Senior Manager, GEO/SEO

Grüns; New York (NY); Remote; USD 140,000 - 160,000; Full time

Benefits offered by this job

Comprehensive benefits package

Generous PTO & paid holidays

Free Grüns products

Job summary

Grüns is seeking its first full-time SEO/AI discovery lead to own the U.S. brand SEO strategy and drive organic revenue. You will ship hands-on technical SEO on Shopify, optimize content across pages, and ensure machine-readable product data for AI shopping assistants.

You’ll work with cross-functional teams to align with brand voice and compliance. You’ll build AI-enabled workflows, report on performance, and prioritize work that moves first orders and revenue, while collaborating with PR, CRO,

Qualifications

• The candidate has 6-8+ years of hands-on SEO experience and does the work themselves.
• Has proven GEO/AEO results and can explain what moved visibility in AI answers.
• Strong in traditional SEO and AI search with fluency in relevant tools.
• Deep Shopify experience: themes, Liquid, apps, and structured data.
• Experience building AI agents/workflows to increase output and quality.
• Bonus: DTC experience and time in regulated categories such as supplements/health/beauty.

Responsibilities

• Own the SEO and GEO strategy and roadmap across all U.S. brands.
• Ship technical Shopify SEO: crawlability, indexation, architecture, internal linking, Core Web Vitals, structured data, redirects, canonicals.
• Make product data machine-readable for AI shopping assistants.
• Write and optimize PDPs, collection, landing, comparison pages, FAQs, and blog with AI-assisted production.
• Build off-site authority via link-building and PR coordination.
• Own organic and AI visibility reporting and set targets with Finance.
• Develop AI agents/workflows for research, briefs, production, and audits.

Skills

SEO strategy

GEO/AI visibility

Content writing/editing

AI workflow development

Cross-functional collaboration

Shopify SEO

Data-driven decision making

Tools

Semrush

Google Search Console

GA4

Site crawler

AthenaHQ

Profound

Shopify platform

Job description

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

We’re hiring our first full-time owner of organic search and AI discovery across every U.S. brand: Grüns, Nütrops, Immün, Jüced, Müves, and more to come. When someone searches for what we sell, on Google or in ChatGPT, Gemini, or Perplexity, they should find us. Organic is one of our biggest levers to win first orders efficiently and cut our reliance on paid media, and you’ll build it. You’ll set the strategy and ship the work yourself, using AI agents and workflows to do what usually takes a much bigger team.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Own the SEO and GEO strategy and roadmap across all U.S. brands (informational, commercial, and comparison intent), prioritized by revenue impact
• Personally ship technical SEO on Shopify: crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and canonicals
• Make our products machine-readable, with clean product data and agent-ready pages so AI shopping assistants can find and recommend us
• Write and optimize content across PDPs, collection pages, landing pages, comparison pages, FAQs, and the blog, using AI-assisted production without losing quality or brand voice
• Act as first-line compliance on SEO content using pre-approved claims, *escalate to Science & Regulatory only when content goes beyond them*, and help build our claims library
• Build off-site authority through syndication, targeted link building, competitor link-gap outreach, and unlinked-mention reclamation, coordinated closely with PR
• Own organic and AI visibility reporting (non-brand traffic, rankings, organic first orders and revenue, AI share of voice, citations), set targets with Finance, and report to leadership
• Build AI agents and workflows for research, briefs, production, and audits, and partner with Ecom, CRO, Copy, Creative, PR, Paid Search, and Retail to get work shipped

We’re looking for someone who:

• Has 6-8+ years of hands-on SEO experience, doing the work yourself rather than managing agencies
• Has proven GEO/AEO results: you’ve measurably increased a brand’s visibility in AI answers and can explain exactly what moved it
• Is equally strong in traditional SEO and AI search
• Is fluent in SEO tools (Semrush, Google Search Console, GA4, a site crawler) and AI visibility tools (AthenaHQ, Profound)
• Has deep Shopify experience: theme/Liquid basics, apps, faceted navigation, duplicate content, JS rendering, and structured data implementation and validation
• Uses Claude Code (or similar) to build agents and workflows that produce more work, faster, at higher quality
• Is a strong writer and editor who balances search intent, conversion, and brand voice
• Bonus: DTC experience and time in a regulated category (supplements, food, health, or beauty)

Approach to the role:

• AI-driven: You’re obsessed with automating work and building new workflows with AI
• Hands-on builder: You do the work and ship it
• Revenue-prioritized: You pick the work that drives the most first orders and revenue, not the most traffic
• Compliance-minded: You use approved claims with confidence and know when to escalated
• Cross-functional shipper: You move work through dev, Copy, CRO, and PR, and handle shared-page tradeoffs with Ecom without friction
• Comfortable with imperfect attribution: You make strong calls without clean data or mature GEO tooling

At Grüns, we’re committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $140,000 - $160,000 plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Be the Best:We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation.

Own It:We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.

Drive Impact, Urgently:We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns, and a few more perks centered around health and well-being that we can't wait to tell you about!

We use Greenhouse's AI-powered Talent Matching tool to get a first read on how your application lines up with what we're looking for. But it's just a starting point. A real person on our team reviews every application before any decisions get made.