Senior Manager, Enterprise Insights

Bath & Body Works; Reynoldsburg (OH); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Onsite wellness center and OH office

Employee Assistance Program (EAP)

401(k) with company match

Associate Stock Purchase Program

Paid time off & parental leave

Tuition reimbursement & scholarships

Merchandise discount 40%

Care.com subscription

Job summary

Bath & Body Works is seeking aSenior Manager, Enterprise Insights to lead market research and competitive intelligence initiatives. You will partner with Marketing, Merchandising and other functions to identify growth opportunities and inform strategic decisions by integrating diverse data sources into clear recommendations.

The role requires deep expertise in brand tracking, concept testing and advertising effectiveness, plus strong storytelling and executive-level communication to influence

Qualifications

• 10+ years of retail market research, consumer insights, or consulting experience; corporate-side preferred
• Expertise in quantitative and qualitative research methodologies
• Strong analytical, storytelling and executive-ready communication skills
• Proven leadership and collaboration across functions
• Highly organized and adaptable with multiple priorities

Responsibilities

• Lead research and analytics projects from start to finish, shaping objectives, methodology, fielding, analysis and implications
• Collaborate with Marketing and Merchandising to support business goals with insights
• Manage external partners and vendors for timely, quality execution
• Develop and present data-driven reports tailored to audiences, combining primary and secondary research
• Synthesize research into compelling stories for diverse stakeholders

Skills

Retail market research

Consumer insights

Quant/Qual research

Data analysis

Storytelling

Executive communications

Leadership

Cross-functional collaboration

Education

BA/BS in Business, Marketing, Psychology, Economics, Strategy or related field

MBA preferred but not required

Job description

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.

We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.

The Enterprise Insights department is responsible for delivering customer led actionable insights that shape the general understanding of Consumers, Customers and Competitive intelligence throughout the organization, influencing tactical business activities, as well as strategic and forward-thinking brand initiatives. This includes understanding the voice of the consumer through qualitative and quantitative research, evaluating BBW performance relative to the competition, market sizing of new and existing categories, assessing macro trends and tracking of the brand’s equity and perceptions.

The Senior Manager, Enterprise Insights, leads market research and competitive intelligence initiatives that deliver actionable consumer, brand, and market insights across the organization. This hands on leadership role partners with cross-functional teams to identify growth opportunities, inform strategic decision-making, and strengthen the Bath & Body Works brand. The position requires deep expertise in market research methodologies, including brand tracking, concept testing, and advertising effectiveness, as well as the ability to integrate data from multiple internal and external sources into clear, actionable recommendations. Success in this role requires a strong understanding of the competitive landscape, customer perceptions, and purchasing behaviors, coupled with exceptional analytical, storytelling, and communication skills to influence stakeholders at all levels and drive forward-looking business strategies.

Responsibilities

• Lead research and analytics projects from beginning to end, from gathering objectives, proposing the right methodology, overseeing fielding and analysis, and creating actionable reports and implications.
• Collaborate closely with cross-functional partners, particularly in Marketing and Merchandising to support business goals with relevant insights.
• Manage external partners and vendors to ensure timely and quality execution of projects.
• Develop and present data-driven reports tailored to various audiences, combining primary and secondary research.
• Synthesize primary and secondary research into compelling, data-driven stories tailored for diverse audiences.

Qualifications

• 10+ years of retail market research, consumer insights, or consulting experience, including corporate-side experience; supplier-side experience preferred.
• Expertise in quantitative and qualitative research methodologies, customer insights, syndicated data analysis, and translating findings into actionable business strategies.
• Strong analytical, storytelling, and communication skills, with the ability to influence decisions through data-driven insights and executive-ready recommendations.
• Proven leadership and collaboration skills, with the ability to manage workstreams, develop teams, and partner effectively across functions.
• Highly organized, diligent, and adaptable, with demonstrated success managing multiple priorities in a changing environment.

Education

• BA/BS in Business, Marketing, Psychology, Economics, Strategy or related field or equivalent experience.
• MBA preferred but not required.

Core Competencies

• Drives Results
• Action Oriented
• Collaborates
• Decision Making
• Nimble Learning

Benefits

Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include:

• Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• No-cost mental health and well-being support through our Employee Assistance Program (EAP).
• 401(k) with company match and Associate Stock Purchase Program with discount.
• Opportunity for paid time off, paid parental leave and access to family building benefits.
• Home, auto and pet insurance and a company-provided Care.com subscription.
• Tuition reimbursement and scholarship opportunities for post-secondary education.
• Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
• Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Washington Fair Chance Act Guide

We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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