Senior Manager - Digital Media Analytics (1283)

axtriainc; Berkeley Heights (NJ); On-site; USD 119,500 - 163,875; Full time

Benefits offered by this job

Competitive salary

Benefits package

Professional development

Collaborative work environment

Impactful data-driven insights

Job summary

Axtria is a growth-focused analytics company seeking a Sr Manager, Digital Media Analytics to lead data-driven marketing insights. You will analyze multiple digital channels, translate results into actionable recommendations, and guide an analytics delivery team.

You will work closely with marketing, analytics, and BI teams to optimize campaigns, track KPIs, and stay ahead of industry benchmarks. A strong background in digital analytics and leadership is required.

Qualifications

• Bachelor's degree in Marketing/Business/Analytics or related field.
• 8+ years in digital marketing analytics or related role.
• Pharma/Life Sciences experience is a plus.
• Proficiency with media analytics platforms (GA, Adobe).

Responsibilities

• Collect, process, and analyze data from multiple digital platforms.
• Create performance overviews to track KPIs and communicate results.
• Identify trends and opportunities for optimization in campaigns.
• Collaborate with cross-functional teams to develop testing strategies.
• Maintain and improve tracking systems for accurate data reporting.
• Stay current with industry benchmarks and best practices.

Skills

Digital marketing analytics

Data interpretation

Data visualization (Tableau, Power BI,

Google Analytics

Adobe Analytics

Google Ads

Meta Ads Manager

SQL

Python

R

Strong communication

Problem-solving

Education

Bachelor's degree in Marketing, Business, Analytics, Statistics, or related field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Data Studio

Crossix

AIMXR

Google Ads

Meta Ads Manager

SQL

Python

R

Job description

Introduction

Axtria is a leading global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We are acutely aware that our work impacts millions of patients and lead passionately to improve their lives.

Since our founding in 2010, innovation has been our winning differentiation, and we continue to leapfrog competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMax™ , Axtria InsightsIQ™ , Axtria SalesIQ™ , and Axtria MarketingIQ™ - enable clients to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. We work with over 100 Life Sciences companies, many with multiple engagements globally across 75+ countries. We continue to win industry recognition for growth and are featured in some of the most aspirational lists – INC 5000, Deloitte FAST 500TM, NJBiz FAST 50, SmartCEO Future 50, Red Herring 100, and several other growth and technology awards.

Axtria is looking for exceptional talent to join our rapidly growing global team. People are our biggest perk! Axtria is recognized for its organizational culture in both US and India, including certification by the Great Place to Work Institute. Our transparent and collaborative culture offers a chance to work with some of the brightest minds in the industry. Axtria Institute, our in-house university, offers the best training in the industry and an opportunity to learn in a structured environment. A customized career progression plan ensures every Axtrian is setup for success and able to do meaningful work in a fun environment. We want our legacy to be the leaders we produce for the industry. Will you be next?

Position Overview

The Sr Manager, Digital Media Analytics is responsible for collecting, analyzing, and interpreting data from various digital marketing channels to optimize campaign performance and drive business growth. This mid-level position requires both analytical expertise and strategic thinking to transform data insights into actionable recommendations. Experience managing an analytics delivery team is a must. This position reports to the Senior Director, Omnichannel and works closely with marketing, analytics and business intelligence teams.

Key Responsibilities

• Collect, process, and analyze data from multiple digital platforms including social media, search, display, email, and website analytics
• Create comprehensive performance overviews to track KPIs and communicate results to stakeholders
• Identify trends, opportunities, and challenges in digital marketing campaigns and make data-driven recommendations for optimization
• Collaborate with cross-functional teams to develop testing strategies and measure campaign effectiveness
• Maintain and improve tracking systems to ensure accurate data collection and reporting
• Stay current with industry benchmarks, trends, and best practices in digital promotion and analytics

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Statistics, or related field
• 8+ years of experience in digital marketing analytics or related role
• Pharma and/or Life Sciences experience is a plus
• Proficiency with media analytics platforms (Google Analytics, Adobe Analytics), digital advertising platforms (Google Ads, Meta Ads Manager) and third-party services (Crossix, AIMXR)
• Knowledge of data visualization tools (Tableau, Power BI, Data Studio)
• Experience with spreadsheet applications and data manipulation
• Excellent analytical and problem‑solving skills
• Strong communication skills with ability to translate complex data into clear insights and recommendations
• Attention to detail and commitment to data accuracy

Preferred Skills

• Experience with tag management systems
• Understanding of statistical concepts and A/B testing methodologies
• Familiarity with marketing automation platforms
• Digital marketing certifications (Google Analytics, Google Ads, Meta Blueprint)
• Knowledge of SQL, Python, or R for data manipulation and analysis

What We Offer

• Competitive salary and benefits package
• Professional development opportunities
• Collaborative work environment
• Opportunity to make a significant impact on business growth through data-driven insights

Pay Transparency Laws

The salary range or hourly pay range for the position

The salary range for this position is $119,500 to $163,875 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant’s geographic location.

The salary range reflected is based on a primary work location of Berkeley Heights, New Jersey. The actual salary may vary for applicants in a different geographic location.

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