Senior Manager, Makeup Brand Management

CHANEL; New York (NY); Hybrid; USD 92,000 - 140,000; Full time

Benefits offered by this job

Wellbeing resources

401K and incentives

Generous PTO

Healthcare offerings

Job summary

CHANEL in New York seeks a Senior Manager, Makeup Brand Management, Lip & Collections to lead US marketing strategy for Lip & Collections. You will define product positioning, go‑to‑market plans, and orchestrate 360 campaigns with cross‑functional partners to drive growth and client experiences.

The role requires beauty marketing expertise, strong strategic thinking, and deep knowledge of the US makeup market, with a hybrid NYC office presence.

Qualifications

• Bachelor’s degree in related field required.
• Beauty marketing experience, preferably in Prestige.
• High proficiency in Microsoft 365 (Excel, PowerPoint).

Responsibilities

• Lead 360 marketing campaigns and cross‑functional development for Lip & Collections.
• Influence forecasting, product launches, and category management.
• Orchestrate omnichannel client experiences and pricing strategy informed by market trends.
• Collaborate with Global and US teams to ensure cohesive storytelling and execution.

Skills

Beauty marketing

US market knowledge

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in related field

Tools

Microsoft 365

Job description

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to CHANEL.

About the role

CHANEL is seeking a Senior Manager, Makeup Brand Management, Lip & Collections to join our F&B Division in New York. This role will lead marketing strategy for Lip & Collections categories in the US market, driving brand desirability, client engagement, and long‑term growth.

You will be responsible for supporting in defining product positioning, leading go-to-market strategies, and orchestrating 360‑degree campaigns across channels. This role requires strong collaboration with Global F&B teams and cross‑functional partners including Retail & Trade Marketing, Merchandise Planning, Commercial Development, E‑Retail, CRM, Brand Communications, Digital and Education to ensure consistent and impactful storytelling.

The ideal candidate brings beauty expertise, strong strategic thinking, and a deep understanding of the US makeup market.

What impact you can create at CHANEL

Drive brand awareness, client engagement, and revenue growth for Lip & Collections categories by developing 360‑degree marketing strategies, managing product launches, and directing client experiences.

Strategy & Brand Management

• Develop objectives, goals, strategies, and measures for respective categories & brands.
• Implement go-to-market and launch strategies, tracking objectives and KPIs to inform future business decisions.
• Analyze orchestration and product performance, identifying opportunities, challenges and business needs and developing insights to inform future orchestrations.
• Monitor US innovation and market trends, sharing insights to inform product and campaign direction.
• Lead re‑pricing analyses & strategy to ensure product pricing is both globally and locally relevant, and competitively positioned.
• Provide guidance to core cross‑functional partners on A&P spend based on brand goals.

Product Portfolio & Lifecycle Management

• Influence forecasting of new product launches and oversee new SKU creation/data integrity.
• Oversee category management and assortment evolution, including renovations and discontinuations to optimize category growth and client acquisition.

360 Marketing Campaigns

• Brief and lead the cross-functional development of 360‑degree marketing, collaborating cross‑functionally with Retail & Trade, Commercial Development, Brand Communications and DCX teams.
• Drive omnichannel strategies, integrating physical and digital client experiences to deliver seamless journeys across all CHANEL touchpoints.

Cross‑Functional Collaboration

• Partner with Global Marketing, Retail & Trade, Merchandise Planning, Commercial Development, E‑Retail, CRM, Brand Communications, Digital and Education, and Sales to ensure cohesive orchestration execution for campaigns and product launches.
• Manage orchestration calendars and launch briefs, ensure timely delivery to all channels of distribution, working closely with the cross‑functional teams.
• Create and deliver best‑in‑class presentations and materials for retail, market, and internal meetings.

You are energized by

• Bringing plans to life through close project management and collaboration.
• Analyzing business results and extracting insight‑led actions for future planning.
• Mentoring and guiding junior team members.

What you will bring to the team

• Deep understanding of prestige beauty marketing, preferably in Makeup
• Strong knowledge of the US market and luxury client expectations
• Ability to influence and collaborate across diverse stakeholders
• Strong strategic thinking and execution capabilities
• Excellent communication, presentation, and organizational skills
• High attention to detail and ability to manage complex projects

Position Logistics

• Partially Remote: Role requires a minimum of three days in‑person office presence at NYC office
• Bachelor’s degree in related field required
• Beauty marketing experience, preferably in Prestige
• High proficiency in Microsoft 365 (Excel, PowerPoint)

Compensation

The anticipated base salary range for this position is $92,400 through $140,000. Base salary is one component of the total compensation for this position. Other components will include additional compensation, benefits, and perks.

Benefits and Perks

• Wellbeing resources include dedicated paid time off for wellbeing (Wellbeing Days in Retail) and a Wellbeing fund
• Family and care giving benefits (inclusive of parental leave, fertility support, Milk Stork, and Care.com Membership)
• Generous paid time off policies to include vacation, holiday, sick and volunteer days
• 401K and other incentives
• Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
• Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking

Additional Information

CHANEL is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:

Diversity and Inclusion

• At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy, and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
• We offer Employee Resource Groups in the US that are voluntary, open to all, employee‑led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.

CHANEL Community

• CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.
• Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.

Sustainability

• CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.
• Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.

Arts and Culture

• We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.

Fondation CHANEL

• Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny. Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.
• For more information, please navigate to the Fondation CHANEL website here.

Career and Leadership Development

• We have dedicated in‑house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine CHANEL People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.
• CHANEL benefits and perks are dependent on eligibility and subject to modification by CHANEL at any time.