Senior Manager, Influencer & KOL Marketing

Procter & Gamble; Cincinnati (OH); On-site; Full time

Job description

Job Description

We are looking for someone to join our Communications organization in Cincinnati, Ohio and become a critical member of the North America Beauty team, working on our beauty brands. This role will lead influencer marketing strategy, relations, and management to build affinity for the brand and business results.

Job Location

CINCINNATI GENERAL OFFICES

Job Description

We are looking for someone to join our Communications organization in Cincinnati, Ohio and become a critical member of the North America Beauty team, working on our beauty brands. This role will lead influencer marketing strategy, relations, and management to build affinity for the brand and business results.

Responsibilities:

• Serve as team leader for Influencer marketing multi-functional team
• Lead KOL strategy designed to meet business objectives
• Lead identification of KOLs to match brand’s equity and criteria for partnership
• Manage KOL relationships, brief development, and ongoing communications
• Lead content management of design process, timing, and reporting
• Lead KOL internal team with direct report
• Partner with multi-functional team on contract management, paid media strategy, social landscape assessments, creative best practices, and business plans.
• Manage budget and program performance reports
  
  

We are looking for driven individuals who have a passion for:

• Building and managing relationships with influencers and other key stakeholders to solve business problems
• Social media and digital content expertise
• Storytelling and co-creating compelling and inclusive content that reaches and resonates with consumers
• Operational discipline to manage logistics and reporting
• Collaboration with cross-functional team members and agency partners
  
  

Job Qualifications

• Bachelor's Degree
• Expertise in social media, digital marketing, and digital influencers
• Experience leading teams and direct reports
• Strong written communications skills
• Maintains a growth mindset and values experimentation
• Shows adaptability and strong learning agility to thrive in a fast-paced environment
• Exhibits the ability to pivot quickly and effectively in response to changing priorities and circumstances
  
  

Preferred Qualifications:

• Previous work in social media, influencer relations (ideally 5 years)
  
  

Starting Pay/Salary Range: $110,000 – $165,300

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000146860

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$110,000.00 - $165,300.00 / year