Senior Manager, Marketing

HID Global Corporation; Austin (TX); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Benefits and annual leave

Inclusive culture

Career development opportunities

Global organization

Job summary

HID Global Corporation seeks a Senior Marketing Manager for the Textile Services Group in Austin, TX. You will lead marketing strategy, build demand for RFID-enabled linen and uniform management solutions, and partner with sales, product, and regional teams to drive campaigns and pipeline.

You will develop customer stories, digital programs, events, and partner activation while guiding a team and measuring marketing ROI across hospitality and textile markets.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.
• Minimum 6 years of B2B marketing, demand generation, or integrated marketing.
• Proven success with revenue growth and pipeline generation.
• Hospitality or hotel industry exposure is preferred.
• Experience with RFID, SaaS/software, automation, or OT is a plus.
• Hands-on digital marketing programs and content projects.

Responsibilities

• Own the annual marketing strategy and operating plan for Textile Services aligned to growth priorities.
• Partner with VP, Sales, Product, and regional teams to translate priorities into campaigns.
• Build understanding of hotel operations and the linen ecosystem.
• Shape customer segmentation and channel/partner marketing around opportunities.
• Lead, coach, and develop marketing professionals.
• Develop and run integrated campaigns across digital channels and events.

Skills

Marketing strategy

Demand generation

Integrated marketing

B2B marketing

Campaign management

Digital campaigns

Sales enablement

Partner marketing

Channel marketing

Leadership

Education

Bachelor's degree in Marketing

Business Administration

Job description

An Amazing Career Opportunity fora

Senior Marketing Manager, Textile Services Group!!

Location: Austin, TX & EMEA, UK

Job ID: 51404

The Senior Marketing Manager is the dedicated marketing leader for HID Textile Services, with a primary focus on accelerating growth of RFID-enabled linen and uniform management solutions. The role builds demand and market credibility with hotel operators, hotel groups and owners, commercial laundries, linen rental providers, and linen suppliers across priority markets.

Reporting to the VP, Textile Services, this hands‑on role turns commercial priorities into high‑impact campaigns, customer stories, digital programs, partner activation, and sales enablement. Success is measured by qualified pipeline, partner‑sourced opportunities, customer engagement, market visibility, and conversion support for the Textile Services growth agenda

Who are we?

HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high‑tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo

Identification Technologies (IDT):

IDT is creating trusted identities for IoT applications through Smart Components and Enabling Services.

HID's Identification Technologies powers the trusted identities of the world's people, places and things through smart components and cloud services. We make it possible for people and organizations to transact safely, work productively, and travel freely. Our contactless identification and sensing (RFID, NFC, and BLE) components and solution enabling technologies address the dynamic requirements across multiple industries to wirelessly connect, identify, collect and manage data quickly and accurately across virtually any IoT application.

As our Senior Marketing Manager, Textile Services Group, you'll support HID's successby:

• Owning the annual marketing strategy and operating plan for Textile Services, aligned to growth priorities in hospitality, linen management, uniform management, and RFID tags.
• Acting as the marketing partner to the VP, Sales, Product Management, Business Development, and regional teams; translating business priorities into clear campaigns, assets, and execution plans.
• Building a practical understanding of hotel operations and the linen ecosystem, including outsourced laundry, linen rental, linen suppliers, and on‑premise laundry.
• Shaping customer segmentation, account‑based priorities, and channel/partner marketing around the most attractive hospitality, laundry, and supplier opportunities.
• Leading, coaching, and developing marketing professionals.
• Developing and running integrated campaigns across digital channels, email, LinkedIn/social, content, webinars, events, and partner channels to generate and nurture qualified opportunities.
• Owning the creation and continuous improvement of digital assets, including web content, landing pages, email journeys, paid and organic social content, lead magnets, and campaign reporting.
• Leading high‑visibility commercial projects from brief through delivery, including customer videos, case studies, testimonials, product demonstrations, and thought leadership content.
• Establishing campaign dashboards and lead‑management rhythms with Sales to improve response speed, nurture quality, pipeline progression, and marketing ROI.
• Managing agencies, freelancers, and production partners by setting clear briefs, timelines, budgets, and quality standards.
• Developing differentiated messaging and value propositions for hotel operators, owners, management companies, commercial laundries, linen rental providers, and linen suppliers.
• Translating Textile Services capabilities into business outcomes, including labor productivity, linen loss reduction, inventory visibility, guest‑service support, hygiene and process control, and operational automation.
• Creating consultative sales enablement materials, including vertical pitch decks, solution brochures, ROI tools, use cases, competitive positioning, proposal content, and customer references.
• Supporting launches and adoption campaigns for linen management and uniform management solutions, as well as related RFID hardware and tags.
• Building co‑marketing and referral activation programs with strategic partners across the hospitality, commercial laundry, linen supply, and equipment ecosystem.
• Maintaining a current view of hospitality, laundry, and linen market trends, customer pain points, competitive activity, and buyer decision dynamics.
• Using customer and campaign insights to improve positioning, targeting, content, and investment decisions.
• Strengthening Textile Services visibility through targeted events, trade media, webinars, customer advocacy, and relevant industry communities.
• Managing marketing budgets, vendors, and project performance to deliver measurable commercial impact.

YourExperienceand Background include:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline;equivalent relevant experience may be considered.
• Minimum 6 years of experience in B2B marketing, demand generation, integrated marketing, or business unit marketing.
• Demonstrated success developing and executing marketing programs that support revenue growth and pipeline generation.
• Demonstrated experience marketing into hospitality is required, ideally with direct exposure to hotel operators, ownership groups, management companies, or hotel technology/services.
• Experience in commercial laundry, linen rental, linen/textile supply, laundry equipment, or a closely related operational‑services market is strongly preferred.
• Proven ability to market complex solution sales with long buying cycles and multiple stakeholders; experience with RFID, SaaS/software, automation, or operational technology is a plus.
• Demonstrated ownership of hands‑on digital marketing programs and content projects, including video or other multimedia production.
• Experience managing external agencies, freelancers, and vendors; direct people leadership is preferred but not required.

What we can offer you:

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work‑life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

Why apply?

• Empowerment: You'll work as part of a global team in a flexible workenvironment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don't need to check all the boxes. If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. You'll have opportunities to share insights and contribute forward‑thinking ideas that shape future outcomes.
• Integrity: You are results‑orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

HID does not accept unsolicited resumes from headhunters, recruitment agencies, or fee‑based recruitment services. We are not responsible for any fees related to unsolicited resumes.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact [e-mail].

Immigration Sponsorship Not Available

• Applicants for this position must be currently and legally authorized to reside and work in the hiring country.
• HID Global will not offer immigration sponsorship or assume sponsorship of an employment visa for this position.
• International relocation or remote work arrangements outside of the hiring country will not be considered.

At times, HID may use AI‑assisted technology to help our Talent Acquisition team review applications by identifying job‑related qualifications, skills, and experience in resumes and comparing them with the requirements of the role. The technology supports recruiter review but does not make hiring decisions. A member of our Talent Acquisition team reviews each application before any selection decision is made. Information processed by the tool is deleted once the recruiter's review is complete.

We make it easier for people to get where they want to go!

On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go - without having to think about it.

When you join our HID team, you'll also be part of the ASSA ABLOY Group, the global leader in access solutions. You'll have 63,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.