Senior Manager, Demand Marketing

Cloudflare, Inc.; Oregon; Hybrid; USD 132,000 - 186,000; Full time

Benefits offered by this job

Equity plan

Health insurance

401(k) retirement plan

Paid time off

Job summary

Cloudflare, Inc. is seeking a Demand & Field Marketing Leader for its US Major Accounts. You will design and drive high-impact pipeline programs, align with sales leadership, and own end-to-end field events and ABM initiatives to accelerate growth across Global 2000 accounts.

You will lead omnichannel digital programs, partner with sales and BDR teams, and manage budgets while delivering measurable ROI for regional and national campaigns.

Qualifications

• 10+ years in enterprise B2B field marketing for a large technology organization.
• Experience driving pipeline and quantifiable results with Global 2000 / Fortune 1000 accounts.
• Strong expertise in omnichannel digital strategy and ABM initiatives.
• BA/BS degree in Marketing, Business, Communications, Engineering, or related field.

Responsibilities

• Develop multi-channel marketing plans aligned with US Major Accounts sales targets, and manage budget and reporting.
• Collaborate with enterprise sales leaders, account executives, and BDR leadership to establish shared SLAs and joint pipeline reviews.
• Lead full-funnel digital demand generation (LinkedIn, programmatic, webinars) and ABM strategies for Majors.
• Plan VIP field events and executive experiences with budget, vendor management, and execution.
• Coordinate with Partner Marketing for co-marketing initiatives and strategic partner plans.

Skills

Enterprise B2B marketing

Demand generation

ABM

Omnichannel marketing

Education

BA/BS in Marketing, Business, Engineering, or related field

Tools

Salesforce

ABM platforms (6sense, Demandbase)

Analytics tools

Job description

About UsAt Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company. At Cloudflare, we're not looking for people who wait for a polished roadmap; we're looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you're the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you'll fit right in.

Available Locations: Remote, US

About the Role

Cloudflare's Americas Marketing Team is searching for Demand & Field Marketing Leader to partner directly with our US Major Accounts segment. Aligning with sales leadership, sales operations, partner marketing and GTM counterparts you will design and drive high-impact pipeline generation programs, events and account focused marketing leading to pipeline creation and closed-won bookings across Global 2000 accounts. In this role, you will lead Majors Demand Marketing utilizing historical performance, data analytics, and intent intelligence to inform quarterly strategies and drive growth. You will hold end-to-end responsibility for developing and coordinating a comprehensive, omnichannel marketing approach for US Major Accounts. Your scope will encompass hosted field events, Account-Based Marketing (ABM), VIP and executive C-level events while providing strategic inputs for full-funnel digital programs (paid search/social, webinars, web strategy).

Key Responsibilities

• Strategic Planning & Execution: Develop and execute multi-channel marketing plans that align directly with US Major Accounts sales and pipeline targets, holding ownership of budget management, execution, and reporting.
• Sales & BDR Partnership: Partner closely with enterprise sales leaders, account executives, and Business Development Rep (BDR) leadership to establish shared SLAs, conduct joint pipeline reviews, and enable sellers with high-converting account engagement programs.
• Full-Funnel Digital Demand Generation: Direct enterprise-focused digital marketing strategy working with our Digital Marketing team—ie. LinkedIn advertising, programmatic display, executive webinar series—to capture, engage, and nurture high-intent enterprise accounts.
• ABM: 1:1 ABM strategies opportunistically for our strategic accounts segment within Majors.
• VIP Field Events & Executive Experiences: lead the strategy, budget, vendor management, and execution for high-touch field programs, including C-suite dinners, regional roundtables.
• Partner & Ecosystem Marketing: Coordinate with the Partner Marketing team to align efforts as required for co-marketing initiatives, and alignment for strategic partner marketing plans.

Qualifications & Requirements

• Minimum 10 years in enterprise B2B field marketing, demand generation, or account-based marketing in a $1B+ technology organization (cybersecurity, cloud, or networking preferred); minimum 5 years field marketing experience.
• Location Requirement: Remote - NYC, Atlanta, Austin, SF/Bay Area recommended
• Proven track record supporting sales teams focused on Global 2000 / Fortune 1000 enterprise accounts and driving quantifiable pipeline and conversion.
• Omnichannel Digital & Campaign Expertise: Experience across full-funnel digital strategy, paid & earned media.
• Tech Stack & ABM Proficiency: Advanced skills with enterprise CRM (Salesforce), analytics platforms, and ABM/intent intelligence platforms (6sense, Demandbase).
• Thorough knowledge and understanding of enterprise lead-management processes, revenue attribution models, and marketing SLAs.
• Demonstrated ability to manage budget with strong financial accountability and ROI optimization.
• Strong cross-functional collaboration skills with the ability to build relationships and operate effectively across organizational boundaries.
• BA/BS degree in Marketing, Business, Communications, Engineering, or a related field.

Compensation

• For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $120,000 - $169,000.
• For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $132,000 - $186,000.
• For Bay Area based hires: Estimated annual salary of $138,000 - $195,000.

Application Deadline: ~January 2027

Equity

This role is eligible to participate in Cloudflare's equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

• Project Galileo : Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost.
• Athenian Project : In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
• 1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you'd like to be a part of? We'd love to hear from you!

Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at or via mail at 101 Townsend St. San Francisco, CA 94107.