpassionforliveexperiencesisattheheartofeverythingwedo.
• You'llsolvemeaningfulchallengesatscale.Supportingover2800organizationsandmillionsofticketbuyersmeansworkingoncomplex,rewardingproblems.Whetherit'spoweringmajoron-sales,improvingthepatronexperience,orhelpingclientsgrowtheiraudiences,you'llseetheimpactofyourworkfirsthand.
• We'reremote-firstwithalive-eventsheart.Workalongsidegloballybasedcolleagueswhoshareagenuinepassionforthearts,culture,sports,entertainment,andliveexperiencesthatbringpeopletogether.
• Diversityandinclusionareparamounttobuildingourculture.Thedataisabundantlyclearthatdiverseteamsaremoresuccessfulbecausetheyofferdifferentperspectives,increasedinnovation,fasterproblem-solvingandhigheremployeeengagementamongotherbenefits.

Howwehire—ourrunofshow

Noblackholesandnoendlessrounds.Here'stherunofshow,soyouknowexactlywhat'scomingandwhen:

• Screening&ResumeReview: Our Talent Acquisition team will evaluate all resumes and select candidates for a video screening call for 30 minutes.
• Hiring Manager Interview (30 minutes):Meet with the hiring manager to speak in detail about your relevant experience and learn more about the role.
• MeetMoreoftheTeam(60minutes): Meet more team members to learn more about the work culture and expectations.
• Case Study Interview (45 minutes): Meet with the hiring manager again to complete a quick case study.

EveryinterviewisheldfacetofaceoverMicrosoftTeamswithamemberofourteamoncamera.Ifweinterviewyou,wewilltellyouwhetherahiringdecisionhasbeenmadeforthisrolewithin45daysofyourlastinterview.

Howweuseartificialintelligenceinhiring

WeuseAIinoneplaceonly.OurhiringteammayuseMicrosoftCopilottotranscribeinterviewsanddraftinterviewnotes,sothatinterviewerscanconcentrateontheconversationinsteadoftyping.YouwillalwaysknowbeforeanyrecordingorAInote-takingbegins,andyoucanaskustotakenotesmanuallyinstead—itwillnotaffectyourapplication. We do not use AI to screen, assess, rank or select applicants, and no automated system makes a hiring decision at any stage. Every shortlisting, interview and offer decision is made by people on our hiring team.

Equalopportunity,inclusionandaccessibility

DiversityandinclusionhavealwaysbeenatthecoreofourvaluesatAudienceView.Adiverseworkforcewithwideperspectivesandcreativeideasbenefitsourclients,thecommunitieswhereweoperate,andallofusascolleagues.Wewelcomeapplicationsfromqualifiedpeopleofeverybackground.

HowtospotagenuineAudienceViewoffer

AudienceViewdoesnotofferemploymenttoanyonewithoutfirstensuringthatqualifiedcandidatesspeakdirectlywithamemberofthehiringteam.AllqualifyingconversationstakeplacefacetofaceoverMicrosoftTeams.Wedonotmakeoffersofemploymentwithoutmeetingcandidates,wenevermakeanofferbytextmessage,andweneveraskcandidatestopayafee.Ifyouareaskedforpersonalorfinancialinformationbytext,orbeforeyouhavemetamemberofourhiringteam,pleasedisregardit.

Readytojointheshow?

If this role sounds like your kind of show and your experience lines up with what we’re looking for, we’d love to hear from you. We’re grateful for every application we receive; however, only qualified candidates selected to move forward in our hiring process will be contacted.