Senior Manager Marketing Analytics & Digital Performance

Sequel Med Tech; Marlboro (MA); On-site; USD 120,000 - 165,000; Full time

Benefits offered by this job

401(k) with 6% match

GLP‑1 coverage across all plans

Meritain health insurance

FSAs or Health Savings Account (HSA)

Vision and dental coverage

Life insurance

Job summary

Sequel Med Tech, a Massachusetts-based company focused on transformative drug-delivery advancements, seeks a Senior Manager of Marketing Analytics & Digital Performance. You will own marketing dashboards, reporting systems, competitive intelligence, and drive ROI through data-driven decisions.

Responsibilities include building Tableau dashboards, integrating Salesforce data, ensuring data integrity, and delivering executive-ready insights.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent combination of education and experience.
• 7+ years of progressive marketing analytics experience in healthcare/digital health/medical devices or CPG.
• Advanced proficiency in Salesforce reporting, Tableau, Excel, Google Analytics, and BI platforms.
• Deep understanding of digital marketing channels (paid search, paid social, email, SEO, web).
• Ability to translate complex data into actionable business recommendations.
• Strong communication skills for cross-functional stakeholder presentations.

Responsibilities

• Build, maintain Tableau dashboards for marketing KPIs across funnel stages.
• Pull, analyze, and integrate data from Salesforce and other sources for insights.
• Ensure data accuracy and integrity across data pipelines.
• Create standardized monthly, quarterly, and campaign reporting templates and dashboards.
• Develop executive-level PowerPoint presentations with data-driven recommendations.
• Analyze marketing program effectiveness and identify ROI optimization opportunities.
• Support A/B testing and experimentation with rigorous metrics.
• Identify trends and insights from segmentation analyses and paths.
• Develop attribution and cohort models to measure CAC and channel impact.
• Lead cross-functional alignment between marketing, sales, product, and finance.

Skills

Tableau dashboards

Salesforce reporting

Excel

Google Analytics

BI platforms

Communication skills

Education

Bachelor’s degree in Marketing/Communications

Tools

Salesforce

Tableau

Excel

Google Analytics

Power BI

Job description

Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug‑delivery advancements starting with diabetes. Sequel’s approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all. Sequel’s flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management.

About the Role

Senior Manager, Marketing Analytics & Digital Performance to join our marketing team. This role will be instrumental in measuring and optimizing the performance of our digital campaigns and broader marketing efforts across the funnel. This role will own our marketing dashboards, reporting systems, competitive intelligence efforts, and work closely with cross‑functional teams to deliver insights and recommendations that drive better decisions and stronger ROI.

Responsibilities

• Build and maintain Tableau dashboards: Design, implement, and continuously improve dashboards that capture marketing KPIs across awareness, consideration, conversion, and retention stages.
• Pull, analyze, and integrate data from Salesforce and other relevant data sources to provide accurate, actionable insights.
• Ensure data accuracy and integrity: Partner cross‑functionally and with agency partners to validate Salesforce and other data sources and maintain consistent, reliable data pipelines.
• Create standardized reporting frameworks: Develop monthly, quarterly, and campaign‑specific reporting templates and dashboards to provide consistent insights to stakeholders and senior leadership.
• Develop executive‑level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize complex data into clear business insights, strategic recommendations, and action plans for senior leadership and cross‑functional stakeholders.
• Analyze marketing program effectiveness: Measure performance across digital channels (paid media, email, SEO, website) and identify optimization opportunities to improve ROI and business outcomes.
• Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics, analyze test results, and recommend data‑driven changes.
• Identify trends and insights: Provide actionable insights based on consumer behavior, conversion paths, and segmentation analyses.
• Analyze the HCP and PWD journey: Track user paths from initial awareness through conversion and retention to identify drop‑off points, engagement opportunities and growth opportunities.
• Develop attribution and cohort models: Evaluate marketing impact across touchpoints to understand CAC and channel performance to optimize future media spends.
• Segment user behavior: Analyze HCP and PWD segments by acquisition source, product interaction, or demographics to tailor messaging and campaign strategy.
• Inform campaign and channel strategy: Present performance reviews, business insights and recommendations to guide budget allocation, creative direction and media planning.
• Lead competitive intelligence efforts: Identify, evaluate, and maintain internal and external sources of competitive intelligence, market trends, and industry developments to keep stakeholders informed and support strategic planning.
• Support strategic initiatives: Provide analytical support for brand campaigns, product launches, lifecycle marketing, and partnership programs.
• Drive cross‑functional alignment: Act as a liaison between marketing, sales, product, and finance to ensure cohesive data‑informed decision making. Lead through influence by building strong relationships, aligning stakeholders, and driving execution without direct authority.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, or related field, or equivalent combination of education and experience.
• Experience: 7+ years of progressive marketing analytics experience supporting commercial‑stage healthcare products, medical devices, digital health solutions, pharmaceuticals, or consumer packaged goods (CPG) organizations. Experience supporting growth‑stage or high‑growth businesses is preferred. Diabetes experience is a plus.
• Advanced proficiency in data analysis, reporting, and visualization tools, including Salesforce reporting and analytics, Tableau dashboard development, Excel, Google Analytics, and related business intelligence platforms, with the ability to interpret complex data and translate findings into actionable business recommendations.
• Deep understanding of digital marketing channels (paid search, paid social, email, SEO, web), including campaign performance metrics, attribution models, and funnel analysis.
• Ability to break down ambiguous problems, develop hypotheses, and use data to validate solutions that improve marketing efficiency and effectiveness. Highly organized, self‑motivated, and comfortable navigating ambiguity in a fast‑paced startup environment.
• Strong written and verbal communication skills; comfortable presenting findings and recommendations to both technical and non‑technical stakeholders across marketing, product, and leadership teams.

Equal Employment Opportunity

Sequel Med Tech provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Benefits

At Sequel, we believe that when you thrive, we thrive. That’s why our benefits package is designed to support you from day one. You’ll be automatically enrolled in our 401(k) plan, featuring a 6% company match and 100% immediate vesting. We’re committed to your well‑being and understand the unique needs of employees and families living with diabetes, so we offer capped out‑of‑pocket insulin costs and GLP‑1 coverage across all plans. You’ll have access to a variety of Meritain health insurance plans to suit your needs and can also take advantage of Flexible Spending Accounts (FSAs) or Health Savings Account (HSA). Our comprehensive benefits package includes vision and dental coverage, plus voluntary options such as long‑term disability, accident, critical illness, hospital indemnity, and even discounts for pet care. In addition, we provide employer‑paid short‑term disability and life insurance for extra peace of mind.

Work Conditions

Ensures environmental consciousness and safe practices are exhibited in decisions.

Use of computer and telephone equipment and other related office accessories/devices to complete assignments.

May work extended hours during peak business cycles.

Physical requirements such as lifting specific weights.

Some travelling is expected.