Senior Manager, E-commerce

Wagner Spray Tech; Plymouth (MN); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Profit Sharing

Medical + Company HSA contribution

Wellness Program

Vision

Life Insurance

Disability

6 Weeks Parental Leave

Long term care insurance

Employee Resource Groups

On-Site Gym

Job summary

Wagner Spray Tech is seeking an E-Commerce Business Development Manager to lead the digital commerce strategy for our Home Finishing and Professional Finishing brands. You will drive growth across D2C, retail partner platforms, and marketplaces, shaping online consumer experiences and profitability through data, technology, and innovation.

This hybrid role collaborates with marketing, sales, IT, and logistics to optimize assortment, pricing, and promotional strategies while expanding presence on

Qualifications

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred) or equivalent combo of education, training and experience.
• 10+ years of experience in eCommerce or digital marketing, with at least 5 in consumer products goods or fast moving consumer goods.
• Proven success managing eCommerce across multiple channels and platforms.

Responsibilities

• Develop and execute a comprehensive eCommerce strategy across owned (D2C) and third-party platforms for Home Finishing and Professional Finishing businesses.
• Partner with Contractor eCommerce customers and third-party sellers to balance channel conflict with opportunity while maintaining brand consistency.
• Lead digital transformation efforts and align digital initiatives with brand, sales, and fulfilment teams.

Skills

eCommerce strategy

Digital marketing

Data analytics

Cross-functional leadership

Stakeholder management

Education

Bachelor’s degree in Business/Marketing

MBA preferred

Tools

Shopify

Klarna

Job description

• Profit Sharing Medical + Company HSA contribution
• Wellness Program
• Vision
• Life Insurance
• Disability
• 6 Weeks Parental Leave
• Long term care insurance
• Employee Resource Groups
• On-Site Gym

Position Objective:

The E-Commerce Business Development Manager will lead the digital commerce strategy for our portfolio of consumer and contractor products, driving growth across D2C, retail partner platforms, and marketplaces. This role is pivotal in shaping how our brands engage with consumers online, leveraging data, technology, and innovation to deliver seamless, personalized customer experiences and accelerate revenue growth and profitability.

Responsibilities:

Strategic Leadership

• Develop and execute a comprehensive eCommerce strategy across owned (D2C) and third-party platforms (Amazon, Walmart, Target, Home Depot, Lowe’s, etc.) for our Home Finishing and Professional Finishing businesses.
• Partner with Contractor eCommerce customers and third-party sellers that balances channel conflict with opportunity ensuring we are providing a consistent, best-in–class brand experience.
• Align digital initiatives with brand, sales, and fulfilment teams to ensure cohesive execution.
• Lead digital transformation efforts to ensure we are continually evolving along with our customers.
• Own the eCommerce business, driving profitable growth across D2C and retail.com channels.
• Work collaboratively with the brick and mortar sales team to avoid merchant or retailer disruption.
• Optimize product assortment, pricing, and promotional strategies tailored to each digital channel.
• Expand presence in emerging marketplaces and explore new digital revenue streams.
• Collaborate with Marketing team to manage eCommerce media and technology budgets; negotiate contracts with agencies, marketplaces, and vendors.

Digital Shelf & Retail Media

• Ensure excellence in digital shelf execution: work with the internal Marketing team for content strategy and creation, ratings & reviews, search visibility, and availability.
• Partner with retail media teams to maximize ROI on paid search, display, and sponsored product campaigns.
• Monitor competitor activity and category trends to inform strategy.

Consumer Experience & Data

• Champion a consumer‑first approach to digital engagement, personalization, and loyalty.
• Leverage first‑party and third‑party data to inform targeting, segmentation, and lifecycle marketing.
• Collaborate with analytics teams to build dashboards and insights that drive decision-making.
• Ensure compliance with data privacy regulations and MAP (Minimum Advertised Price) policies.

Technology & Operations

• Work with broader teams for eCommerce platform selection, integrations, and enhancements (e.g., Shopify, Klarna, etc.).
• Work closely with IT, logistics, and customer service to ensure operational excellence.
• Drive automation and scalability across digital commerce operations.
• Explore emerging technologies such as AI-driven personalization, social commerce, and voice commerce.
• Leadership & Team Development
• Lead and develop a team of eCommerce specialists; provide coaching, performance management, and career development.
• Foster a culture of innovation, agility, and continuous improvement.

Other Duties

• Represent Wagner at key industry events and conferences.
• Travel as required (estimated 10–20%).
• Other duties as assigned.

Relationship To Others:

This role is highly cross‑functional, requiring collaboration with multiple Wagner functions upstream and downstream to achieve strategic long‑term goals.

Dimensions of Position:

• Direct reports: 1
• Cost center responsibility
• Budget ownership for eCommerce media and technology investments

Qualifications:

Education and Experience

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred) or an equivalent combination of education, training, and experience as determined by the hiring manager and Human Resources.
• 10+ years of experience in eCommerce or digital marketing, with at least 5 in consumer products goods or fast moving consumer goods.
• Proven success managing eCommerce across multiple channels and platforms.

Knowledge, Skills, and Abilities

• Deep understanding of CPG dynamics, shopper behavior, and omnichannel retail.
• Strong analytical skills with experience in performance marketing and data‑driven decision-making.
• Expertise in digital shelf optimization, retail media, and eCommerce merchandising.
• Excellent leadership, communication, and cross‑functional collaboration skills.
• Agile mindset with a passion for innovation and continuous improvement.

Key Performance Indicators (KPIs)

• Revenue growth and profitability across eCommerce channels
• Conversion rate and customer acquisition cost
• ROI on retail media investments
• Customer engagement and retention metrics

Working Conditions

Work is performed in a standard or home office environment which requires occasionally lifting articles such as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. A job in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and phone usage. This position is hybrid, averaging 2 days per week in the office.

Wagner is dedicated to the ongoing journey of equity, diversity and inclusion. We're proud to be an equal opportunity employer, and committed to building a workplace where everyone feels welcome, valued, and empowered to be themselves. We don’t discriminate based on race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability, veteran status, or any other characteristic protected by law. We encourage you to be your authentic self and share your unique perspectives. If you require any accommodation throughout the hiring process, please let us know how we can assist you.