Senior Manager, Demand Generation, Digital & Performance Marketing

Xapply; Northern (KY); On-site; USD 120,000 - 180,000; Full time

Job summary

Xapply is seeking a Senior Manager of Demand Generation, Digital & Performance Marketing in the United States. This hands-on, strategic marketing leadership role focuses on accelerating digital acquisition, engagement, and pipeline growth across paid, organic, search, web, and video channels.

You will own performance marketing, balance execution with leadership of agencies and partners, and work closely with Sales, Product Marketing, Product, Design, Engineering, and Growth teams in a

Responsibilities

• Lead demand generation across paid, organic, search, web, video and emerging channels.
• Own performance marketing, conversion optimization, and analytics to accelerate pipeline growth.
• Collaborate with Sales, Product Marketing, Product, Design, Engineering, and Growth teams; manage agencies and partners.

Job description

Description:

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Demand Generation, Digital & Performance Marketing based in United States.

This is a hands-on, strategic marketing leadership role focused on accelerating digital acquisition, engagement, and pipeline growth.
You will own performance marketing across paid, organic, search, web, video, and emerging AI-powered discovery channels.
The role combines demand generation, conversion optimization, digital experience, creative execution, and performance analytics.
You will help shape the journey from audience discovery through website engagement and into meaningful product experiences.
As a player-coach, you will balance direct execution with leadership of agencies, freelancers, and specialist partners.
You will work closely with Sales, Product Marketing, Product, Design, Engineering, and Growth teams in a fast-moving B2B technology environment.
This opportunity is ideal for an analytical, entrepreneurial marketer who enjoys building, testing, optimizing, and scaling modern digital growth programs.