Senior Manager - Digital Media

Hermès; New York (NY); On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Commission and bonus incentives

Medical, Dental, Vision

Paid time off

401(k) with company matching

Product discount

Job summary

A luxury fashion brand is seeking a Senior Manager – Digital Media to shape its digital communication strategy. This position involves managing digital campaigns across various platforms, ensuring alignment with brand objectives, and oversight of media optimization efforts. Candidates should have a strong background in digital media and analytics, demonstrating at least six years of relevant experience. The role offers competitive benefits and emphasizes creativity, strategic thinking, and collaboration within a dynamic team.

Qualifications

• Minimum of 6 years of experience in digital media or similar role.
• Experience in managing digital campaigns and media strategy.
• Strong analytical skills with the ability to interpret performance data.

Responsibilities

• Lead planning, execution, and optimization of digital media campaigns.
• Manage agency briefs and develop media plans with clear KPIs.
• Oversee live campaign monitoring to ensure KPI achievement.

Skills

Digital media experience

Data analysis

Strategic thinking

Creative problem-solving

Communication skills

Education

Bachelor's degree in relevant field

Tools

Meta Business Manager

Google Analytics

Microsoft Excel

Job description

The Team

The Communications department is responsible for strategic deployment of Press & Influencer Relations, Special Events and Advertising across all media channels to support the growth of awareness for Hermès in the US. Our mission is to share the rich story of Hermès, highlighting the value of creativity, commitment to quality and signature craftmanship model. We activate fully integrated 360° media strategies spanning Paid, Owned and Earned channels to support brand growth.

The Opportunity

As the Senior Manager – Digital Media, you will play a key role in shaping the Hermès digital communication strategy through thoughtful management of our paid media investment across digital platforms and channels. You will oversee the activation of digital campaigns—including, but not limited to, Digital Display, Social, Audio, OTT and CTV—to ensure they deliver against brand objectives and uphold the visual and strategic excellence of the House.

Working in close partnership with Communications leadership (EVP and Senior Director), you will contribute to media mix planning, budget allocation, and cross-channel strategy aligned with the communications calendar, métier priorities, and growth ambitions. You will also serve as a primary liaison and contact for your channels to global headquarters, vendors, partners, and the media agency of record – guiding media campaign development and ongoing optimization and utilizing post-campaign data analysis and learnings to inform future strategy.

About the Role

Digital Strategy & Execution

• Lead the planning, execution, and optimization of the Hermès digital media ecosystem (Digital, Social, OTT/CTV, Audio, etc.), ensuring campaigns reflect brand standards and guidelines, platform best practices, and local market priorities.
• Manage agency briefing cycles by campaign to develop media plans for individual campaigns, establishing clear KPIs across digital, social, audio, streaming, and emerging platforms.
• Contribute to channel-level budget allocation and flighting decisions to maximize efficiency, impact, audience management and ensure alignment with global and local strategy.
• Define and refine audience targeting strategies to strengthen brand awareness and drive brand consideration and support internal client segmentation frameworks.
• Lead digital activation workflows end-to-end, including UTM structuring, tagging, trafficking, and monitoring, to ensure full measurement capability and clear attribution across paid touchpoints.

Performance Management & Optimization

• Oversee live campaign monitoring and optimization, ensuring KPI achievement, impression delivery, and brand-safe placement.
• Review all pre-, mid-, and post-campaign reporting to validate performance, ensure compliance with brand guidelines, and identify insights and key takeaways.
• Provide strategic guidance to the media agency on optimization paths and test-and-learn opportunities using data-driven insights.
• Collaborate with Director of Digital Analytics, sharing insights between digital media channels and paid search to facilitate consistent messaging, identify trends and growth opportunities, and ensure unified funnel progression.

Team Leadership & Cross-Functional Operations

• Oversee the Digital Media Coordinator in campaign operations, reporting, and departmental administration.
• Partner with Paris-based advertising stakeholders to facilitate creative timelines and delivery, maintain brand standards, optimize tactics, and to share new ideas for future campaigns.
• Manage all digital budget tracking within the broader media investment framework, in partnership with the Senior Director of Advertising.
• Maintain visibility across client, user experience, and consumer journey touchpoints, and work with cross-functional teams across Retail Operations, Stores, and E-Commerce, to streamline and problem solve, when necessary.
• Cultivate trust-based relationships with external partners—including media agencies, platform partners, and vendors—to ensure strategic alignment, operational excellence, and prioritized support for brand initiatives.
• Collaborate with other communications department peers across Public Relations and Special Events, ensuring 360° campaign alignment and integrated storytelling for key brand moments.

Innovation & Market Intelligence

• Maintain deep knowledge of digital media trends, tools, and technologies to keep Hermès at the forefront of innovation.
• Evaluate new and emerging digital partners across Digital Display, Social, Audio, OTT/CTV, AR/VR, and/or other cutting-edge channels and tactics.
• Proactively identify future opportunities that enhance reach, relevance, and digital brand leadership and present to global headquarters.

