Senior Manager, Digital Communications & Strategy

The-German-Marshall-Fund-of-the-United-State; Washington (District of Columbia); On-site; USD 120,000 - 170,000; Full time

Job summary

The German Marshall Fund of the United States (GMF) is seeking a Senior Manager, Digital Communications to lead GMF's digital presence across social media, web, newsletters, and emerging platforms.

The role focuses on increasing visibility of GMF's ideas, events, and initiatives, supervising the Social Media Coordinator, and partnering with leadership to align digital strategy with institutional priorities.

Qualifications

• Bachelor's degree or equivalent in communications, marketing, journalism, public affairs, international relations, public policy, or related fields.
• 7–10 years of experience in digital communications, social media strategy, digital marketing, journalism, public affairs, or related field.
• Demonstrated experience developing and executing multi‑channel digital communications strategies and campaigns.
• Experience managing staff, vendors, consultants, and cross‑functional projects.
• Strong understanding of social media platforms, audience development, digital analytics, website management, SEO, and content distribution strategies.
• Experience translating analytics and audience insights into strategic recommendations.
• Exceptional writing, editing, project management, and stakeholder engagement skills.
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and implement GMF's institution-wide digital communications strategy.
• Establish audience growth, engagement, and performance goals aligned with organizational priorities.
• Serve as the primary advisor to Communications leadership and program teams on digital communications strategy, audience engagement, and industry best practices.
• Consult on communications plans for major institutional initiatives, publications, partnerships, campaigns, and events.
• Evaluate emerging technologies, platforms, and AI-enabled tools to strengthen digital communications capabilities and organizational effectiveness.
• Lead digital planning and support for major organizational priorities and flagship initiatives.
• Oversee GMF's digital ecosystem, including social media channels, website, newsletters, and emerging digital platforms.
• Develop platform-specific strategies that strengthen GMF's thought leadership, visibility, and institutional impact.
• Lead executive visibility efforts and support audience engagement by senior leadership.
• Direct subscriber growth, audience development, and community engagement initiatives.
• Ensure a cohesive audience experience across digital channels.
• Establish and promote organization-wide standards and best practices for digital communications.
• Lead GMF's digital analytics and reporting function across social media, website, newsletter, and campaign performance.
• Develop executive, leadership, and board-level reporting that demonstrates audience engagement, reach, digital impact, and organizational influence.
• Establish KPIs, dashboards, and performance frameworks aligned with organizational objectives.
• Analyze audience behavior, content performance, and digital trends to inform communications strategy and resource allocation.
• Translate data into actionable recommendations that improve visibility, engagement, and organizational impact.
• Support organizational decision-making through data-driven insights and performance evaluation.
• Lead integrated digital campaigns in support of publications, research, events, fellowships, fundraising priorities, partnerships, and institutional initiatives.
• Partner with program teams to develop strategic promotion plans and maximize audience reach.
• Identify opportunities to elevate GMF's expertise, convening power, and thought leadership through digital storytelling and content promotion.
• Coordinate cross-channel communications efforts that strengthen GMF's brand and institutional reputation.
• Support high-profile organizational moments, major announcements, and strategic communications initiatives.
• Oversee governance and strategic management of GMF's digital properties, including GMFUS.org.
• Manage website development projects and relationships with external vendors and consultants.
• Establish and maintain digital publishing standards, workflows, and best practices.
• Guide long-term planning related to website enhancements, accessibility, user experience, and digital infrastructure.
• Ensure digital platforms effectively support organizational objectives and audience needs.
• Supervise the Social Media Coordinator position, including hiring, onboarding, goal setting, performance management, coaching, and professional development.
• Manage relationships with external vendors, consultants, contractors, and platform providers.
• Coordinate digital communications efforts across communications, programs, events, media relations, development, IT, and leadership teams.
• Oversee project priorities, workflows, and resource allocation across digital communications activities.
• Build digital communications capacity across the organization through collaboration, training, and guidance.

Skills

Digital communications

Social media strategy

Analytics

Project management

Leadership

Stakeholder engagement

Education

Bachelor's degree in Communications, Marketing, Journalism, Public Affairs, International Relations, Public Policy, or related fields.

Tools

Social media platforms

SEO

Web analytics

Content management systems

Excel

Job description

The German Marshall Fund of the United States (GMF) is seeking a Senior Manager, Digital Communications to lead GMF's digital presence across social media, web, newsletters, and emerging platforms.

The role focuses on increasing visibility of GMF's ideas, events, and initiatives, supervising the Social Media Coordinator, and partnering with leadership to align digital strategy with institutional priorities.