Senior Manager, GEO/SEO

gruns; United States; Remote; USD 140,000 - 160,000; Full time

Benefits offered by this job

Remote-first culture

Biannual off-sites

Competitive pay

Job summary

Grüns is seeking a senior SEO leader to own organic search and AI discovery across our U.S. brands. You will strategize and ship technical SEO implementations on Shopify, optimize content, and ensure AI shopping assistants can reliably find our products. This is a remote-first role with biannual in-person off-sites for team collaboration.

You will build AI‑driven workflows, coordinate with marketing, CRO, and PR, and report on organic visibility, traffic, and revenue to leadership.

Qualifications

• 10+ years of hands-on SEO experience preferred.
• Proven results in GEO/AI visibility and e-commerce brands.
• Strong writing and editor skills balancing search intent and brand voice.

Responsibilities

• Own SEO and GEO strategy across all U.S. brands.
• Ship technical SEO on Shopify (crawlability, indexation, Core Web Vitals).
• Make products machine-readable with clean data for AI tools.

Skills

SEO strategy

GEO optimization

AI-assisted SEO

Content optimization

Team coordination

Tools

Semrush

Google Search Console

GA4

Shopify

Claude Code

AthenaHQ

Profound

Job description

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

We're hiring our first full-time owner of organic search and AI discovery across every U.S. brand: Grüns, Nütrops, Immün, Jüced, Müves, and more to come. When someone searches for what we sell, on Google or in ChatGPT, Gemini, or Perplexity, they should find us. Organic is one of our biggest levers to win first orders efficiently and cut our reliance on paid media, and you'll build it. You'll set the strategy and ship the work yourself, using AI agents and workflows to do what usually takes a much bigger team.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Own the SEO and GEO strategy and roadmap across all U.S. brands (informational, commercial, and comparison intent), prioritized by revenue impact
• Personally ship technical SEO on Shopify: crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and canonicals
• Make our products machine-readable, with clean product data and agent‑ready pages so AI shopping assistants can find and recommend us
• Write and optimize content across PDPs, collection pages, landing pages, comparison pages, FAQs, and the blog, using AI-assisted production without losing quality or brand voice
• Act as first-line compliance on SEO content using pre-approved claims, elevate to Science & Regulatory only when content goes beyond them, and help build our claims library
• Build off‑site authority through syndication, targeted link building, competitor link‑gap outreach, and unlinked‑mention reclamation, coordinated closely with PR
• Own organic and AI visibility reporting (non‑brand traffic, rankings, organic first orders and revenue, AI share of voice, citations), set targets with Finance, and report to leadership
• Build AI agents and workflows for research, briefs, production, and audits, and partner with Ecom, CRO, Copy, Creative, PR, Paid Search, and Retail to get work shipped

We're looking for someone who:

• Has 6-8+ years of hands‑on SEO experience, doing the work yourself rather than managing agencies
• Has proven GEO/AEO results: you've measurably increased a brand's visibility in AI answers and can explain exactly what moved it
• Is equally strong in traditional SEO and AI search
• Is fluent in SEO tools (Semrush, Google Search Console, GA4, a site crawler) and AI visibility tools (AthenaHQ, Profound)
• Has deep Shopify experience: theme/Liquid basics, apps, faceted navigation, duplicate content, JS rendering, and structured data implementation and validation
• Uses Claude Code (or similar) to build agents and workflows that produce more work, faster, at higher quality
• Is a strong writer and editor who balances search intent, conversion, and brand voice
• Bonus: DTC experience and time in a regulated category (supplements, food, health, or beauty)

Approach to the role:

• AI-driven: You're obsessed with automating work and building new workflows with AI
• Hands‑on builder: You do the work and ship it
• Revenue‑prioritized: You pick the work that drives the most first orders and revenue, not the most traffic
• Compliance-minded: You use approved claims with confidence and know when to escape
• Cross‑functional shipper: You move work through dev, Copy, CRO, and PR, and handle shared‑page tradeoffs with Ecom without friction
• Comfortable with imperfect attribution: You make strong calls without clean data or mature GEO tooling

Compensation & Benefits:

At Grüns, we're committed to providing a competitive total compensation package - grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $140,000 - $160,000 plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well‑being and growth of our team.

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient‑dense and whole‑food ingredients. Simply enjoy a grab‑and‑go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There's an infinite number of 'nutrition' companies, all focused on what's best for them - not what's best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We've seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean‑up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Be the Be