Senior Manager, Content & Digital Presence — Slack

Salesforce; Chicago (IL); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a Senior Manager, Content & Digital Presence to lead Slack's thought leadership content and editorial framework across blog, site, and campaigns.

You will partner with PMM, SEO, Design, Brand, and Demand Gen to deliver cohesive content that supports GTM moments while guiding AI-enabled workflows and ensuring tone and accuracy.

Qualifications

• 6+ years of content strategy, editorial, or thought leadership experience at a B2B SaaS company.
• A strong writer with a portfolio of content that moves markets, not just fills calendars.
• Editorial judgment: you know what Slack should and shouldn’t be saying, and you can defend it.
• Experience mapping content to GTM strategy and integrated marketing motions across web, campaigns, and social.
• Comfort working across SEO, design, and campaign teams without needing a translator.
• Comfort with AI tools as an accelerant, including knowing when to trust the output and when to override it.
• The ability to manage multiple workstreams and deadlines in a fast-moving launch environment.

Responsibilities

• Research, write, and develop thought leadership and digital content that reinforces Slack’s most critical narratives
• Manage the editorial calendar: prioritize topics, map content to GTM moments and Tier 1 launches, and keep output consistent across formats
• Hold narrative cohesion across digital touchpoints, including the blog, website, campaign content, and social
• Own editorial quality and content standards across Slack’s digital channels, including Slack.com and Salesforce.com/Slack
• Review copy before it goes live to keep it accurate, on tone, and on message
• Partner with PMM to turn approved product positioning into content that resonates with target audiences
• Work with SEO/AEO partners so content is built to be found and establishes Slack as an authoritative voice
• Bring an editorial lens to website decisions such as navigation and content priorities
• Build and manage AI-enabled workflows for research, drafting, content auditing, and performance tracking
• Track what’s working and use performance signals to sharpen content over time

Skills

Content strategy

Editorial

Storytelling

GTM integration

Cross-functional collaboration

AI tools usage

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Slack needs a content lead who can connect the dots: from what we say, to how it shows up across digital touchpoints (on the web, in campaigns, on social, and more), to whether it’s actually working. This role is that connective tissue. As Senior Manager, Content & Digital Presence, you’ll research, write, and develop Slack’s thought leadership content: the articles, reports, and narratives that shape how the market thinks about the future of work. You’ll also hold the editorial framework across our digital presence, ensuring narrative cohesion from the blog to the website to campaign content. You’ll report to the Director of Content Strategy and work closely with PMM, SEO, Design, Brand, and Demand Gen to fuel integrated marketing motions and ensure GTM moments land with the right content behind them. The best candidate is an exceptional storyteller who can translate complex strategic narratives into content that resonates across audiences, travels across formats and channels, and makes even the most complex launches feel clear and connected.

What You’ll Do

• Research, write, and develop thought leadership and digital content that reinforces Slack’s most critical narratives
• Manage the editorial calendar: prioritize topics, map content to GTM moments and Tier 1 launches, and keep output consistent across formats
• Hold narrative cohesion across digital touchpoints, including the blog, website, campaign content, and social
• Own editorial quality and content standards across Slack’s digital channels, including Slack.com and Salesforce.com/Slack
• Review copy before it goes live to keep it accurate, on tone, and on message
• Partner with PMM to turn approved product positioning into content that resonates with target audiences
• Work with SEO/AEO partners so content is built to be found and establishes Slack as an authoritative voice
• Bring an editorial lens to website decisions such as navigation and content priorities
• Build and manage AI-enabled workflows for research, drafting, content auditing, and performance tracking
• Track what’s working and use performance signals to sharpen content over time

What You Bring

• 6+ years of content strategy, editorial, or thought leadership experience at a B2B SaaS company
• A strong writer with a portfolio of content that moves markets, not just fills calendars
• Editorial judgment: you know what Slack should and shouldn’t be saying, and you can defend it
• Experience mapping content to GTM strategy and integrated marketing motions across web, campaigns, and social
• Comfort working across SEO, design, and campaign teams without needing a translator
• Comfort with AI tools as an accelerant, including knowing when to trust the output and when to override it
• The ability to manage multiple workstreams and deadlines in a fast-moving launch environment

Preferred

• Preferred Experience with executive or ghostwritten content
• Familiarity with analytics and content performance tools
• Experience working with freelancers or agencies

Why This Role

This role sits where narrative, digital, and GTM meet. If you’re a writer and editor who wants to shape how Slack sounds everywhere it shows up, this is it. Unleash Your Potential.

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including:

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• an employee stock purchasing program

The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.