Supervisory Responsibility

• YES

Budget Responsibility

• YES – partners on budget allocation and investment strategy and maintains advertising campaign budgets as well as cross media departmental budgets

Decision Making Responsibility

• YES – determines the most effective channels and partners for advertising, campaign optimizations and production decisions.

About You

• Minimum of 6 years of experience in similar role or function. Experience in Digital media in-house or agency strongly preferred
• Experience with Meta Business Manager, Google Analytics, Microsoft Excel, and/or similar performance dashboards
• Experience interpreting media performance results, ideally tied to awareness KPIs, measurement frameworks, and strategic contribution to annual planning
• High level of attention to detail, with and strategic mindset and the ability to execute with precision
• Solid understanding of budgeting and ability to exercise appropriate judgment
• Creative problem-solver with strong communication skills
• Existing network of contacts at leading media companies: Meta, Google, Hearst, Condé Nast, etc.
• Independent thinker with in-depth knowledge of the digital landscape, social media platforms and innovations in technology.
• Luxury brand experience is an advantage

The range for this position is $100,000.00 - 115,000.00 annually. Actual rates are determined on the job, location, and individual experience. We are looking for a candidate that has a combination of the above attributes and can perform the key functions of the role with or without reasonable accommodations.

Hermès Benefits Overview

• Commission and bonus incentives based on sales performance
• Medical, Dental, Vision
• Life Insurance and Disability
• Paid time off (annual vacation of 15 days, 11 company holidays, 3 floating holidays, 2 wellbeing days, and sick & safe time)
• Paid Parental leave and transition time
• 401(k) and Roth Retirement plan with company matching and profit sharing
• Various voluntary benefits such as flexible spending accounts, fitness reimbursement, voluntary life insurance
• Product discount and EAP resources
• Access to Calm App, Health Advocate, Family Building Support and more!

Company Overview

Since 1837, Hermès has remained faithful to its artisan business model and humanist values. We place people at the heart of what we do and aspire to make a positive impact on the world. The freedom to create, the constant search for beautiful materials, the transmission of a savoir-faire of excellence and the aesthetic of functionality define the singularity of Hermès, a house dedicated to making highly-crafted, beautiful objects made to stand the test of time.

An independent, family-owned company, Hermès is dedicated to keeping production in France through its 42 workshops. The Hermès organization is also a truly global community with a network of 310 stores in 49 countries. Hermès employs more than 15,000 people worldwide with over 6,000 of the workforce being Hermès craftspeople engaged in making artisanal products, nurturing a 180+ year tradition of creativity and innovation.

At Hermès, our actions for sustainable development and corporate social responsibility are founded in values passed down by generations of humble artisans who have shaped the story of our house and the integrity of our objects. The roots of Hermès’ success and longevity lie in a sense of responsibility; a quest for authenticity and respect for time and preservation of natural resources. All at Hermès wish to leave a positive footprint on the world, a mission that’s at the heart of our commitment to progress. This narrative can be experienced in a series of shorts films “Footsteps Across the World” available on our website. Link here.

Our Commitment

Family is at the heart of Hermès. At Hermès of Paris, we are committed to being a Maison for All, a home where we make efforts to generate, support and advance the values of diversity, inclusion and family both within our own walls and in the wider world. At Hermès of Paris we look to create a diverse workforce of talented and unique individuals with different backgrounds, skillsets and worldviews that will enrich our Hermès of Paris family. We support our individual team members personal and professional success through a culture that values equality, individuality and fairness and through an environment where individuals can thrive and feel comfortable being their authentic selves. Beyond the walls of our Maison, we advance our DIF values through the work that we do in partnership with our community and non-profit partners.

At Hermès of Paris, we are proud to be an equal opportunity workplace. It is the policy of Hermès of Paris, Inc. that applicants for employment are recruited, selected and hired on the basis of individual merit and ability with respect to positions being filled and potential for promotion or transfer which may be expected to develop. Applicants are recruited, selected and hired without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law. In addition, personnel procedures and practices with regard to training, promotion, transfer, compensation, demotion, lay off or termination are to be administered with due regard to job performance, experience and qualifications, but without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law. Hermès of Paris, Inc. also provides reasonable accommodations to qualified individuals with disabilities, in accordance with applicable laws.

We collect personal information (PI) from you in connection with your application for employment with Hermes, including the following categories of PI: identifiers, personal records, commercial information, professional or employment information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at [e-mail]. Please do not submit resumes or applications to this email address.

Créateur, artisan et marchand d’objets de haute qualité, Hermès est, depuis 1837, une maison française, familiale et indépendante qui emploie près de 25 185 collaborateurs dans le monde. Animé par un esprit d’entreprendre continu et une exigence constante, Hermès cultive la liberté et l’autonomie de chacun grâce à un management responsable. L’entreprise perpétue la transmission de savoir-faire d’exception par un ancrage territorial fort dans le respect des hommes et de l’environnement. Seize métiers artisanaux irriguent la créativité de la maison dont les collections rayonnent dans près 300 magasins dans le monde.