Senior Manager Marketing Programs

Verizon; Cary (NC); Hybrid; USD 105,000 - 201,000; Full time

Benefits offered by this job

medical

dental

vision

tuition assistance

paid parental leave

AD&D insurance

Job summary

Verizon is seeking a Senior Manager Marketing Programs to own end-to-end marketing programs driving growth across key markets. You will translate strategic concepts into high-impact market executions, coordinating with Marketing, Operations, Legal, Field Sales, Distribution Channels, and Agencies to deliver seamless experiences that support revenue goals.

The role requires hands-on leadership, budgeting, measurement modeling, and collaboration across cross-functional partners to maximize ROI and

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of marketing management experience.
• Six or more years of marketing management experience with focus on distribution channels, program operations, or field enablement.

Responsibilities

• Lead end-to-end execution of experiential events, media, digital, and market expansion programs.
• Collaborate across marketing, sales leaders, agency partners, and sales enablement teams to hit milestones and align launches.
• Oversee program budgets and allocate assets to maximize ROI.
• Measure ROI and synthesize performance data into strategic recommendations.
• Manage multiple complex initiatives with minimal oversight and on-time deliverables.

Skills

Cross-functional leadership

Marketing program management

Campaign execution

Budget management

ROI measurement

Education

Bachelor's degree

4+ years of work experience

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

We are seeking a dynamic, results-driven Senior Manager Marketing Programs to take full ownership of end-to-end marketing programs designed to fuel growth across key market segments and targeted geographies. Positioned at the vital intersection of strategic planning and operational execution, we need a cross-functional leader who can turn high-level campaign concepts into seamless, high-impact market executions.

Our ideal candidate is a hands-on operational engine who excels at designing and delivering immersive, sales-driving experiences across media, digital, and virtual channels that actively engage existing customers, convert prospects, and accelerate revenue. We are looking for a proactive leader who can assess complex project requirements, manage marketing assets and program budgets, and establish measurement models that maximize overall ROI. To succeed, you must be an exceptional collaborator capable of building strong bridges across cross-functional partners-including Marketing, Operations, Legal, Field Sales, Distribution Channels, and Agencies-to deliver frictionless frontline sales and customer experiences that align with core business objectives and elevate our brand.

Responsibilities Include:

• 
  

  Program Execution & Operations: Lead end-to-end execution of experiential events, media, digital, and market expansion programs once strategic designs and concepts are established.

  
  


• 
  

  Cross-Functional Collaboration: Partner seamlessly across integrated marketing, sales leaders, agency partners, and sales enablement teams to establish project milestones, streamline briefs, and align launch timelines.

  
  


• 
  

  Budget & Resource Management: Oversee program budgets and allocate marketing assets effectively to ensure optimal utilization and maximum return on investment.

  
  


• 
  

  Measurement & Insights: Utilize valuation and measurement models to evaluate program ROI, conduct thorough post-mortems, and synthesize performance data into actionable strategic recommendations.

  
  


• 
  

  Independent Leadership: Manage multiple complex initiatives simultaneously with little oversight, ensuring all deadlines and deliverables align with core revenue drivers.

  
  

What we're looking for...

• 
  

  Bachelor's degree or four or more years of work experience.

  
  


• 
  

  Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

  
  


• 
  

  Six or more years of marketing management experience, with a proven focus on distribution channels, marketing program operations, or field enablement.

  
  

Even better if you have one or more of the following:

• 
  

  Bachelor's Degree in Marketing, Communications, or Business preferred, or equivalent work experience.

  
  


• 
  

  Heavy background in planning, managing, and executing large-scale, high-visibility experiential events.

  
  


• 
  

  Strong cross-functional coordination skills, proactive problem-solving abilities, and a high sense of urgency in dynamic settings.

  
  


• 
  

  Demonstrated ability to synthesize program data, calculate ROI, and present key takeaways back to business partners.

  
  


• 
  

  Flexibility to take on emerging assignments and pivot project scopes as business needs shift.

  
  

Where you'll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

• medical


• dental


• vision


• short and long term disability


• basic life insurance


• supplemental life insurance


• AD&D insurance


• identity theft protection


• pet insurance


• group home & auto insurance


• matched 401(k) savings plan


• up to 8 company paid holidays per year


• up to 6 personal days per year


• paid parental leave


• adoption assistance


• tuition assistance


• other incentives


• award-winning total rewards package

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $105,000.00 - $201,000.00. The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the Maryland location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.