Senior Manager, Consumer PR

BODEN Agency; Miami (FL); Hybrid; USD 110,000 - 140,000; Full time

Job summary

BODEN Agency is seeking a Senior Manager to lead sizable client relationships and drive award-winning earned media strategies in the food, beverage, and culture space.

You will mentor teams, manage budgets, and contribute to growth while ensuring strategic counsel and exceptional client satisfaction across multidisciplinary programs in a dynamic agency setting.

Qualifications

• 7+ years of work experience in a public relations/communications agency.
• Proven ability to develop highly successful earned media strategies.
• Deep understanding of the Hispanic audience and corresponding media landscape.
• Strong media relations expertise and organizational, people, and project management skills.

Responsibilities

• Oversee the development of earned media and influencer plans across client programs.
• Provide strategic counsel to the team and ensure campaigns meet deadlines and budgets.
• Manage day-to-day client projects and maintain client satisfaction on all initiatives.
• Lead end-to-end campaigns from strategy through execution and post-campaign recap.
• Develop earned media plans backed by insights, timelines, and budgets.
• Contribute to new business processes and assist in proposals and budgets.
• Identify organic new business opportunities from existing clients.
• Mentor and supervise junior staff to ensure quality and consistency.

Skills

Media relations

Project management

Team leadership

Strategic counsel

Education

Bachelor’s degree in PR/Communications

Job description

Due to the exciting growth of our business, BODEN, an award-winning, independent, communications powerhouse, is looking for a Senior Manager to join our team.

Senior Managers lead sizable client relationships and successful communications strategies, delivering exceptional results and strategic counsel. In addition to account management, senior managers are pivotal to the organization, managing and mentoring team members, contributing to business growth, and ensuring financial excellence.

What We’re Looking For:

We are looking for a communications professional who understands the intersection of food, beverage, and culture, and how brands can authentically show up in consumers’ daily lives.

Key Qualities Include:

• Ideal candidates have experience working across consumer lifestyle, sports and entertainment brands
• Deep understanding of the evolving food & beverage landscape, including Hispanic consumer trends and culturally relevant storytelling
• Strong media relationships across lifestyle, sports, entertainment, and national press
• Passion for communicating to Hispanic audiences

Responsibilities

• Oversee the development of award-winning earned media and influencer plans while simultaneously working in an inter agency environment
• Ensure the success of client programming, including campaigns, activations, and partnerships, providing strategic counsel to the team
• Oversee day-to-day client projects to ensure deadline and budget adherence, setting client expectations for the team; is accountable for client satisfaction within all projects managed
• Spearhead campaigns from start to finish owning client strategy, project manage execution and end of campaign recaps focused on results
• Develop strategic earned media and influencer communication plans backed by insights, timelines, and budget estimates
• Support the strategic communications planning process and leads in presenting ideas to the client
• Review and edit media materials – pitches, bios, case studies, backgrounders, and media lists to ensure they are robust and detailed
• Identify potential issues and conflicts and steps in for problem-solving as needed
• Actively contribute to new business processes; assists in the preparation of new business proposals, RFPs, and budgets
• Identify organic new business opportunities from existing clients
• Assist in managing the client's budget, including fees and OOPs
• Demonstrate the ability to effectively manage projects to maintain profitability and revenue targets, managing the client’s budget, supporting the account lead with effective resource allocation, etc.
• Inspire, manage, evaluate, develop, and mentor employees
• Supervise junior staff to ensure quality and consistency of work
• Provide ongoing constructive feedback on performance, compliance, and ethical business conduct

Requirements

• 7+ years of work experience in a public relations/communications agency
• Experience developing highly successful earned media strategies
• Deep understanding of the Hispanic audience and corresponding media landscape
• Strong media relations expertise
• Strong organizational, people, and project management skills
• Bachelor’s degree in Public Relations, Communications, Marketing, Business, or a related field

Why BODEN

BODEN helps brands future-proof their businesses as strategic storytelling takes greater prominence, cultural lines blur, and authentic narratives that reflect a diverse Gen-Z are more relevant today than ever before. This approach has drawn the attention of some of the world's most iconic brands. We are proud to have been named a 7-times Agency of the Year and one of PRWeek's Best Places to Work, a testament to our unique, inclusive, and culturally rich environment that celebrates everyone’s diverse perspectives.