Senior Manager, Market Intelligence & Development

StartX; Redwood City (CA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Karius is seeking a Senior Manager, Market Intelligence and Development to join the Marketing team in a hybrid/remote-capable role in the United States. You will lead market research and development strategies for new products, surface customer insights, and partner with Product, Commercial, Medical Affairs, and Engineering to shape go-to-market plans.

You will guide market analyses, forecast opportunities, and monitor competitors, driving actionable business decisions and enabling product

Qualifications

• Bachelor’s degree in Business, Marketing, Life Sciences or equivalent; advanced degree preferred.
• 8+ years of related experience in Sales, Finance, Marketing, Analytics, Market Research, and/or Strategy consulting, with 3+ years in relevant areas.
• Proven track record translating market insights into successful business strategies.
• Experience with go-to-market strategies for new product launches, including analysis of market opportunities and customer insights.
• Expertise in conducting competitive analyses and generating actionable recommendations.
• Excellent communication and presentation skills with ability to convey complex data to stakeholders.

Responsibilities

• Partner cross-functionally across Product, Commercial, Medical Affairs, Customer Success, User Experience, and Engineering to develop and execute market research plans for launches, expansions, and commercialization.
• Lead market research studies including objectives, design, vendor oversight, data collection, and analysis.
• Create compelling presentations of market insights and competitive landscape for leadership.
• Support go-to-market strategies, soft launches, pilots, and customer insight gathering.
• Define KPIs for launch success and track progress pre- and post-launch.
• Develop initial commercial materials and sales enablement resources with Sales Enablement.
• Identify KPIs and communicate progress around launches.
• Use market knowledge and data to develop short- and long-term forecasts and opportunity analyses.
• Monitor competitive landscape and product launches to inform strategy.
• Share competitive insights framework with stakeholders for strategic impact.
• Assist in developing sales training and resources to counter competition.

Skills

Market research

Business intelligence

Go-to-market strategy

Data analysis

Cross-functional collaboration

Presentation skills

Education

Bachelor’s degree in Business, Marketing, Life Sciences or equivalent

Tools

Microsoft Excel

Business Intelligence platforms

Job description

About Karius

Karius is a life science, venture-backed clinical metagenomics company, focused on elevating patient care through microbial insights. We are committed to advancing diagnostic science and technology to optimize the diagnosis and treatment of infectious diseases. Through the use of genomics and AI, we are driven to improve the diagnostic landscape for infectious diseases. Karius delivers unprecedented diagnostic insight detecting microbial cell-free DNA circulating in the body to assist physicians to make rapid treatment decisions.

Position Summary

We are seeking a talented Senior Manager, Market Intelligence and Development to join our Marketing team, bringing expertise in market research and market development strategy execution. In this role, you will support go to market strategies for new products, lead comprehensive market analyses for new business opportunities, and drive market research initiatives that surface customer insights across the organization.

You will partner closely with Product, Commercial, Medical Affairs, Customer Success, User Experience and Engineering to build a company-wide approach for gathering, assessing, and acting on customer insights related to Karius' products and platforms. You will play a central role in deepening our understanding of the customer, including maintaining a clear view of the competitive landscape and emerging product innovation opportunities. This role calls for a strategic thinker with strong analytical skills, a collaborative mindset, and a genuine passion for turning market intelligence into actionable business decisions.

Why Should You Join Us?

Karius aims to conquer infectious diseases through innovations around genomic sequencing and machine learning. The company’s platform is already delivering unprecedented insights into the microbial landscape, providing clinicians with a comprehensive test capable of identifying more than a thousand pathogens directly from blood, and helping industry accelerate the development of therapeutic solutions. The products Karius offers today are some of the most advanced solutions available to physicians who aim to deliver better care to many otherwise ineffectively treated patients. Our tests are the result of some incredible work done by our scientists, statisticians, engineers, and physicians, all driven by the same mission. You, as part of the Karius team, will be able to see how directly your work has a life-changing impact on people, and at scale.

