Senior Manager, Creator & Influencer Marketing (SMB)

Autodesk; San Francisco (CA); On-site; USD 103,000 - 184,000; Full time

Job summary

Autodesk Flow Studio seeks a Senior Manager to build and scale its creator ecosystem, recruit creators across AI, filmmaking, gaming, and digital arts, and drive campaigns from strategy to activation. This role partners with Social, Growth, Creative, Product Marketing, and Partnerships to maximize awareness and product adoption.

The candidate will manage partnerships, define KPIs, and optimize performance while growing ambassador programs and a vibrant creator community.

Qualifications

• 5+ years in creator marketing, influencer marketing, social marketing, or digital partnerships.
• Experience managing creator relationships at scale.
• Strong understanding of TikTok, YouTube, Instagram, Discord, and emerging creator platforms.
• Experience negotiating creator partnerships and managing campaign budgets.
• Excellent storytelling and communication skills.
• Highly analytical with experience measuring ROI.
• Passion for AI creativity, filmmaking, gaming, animation, or digital creation.

Responsibilities

• Build and execute Flow Studio's creator and influencer strategy.
• Identify emerging creators across AI, filmmaking, animation, gaming, VFX, design, and digital arts.
• Recruit, negotiate, onboard, and manage creator partnerships.
• Build long-term ambassador relationships rather than one-off campaigns.
• Develop scalable creator programs, challenges, and ambassador initiatives.
• Partner with creators to produce authentic, high-performing content for TikTok, YouTube, Instagram, X, and emerging platforms.
• Ensure content showcases product capabilities while maintaining creator authenticity.
• Coordinate launch campaigns around new Flow Studio features.
• Develop repeatable content series that educate and inspire creators.
• Define KPIs for creator marketing including: Reach, Engagement, Video views, Product signups, MAU, Creator-generated assets.
• Analyze campaign performance and continuously optimize investments.
• Identify opportunities to turn viral moments into sustained growth.
• Grow an active ecosystem of Flow Studio creators.
• Foster relationships with top creators through events, Discord, livestreams, and exclusive previews.
• Create programs that reward creator success and encourage ongoing participation.
• Partner with Product Marketing on launches.
• Work with Creative to develop campaign concepts.
• Coordinate with Social on publishing strategy.
• Collaborate with Growth Marketing to optimize creator-driven acquisition.
• Share creator insights back with Product teams.

Skills

Creator marketing

Campaign budgeting

ROI measurement

Storytelling

Social platforms

Negotiation

Analytics

AI creativity

Digital creation

Job description

Position Overview

The Senior Manager, Creator & Influencer Marketing will build and scale Flow Studio's creator ecosystem. This person will identify, recruit, and grow relationships with creators who inspire the next generation of filmmakers, designers, artists, gamers, and storytellers. They will own creator campaigns from strategy through execution, helping turn creators into advocates while generating content that drives awareness, engagement, and product adoption.

This role sits at the intersection of creator marketing, community, content strategy, and product marketing, working closely with social, growth, creative, product, and partnerships teams.

Job Requisition ID #

26WD99814

Responsibilities

• Build and execute Flow Studio's creator and influencer strategy
• Identify emerging creators across AI, filmmaking, animation, gaming, VFX, design, and digital arts
• Recruit, negotiate, onboard, and manage creator partnerships
• Build long-term ambassador relationships rather than one-off campaigns
• Develop scalable creator programs, challenges, and ambassador initiatives
• Partner with creators to produce authentic, high-performing content for TikTok, YouTube, Instagram, X, and emerging platforms
• Ensure content showcases product capabilities while maintaining creator authenticity
• Coordinate launch campaigns around new Flow Studio features
• Develop repeatable content series that educate and inspire creators
• Define KPIs for creator marketing including:
• Reach
• Engagement
• Video views
• Product signups
• Monthly Active Users
• Creator-generated assets
• Analyze campaign performance and continuously optimize investments
• Identify opportunities to turn viral moments into sustained growth
• Grow an active ecosystem of Flow Studio creators
• Foster relationships with top creators through events, Discord, livestreams, and exclusive previews
• Create programs that reward creator success and encourage ongoing participation
• Partner with Product Marketing on launches
• Work with Creative to develop campaign concepts
• Coordinate with Social on publishing strategy
• Collaborate with Growth Marketing to optimize creator-driven acquisition
• Share creator insights back with Product teams

Minimum Qualifications

• 5+ years in creator marketing, influencer marketing, social marketing, or digital partnerships
• Experience managing creator relationships at scale
• Strong understanding of TikTok, YouTube, Instagram, Discord, and emerging creator platforms
• Experience negotiating creator partnerships and managing campaign budgets
• Excellent storytelling and communication skills
• Highly analytical with experience measuring ROI
• Passion for AI creativity, filmmaking, gaming, animation, or digital creation

Preferred Experience

• Experience marketing AI products or creative software
• Existing network of creators within AI, VFX, gaming, design, or filmmaking
• Experience working with agencies and creator management firms
• Familiarity with attribution, affiliate programs, and creator analytics

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk - it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

• From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work.
• Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/.

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $103,000 and $183,920. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging

In-Person Onboarding and Identity Verification

This role may require in-person onboarding and/or in-person ID verification.