Senior Manager DTC Planning & Inventory

BRUNT Workwear; Wilmington (MA); On-site; USD 115,000 - 125,000; Full time

Benefits offered by this job

Healthcare

401(k) with company match

PTO 15 days + 11 holidays

Incentives / Equity (if applicable)

Job summary

BRUNT Workwear is seeking a Senior Manager, DTC Planning & Inventory to own demand planning and inventory for its direct-to-consumer channel. You will translate forecasts into revenue plans and manage the open-to-buy process while coordinating with marketing, ecommerce, and wholesale to align with the promotional calendar.

The role emphasizes an AI-forward approach to forecasting, reporting, and decision support, with a requirement to commute to the office 4x per week in Massachusetts.

Qualifications

• 5–6 years of sustained success managing demand planning for DTC/e‑commerce.
• Advanced Excel and ERP/planning systems experience.
• Experience forecasting inventory investment for high-growth DTC/e‑commerce.
• Ability translating unit plans into revenue, AUR, margins tied to targets.
• Experience owning recurring WBR/MBR/Seasonal cadences for leadership.
• Hands-on or strong interest in AI-powered planning tools.
• Footwear, apparel, retail, or DTC experience preferred.
• Must be able to commute to the office 4x per week.

Responsibilities

• Prepare monthly and seasonal unit forecasts for the DTC/e‑commerce channel.
• Develop forecast plans including revenue, AUR, margin, weeks of supply, turnover, accuracy.
• Manage category-level contributions and adjust inventory with life cycle and trends.
• Own the open-to-buy process for DTC reflecting demand and financial targets.
• Collaborate with cross‑functional partners to meet revenue and inventory goals.
• Partner with marketing and ecommerce to align inventory with promotions and launches.
• Participate in WBR/MBR/Seasonal reviews and present actionable insights.

Skills

Demand planning

DTC/e‑commerce focus

Excel advanced

ERP systems (NetSuite/Toolio)

Forecast accuracy

Data-driven decision making

Tools

NetSuite

Toolio

Job description

We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs.

The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew.

How You’ll Do:

As Senior Manager, DTC Planning & Inventory, you'll take full ownership of demand and inventory planning for BRUNT's direct-to-consumer channel translating unit forecasts into revenue plans that ladder up to the company's financial goals, owning inventory flow and the open-to-buy process for our ecommerce channel. You'll drive the recurring cadence of Weekly (WBR), Monthly (MBR), and Seasonal Strategy business reviews for DTC, staying closely attuned to the broader omnichannel picture so DTC plans reflect how Wholesale and Retail are trending as those channels scale. You'll also bring an AI-forward approach to the role, using AI tools to accelerate forecasting, sharpen analysis, and streamline reporting and decision support.

What You’ll Do:

DTC Demand & Financial Planning

• Prepare monthly and seasonal unit forecasts for the DTC/e-commerce channel, factoring in seasonality, marketing calendar, product life cycle, and other demand drivers, to be signed off by senior leadership.
• Develop a robust forecast plan inclusive of key KPIs revenue, AUR, margin, weeks of supply, turnover, and forecast accuracy not just unit totals.
• Manage category-level contributions, shifting investment and inventory based on new product introductions, product life cycle stage, and emerging trend signals.
• Own the open-to-buy process for DTC, ensuring purchase orders reflect accurate, up-to-date demand and financial targets before submission.
• Collaborate with cross functional stakeholders to meet DTC revenue and inventory goals: weeks of supply, turnover, and in-stock targets.
• Partner with marketing and e-commerce teams to align inventory flow with the promotional calendar and launch timing.

Business Reviews & Recaps

• Participate in the Weekly Business Review (WBR) for DTC, summarizing sales, inventory, and forecast performance against plan.
• Participate in the Monthly Business Review (MBR), synthesizing trends, risks, and recommending actions for senior leadership.
• Build and present Seasonal Strategy recaps, tying DTC performance back to the seasonal buy and flow plan.
• Use the WBR/MBR/seasonal cadence to surface variances early, articulate the trend behind "actual vs. targeted" performance, and escalat e to senior leadership with a clear point of view utilizing data before it becomes a problem.

