Senior Manager Integrated Marketing

For Eyes; New York (NY); On-site; USD 136,000 - 200,000; Full time

Job summary

For Eyes, part of EssilorLuxottica, is seeking a Senior Marketing Manager to lead integrated strategies that drive eye exams, store traffic, and customer retention. The role oversees CRM, performance media, and digital channels, translating business objectives into measurable campaigns.

You will partner with Eye Care teams to grow patient acquisition and appointment conversions, while managing brand initiatives and performance reporting in a fast-paced environment.

Qualifications

• Bachelor’s Degree or equivalent experience in Marketing or Advertising field
• 8+ years of experience where the desired knowledge and skills have been developed and demonstrated
• Passion for consumer-centric marketing and desire to transform the optical category
• In-depth marketing knowledge, including initiative development, creative and marketing communications development and in-market execution
• Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels
• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources
• Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment
• Ability to travel 10% of the time

Responsibilities

• Develop and execute integrated marketing strategies across multiple touchpoints that drive acquisition and retention, eye exam bookings, and traffic
• Serve as the brand lead across internal teams and Centers of Excellence (COEs), driving marketing strategy, aligning stakeholders, and ensuring initiatives are executed in line with For Eyes’ brand priorities and business objectives
• CRM and customer lifecycle marketing strategy across email, SMS, direct mail, and other channels to strengthen customer engagement, increase repeat visits, and support promotional and product launch campaigns
• Oversee digital performance marketing strategy across paid search, paid social, and other digital channels, ensuring optimized campaigns and investments to achieve business objectives
• Collaborate with Eye Care teams to develop marketing programs that support patient acquisition, appointment conversion, and retention
• Lead customer engagement and reputation management initiatives, leveraging customer feedback, NPS, and online reviews to identify opportunities to enhance the customer experience
• Oversee organic social media strategy and content planning to strengthen brand awareness, engagement, and alignment with broader marketing initiatives
• Support marketing performance tracking and reporting, using key metrics and insights to inform campaign optimization and business decisions

Education

Bachelor’s Degree or equivalent experience in Marketing or Advertising field

Job description

Total Rewards: Benefits/Incentive Information

For Eyes is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

Requisition ID:

950537

Store #

K00210 FE Marketing UNY5AV

Position:

Full-Time

Total Rewards: Benefits/Incentive Information

For Eyes is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

Job Description

GENERAL FUNCTION

The Senior Marketing Manager will lead integrated marketing strategies that drive eye exams, store traffic, customer acquisition, and retention for For Eyes. Overseeing CRM, performance media, and digital channels, this role translates business objectives into effective campaigns, optimizes channel performance, and delivers measurable results.

Major Duties And Responsibilities

• Develop and execute integrated marketing strategies across multiple touchpoints that drive acquisition and retention, eye exam bookings, and traffic.
• Serve as the brand lead across internal teams and Centers of Excellence (COEs), driving marketing strategy, aligning stakeholders, and ensuring initiatives are executed in line with For Eyes’ brand priorities and business objectives.
• CRM and customer lifecycle marketing strategy across email, SMS, direct mail, and other channels to strengthen customer engagement, increase repeat visits, and support promotional and product launch campaigns.
• Oversee digital performance marketing strategy across paid search, paid social, and other digital channels, ensuring optimized campaigns and investments to achieve business objectives.
• Collaborate with Eye Care teams to develop marketing programs that support patient acquisition, appointment conversion, and retention.
• Lead customer engagement and reputation management initiatives, leveraging customer feedback, NPS, and online reviews to identify opportunities to enhance the customer experience.
• Oversee organic social media strategy and content planning to strengthen brand awareness, engagement, and alignment with broader marketing initiatives.
• Support marketing performance tracking and reporting, using key metrics and insights to inform campaign optimization and business decisions.

Basic Qualifications

• Bachelor’s Degree or equivalent experience in Marketing or Advertising field
• 8+ years of experience where the desired knowledge and skills have been developed and demonstrated
• Passion for consumer-centric marketing and desire to transform the optical category
• In-depth marketing knowledge, including initiative development, creative and marketing communications development and in-market execution
• Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels
• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources
• Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment
• Ability to travel 10% of the time

Pay Range: 136,396.80 - 200,048.40

This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email [e-mail]

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.