Reports to

Sr. Director, Marketing

Location

Redwood City, CA (Hybrid) or Remote (USA)

Primary Responsibilities

• Partner cross functionally across Product, Commercial, Medical Affairs, Customer Success, User Experience, and Engineering to develop and execute comprehensive market research plans supporting new product launches, market expansions, and ongoing commercialization.
• Serve as project leader for market research studies, including development of the budget, project objectives, design, vendor oversight, monitoring of data collection, data analysis, and interpretation
• Develop relevant and compelling presentations of market research insights and competitive landscape overview for key stakeholders, including Commercial Leadership and Leadership Team.
• Support new product launches, assisting with the development of go-to-market strategies, soft launches, pilot programs and customer insight gathering.
• Work with stakeholders identify KPIs for launch success; assess and communicate progress pre- and post-launch
• Develop initial commercial materials and sales enablement resources for new products in partnership with the Director, Sales Enablement.
• Work with stakeholders to identify KPIs for launch success, and assess and communicate progress before and after launch.
• Leverage market knowledge, primary and secondary data, and KPIs to develop short-term and long-term forecasts, commercial opportunity assessments, and uncertainty analyses.
• Monitor the competitive and market landscape, staying abreast of new product launches, key publications, and commercial activities.
• Develop and implement a framework for sharing competitive insights to key stakeholders across the company, with a focus on strategic implications.
• Assist the Director, Sales Enablement and Sr. Manager, Sales Training with developing sales training and resources to effectively counter competitive threats.

What’s Fun About the Job?

Karius is operating at the edge of what is now known to be possible in diagnostics. With that, comes a wave of new and incredible challenges and opportunities. To deliver on that value, you will be tapping into some of the most advanced technologies, architecting and innovating where the current solutions simply don't suffice. You will get to see how much your work really matters.

Travel

Travel required (up to 10%).

Physical Requirements

Subject to extended periods of sitting and/or standing, vision to monitor and moderate noise levels. Work is generally performed in an office, lab or clinical environment.

Position Requirements

• Bachelor’s degree in Business, Marketing, Life Sciences or equivalent. Advanced degree preferred.
• A minimum of 8 years of relevant related experience with 3+ years of work experience required in Sales, Finance, Marketing, Analytics, Market Research, and/or Strategy consulting.
• Proven track record of translating market insights into successful business strategies.
• Strong expertise in market research tools, business intelligence platforms and Microsoft Excel.
• Experience developing and maintaining market models, including business case development and sales forecasting, preferred.
• Experience with go to market strategies for new product launches, including analysis of market opportunities, development of product positioning and messaging, creation of product resources and collateral, gathering of customer insights, and project management of operational logistics.
• Expertise in conducting competitive analyses and generating actionable recommendations.
• Excellent communication and presentation skills, with the ability to convey complex data to diverse audiences.

Personal Qualifications

• Passionate, purpose-driven, and excited about Karius’ mission.
• Mastered your craft, with a desire to share knowledge and develop as a leader.
• Detail oriented with exceptional organizational and time management skills.
• Endless curiosity and a need to dive deeper for understanding.
• Excellence at communication and collaboration within a cross-functional team; ability to summarize data and present information to stakeholders.
• Self-starting mentality and ability to drive results.
• Strong project management skills with the ability to build schedules and mitigate against timeline delays.
• Ability to work independently but also be an excellent team player.
• Ability to work effectively and efficiently in a fast paced (startup) environment.
• Superior communication and analytical skills, including strong ability to identify and solve ambiguous and complex problems.

Disclaimer

The above job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of all duties, responsibilities, and skills required. Responsibilities and duties may change or be adjusted to meet the needs of the company, and additional duties may be assigned as necessary. The job description is subject to change at any time at the discretion of Karius.

At Karius, we value a diverse and inclusive workplace and provide equal employment opportunities for all applicants and employees and are committed to honor and invest in the full diversity of people, in our hiring, recruiting and development of employees across the Company. All qualified applicants for employment are encouraged to apply and will be considered without regard to an individual’s race, color, sex, gender identity and gender expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application due to a disability, please contact us at [e-mail] and we will accommodate qualified individuals with disabilities.