Senior Manager, Event Operations and Experience

EAB; Richmond (VA); Remote; USD 59,000 - 80,000; Full time

Benefits offered by this job

Medical benefits

PTO & holidays

401(k)

Wellness programs

Parental leave

Job summary

EAB seeks a Senior Manager, Event Operations and Experience to lead commercial activation and execution for Seramount’s large sponsored conferences. You will translate conference strategy into integrated marketing plans, attendee acquisition efforts, sponsor deliverables, and cross-functional project execution.

You will ensure effective marketing, fulfill sponsorship commitments with high quality, and coordinate all workstreams with visibility and deadline discipline.

Qualifications

• 3+ years of post-graduate professional experience in a corporate setting.
• Experience in event marketing, sponsorship management, or event operations.
• Strong project leadership and ability to manage complex, cross-functional initiatives.
• Excellent writing, messaging, and asset development skills.
• Ability to manage sponsor relationships and deliver high-quality execution.
• Proven ability to build processes, improve workflows, and drive operational consistency.
• Strong stakeholder management and communication skills.
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.

Responsibilities

• Lead development and execution of large sponsored conference marketing plans aligned to revenue goals, audience targets, and event positioning.
• Build and manage integrated marketing timelines across web, email, sales enablement, and promotional channels.
• Oversee development of promotional copy, creative direction, web updates, and attendee-facing messaging to ensure clarity and consistency.
• Monitor performance and adjust tactics to improve conversion and registration pacing.
• Oversee marketing campaigns, urgency moments, and conversion-focused tactics.
• Track registration pacing against targets and recommend adjustments.
• Develop and refine sales enablement materials, including key selling points, agenda highlights, speaker positioning, and audience value propositions.
• Own end-to- end sponsorship execution, ensuring all contractual deliverables are fulfilled accurately and on time.
• Establish and manage sponsor communication plans, timelines, and expectations.
• Oversee coordination of sponsor assets, branding, signage, recognition, and session obligations.
• Lead development of sponsor-facing post-event reports and impact summaries.
• Oversee development and coordination of event materials, including signage, agendas, sponsor assets, digital materials, and attendee-facing collateral.
• Ensure consistency across large sponsored conference branding, messaging, and experience.
• Maintain quality standards for all event-facing assets.
• Lead project planning, tracking, and execution across large sponsored conference marketing and sponsorship workstreams.
• Establish and maintain project plans, timelines, and status reporting for key stakeholders.
• Facilitate cross-functional coordination, ensuring alignment across marketing, sales, program design, and operations.

Skills

Event marketing

Project leadership

Cross-functional coordination

Writing & messaging

Sponsor relationships

Process improvement

Stakeholder management

Job description

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement, and the workplace.

Seramount, (part of EAB) is a global talent services firm that helps HR leaders prepare for the workplace of tomorrow. We have over four decades of experience creating employee-centric strategies that align with business outcomes for our 600 partner organizations. By combining data-driven insights, expert research, advisory services, and innovative technology, we help unlock what's possible with a truly engaged workforce.

At EAB and Seramount, we serve not only our partner institutions and organizations but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Senior Manager, Event Operations and Experience

The Senior Manager, Event Operations and Experience leads the commercial activation and execution coordination required to make Seramount's large sponsored conferences successful. This role translates large sponsored conference strategy into integrated marketing plans, attendee acquisition efforts, sponsor deliverables, sales enablement materials, event assets, and cross-functional project execution.

This role is responsible for ensuring large sponsored conferences are marketed effectively, sponsorship commitments are fulfilled with a high level of quality and professionalism, and all event workstreams are coordinated with strong visibility, accountability, and deadline discipline.

The Senior Manager also establishes scalable processes and standards to improve consistency and performance across large sponsored conferences.

This role may be based in Washington, D.C. or Richmond, VA. This position is also open to remote candidates within the continental United States.

Key Responsibilities

Large Sponsored Conference Marketing Strategy and Execution

• Lead development and execution of large sponsored conference marketing plans aligned to revenue goals, audience targets, and event positioning
• Build and manage integrated marketing timelines across web, email, sales enablement, and promotional channels
• Oversee development of promotional copy, creative direction, web updates, and attendee-facing messaging to ensure clarity and consistency
• Monitor performance and adjust tactics to improve conversion and registration pacing

Conference Attendee Acquisition and Performance Management

• Oversee marketing campaigns, urgency moments, and conversion-focused tactics
• Track registration pacing against targets and recommend adjustments
• Develop and refine sales enablement materials, including key selling points, agenda highlights, speaker positioning, and audience value propositions

Sponsorship Execution and Fulfillment

• Own end-to- end sponsorship execution, ensuring all contractual deliverables are fulfilled accurately and on time
• Establish and manage sponsor communication plans, timelines, and expectations
• Oversee coordination of sponsor assets, branding, signage, recognition, and session obligations
• Lead development of sponsor-facing post-event reports and impact summaries

Large Sponsored Conference Materials and Experience Alignment

• Oversee development and coordination of event materials, including signage, agendas, sponsor assets, digital materials, and attendee-facing collateral
• Ensure consistency across large sponsored conference branding, messaging, and experience
• Maintain quality standards for all event-facing assets

Project Leadership and Cross-Functional Coordination

• Lead project planning, tracking, and execution across large sponsored conference marketing and sponsorship workstreams
• Establish and maintain project plans, timelines, and status reporting for key stakeholders
• Facilitate cross-functional coordination, ensuring alignment across marketing, sales, program design, and operations

Basic Qualifications

• 3+ years of post-graduate professional experience in a corporate setting
• Experience in event marketing, sponsorship management, or event operations
• Strong project leadership and ability to manage complex, cross-functional initiatives
• Excellent writing, messaging, and asset development skills
• Ability to manage sponsor relationships and deliver high-quality execution
• Proven ability to build processes, improve workflows, and drive operational consistency
• Strong stakeholder management and communication skills

Ideal Qualifications

• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.

Compensation:

The anticipated starting salary (base) range for this role is $58,500 - $80,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.