Omni-Channel Visibility & Reporting

• Stay closely attuned to how DTC performance intersects with Wholesale and Retail promotional cannibalization, cross-channel stockouts, and shifting demand signals to inform DTC decisions.
• Proactively flag DTC-specific inventory trends, risks, and insights to senior leadership as they arise, outside the formal business review calendar.
• Maintain DTC sell-through reporting that underpins the WBR/MBR/seasonal readouts, and partner with the Director of Planning and Wholesale& Retail Planning leads to ensure consistent methodology and keep DTC's channel-level plan well-informed by and consistent with company-wide demand planning efforts.

Planning Process & Continuous Improvement

• Participate in bottoms-up planning and cross-functional line reviews, delivering DTC's inputs into the company-wide line plan.
• Identify opportunities to streamline the monthly buy process and reduce manual, time-intensive planning work.

AI-Enabled Planning & Tools

• Embed AI as a core part of the planning workflow, building and stress-testing forecast models, drafting WBR/MBR/seasonal readouts, and accelerating hindsight and ad hoc analysis.
• Bring a builder's mindset to identify where AI can eliminate manual, repetitive work across the monthly buy process and reporting cadence, freeing capacity for higher-value analysis.
• Serve as an active contributor to BRUNT's internal AI Council, sharing workflows, prompts, and tools that raise the bar for the broader planning team.
• Exercise sound judgment on where human review and channel expertise remain non-negotiable, using AI to sharpen and accelerate, never replace planning decisions.

What You Need to Succeed:

• 5-6 years of sustained success managing demand planning, ideally with a DTC/e-commerce focus.
• Advanced technical proficiency with Excel and ERP/planning systems (NetSuite, Toolio, or similar).
• Experience managing inventory investment and forecasts for a high-growth DTC or e-commerce business.
• Experience translating unit plans into dollar plans (revenue, AUR, margin) tied to company financial targets.
• Comfort making category-level trade-off calls based on product newness and trend, not just historical run-rate.
• Experience owning recurring business review cadences (WBR/MBR/Seasonal) and turning them into leadership-ready recaps.
• Hands-on experience or strong interest in using AI tools to accelerate planning, forecasting, and reporting workflows.
• Strong analytical, critical thinking, and problem-solving skills.
• Ability to execute within tight timeframes with superior attention to detail and accuracy.
• A drive for continuous improvement, streamlining processes and eliminating redundancy.
• Sound strategic thinking to ensure all forecasts are rooted in data.
• Ability to move seamlessly between tactical day-to-day issues and long-term process improvement projects.
• Ability to translate complex data sets into clear insights and recommendations for leadership.
• Background in footwear, apparel, retail, or D2C experience preferred.
• Ability to commute to the office 4x per week.

In accordance with applicable salary transparency laws, we are providing the good‑faith salary range for this position. This range reflects the base salary that we reasonably expect to pay for this position at the time of posting. The actual compensation offered will depend on factors such as qualifications, experience, skills, and budget.

Benefits & Perks:

• Healthcare: Comprehensive medical, dental, and vision insurance options.
• Retirement: 401(k) plan with Company Match.
• Paid Time Off: 15 days of PTO, plus 11 paid holidays and sick leave.
• Incentives: Performance-based bonus eligibility and Equity if applicable.

Compensation

The anticipated salary range for this role is:

$115,000 — $125,000 USD

No matter what experience you have within our industry we encourage you to apply. At BRUNT, we believe that a strong crew is assembled with people from different backgrounds.

We look for individuals who thrive on challenges, will be passionate about our brand, and believe that teamwork is necessary for success. Show us how your experiences have shaped you and how you can contribute to BRUNT. We can’t wait to hear from you!