Senior Manager, Consumer & Market Insights

Fieldpiece Instruments, Inc.; Orange (CA); Hybrid; USD 153,000 - 185,000; Full time

Benefits offered by this job

Competitive base salary with annual‑up

Medical, dental, vision coverage

401(k) with company match

Paid time off & holidays

Career development & development plans

Flexible Spending Accounts (FSA) / HSA

Music program in US offices

Recognition programs & team events

Job summary

Fieldpiece Instruments, Inc. seeks an experienced Market Intelligence leader to own the research roadmap across multiple HVACR product categories. You will guide complex studies from business questions to actionable recommendations and manage external partners when needed.

With 12+ years in strategic research, you will design studies, analyze data, and present findings to executives, collaborating across Product, Engineering, Marketing and Sales to shape product decisions.

Qualifications

• Bachelor’s degree in Marketing, Market Research, Business, Economics, Psychology, Statistics, Data Analytics.
• 12+ years in market intelligence, market research, consumer/customer insights, or strategic research.
• Deep expertise in qualitative and quantitative research and selecting the right methodology.
• Experience combining primary research with product analytics, CRM, or Voice of Customer programs.
• Hands‑on in designing studies, conducting research, and presenting recommendations.

Responsibilities

• Own the research roadmap and schedule across multiple product categories.
• Lead complex market intelligence and strategic research from question to recommendation.
• Determine methodology in-house, outsourced, or hybrid.
• Design and conduct qualitative and quantitative research including surveys, interviews, segmentation, Kano, conjoint/MaxDiff, pricing, journey mapping.
• Synthesize data into actionable insights and executive-ready presentations.
• Identify and manage external research firms and contractors.
• Scope outsourced studies and ensure quality and useful deliverables.
• Mentor internal team and broaden research capabilities.
• Partner with Product, Engineering, Marketing, Sales, Strategy to influence decisions.

Skills

Market research

Qualitative research

Quantitative research

Research design

Data storytelling

Cross-functional collaboration

Mentoring

Vendor management

Education

Bachelor’s degree in Marketing/Market Research/Business/Economics/Psychology/Statistics/Data Analytics

Advanced degree preferred

Tools

Qualtrics

Sawtooth

Power BI

Job description

Bring Customer Insight into the Products We Build

At Fieldpiece, we build professional HVACR tools and instruments that technicians rely on every day. As we continue to grow, we’re investing in an even deeper understanding of our customers - what they need today, where their work is changing, and which opportunities should shape the products we develop next. A privately held, global company named one of the Best Places to Work in Southern California for four consecutive years, we hire talented people who want to make an impact while growing their careers.

You can be in our Orange, CA (Tustin in 2028) or Park City, UT (Heber City in 2027) office. This role follows a hybrid work schedule, with employees typically working onsite three days per week. Additional in-office days may be required from time to time for onboarding, training, team meetings, project collaboration, or other business needs. Travel is expected up to 30%.

What You’ll Do

• Own the research roadmap and schedule across multiple product categories.
• Lead complex market intelligence and strategic research from business question through recommendation.
• Determine the right methodology and execution approach - in-house, outsourced, or a combination.
• Design and conduct qualitative and quantitative research, including surveys, interviews, segmentation, KANO, conjoint/MaxDiff, pricing, customer journey, and job mapping.
• Analyze and synthesize data into actionable insights and executive-ready presentations.
• Identify, build relationships with, and manage external research firms, contractors, and specialized partners.
• Scope and oversee outsourced studies, ensuring quality, rigor, and useful deliverables.
• Mentor an internal team member and build broader research capabilities.
• Partner across Product, Engineering, Marketing, Sales, Strategy, and other teams to influence product and portfolio decisions.

Qualifications

What You Bring

• Bachelor's degree in Marketing, Market Research, Business, Economics, Psychology, Statistics, Data Analytics, or a related field; advanced degree preferred.
• 12+ years in market intelligence, market research, consumer/customer insights, or strategic research, including complex research programs for physical, technical products.
• Deep expertise in qualitative and quantitative research and selecting the right methodology for the business question.
• Experience combining primary research with product analytics, CRM, sales data, or Voice of Customer programs.
• Hands‑on experience designing studies, conducting research, analyzing data, and presenting recommendations.
• Experience with segmentation, KANO, conjoint/MaxDiff, pricing research, customer journey mapping, and job mapping.
• Strong experience identifying, selecting, and managing outside research firms and contractors, ideally with an established industry network.
• Ability to balance internal research with outsourced studies and specialized expertise.
• Strong analytical, PowerPoint, presentation, and data‑storytelling skills.
• Experience managing multiple research initiatives and mentoring or developing others.
• Advanced experience with segmentation, conjoint, MaxDiff, pricing research, willingness‑to‑pay, or market sizing.

Even Better If You Have

• Experience with Jobs to be Done (JTBD).
• Experience with Qualtrics or Sawtooth.

What Success Looks Like

You’ll help ensure we understand who our customers are, which problems matter most, how their needs are changing, and where the strongest opportunities exist. Most importantly, those insights will become part of product and portfolio decisions early - helping shape what we build rather than simply validating decisions after they've already been made.

Why You’ll Enjoy Working at Fieldpiece

• As a privately held company, we invest for the long term—in our people, our products, and our future. That means we can focus on innovation, continuous improvement, and building lasting careers rather than chasing short‑term results.
• Work alongside talented, collaborative teammates who are passionate about innovation and solving real world problems.
• Make a meaningful impact with a company where your ideas are heard, your expertise is valued, and your contributions help shape the future of our products and business.

Benefits & Perks

We believe great work starts with supporting our employees. That's why we offer a competitive total rewards package designed to promote your health, financial well‑being, work‑life balance, and professional growth.

• Competitive base salary with annual bonus opportunity
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match and immediate vesting
• Generous paid time off and paid holidays
• Hire to Retire philosophy - Individual Development Plans for everyone and a commitment to support career development
• Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Employee Assistance Program (EAP)
• Music program – music rooms in all US offices with onsite guitar, piano, and voice lessons in California (classes can be streamed for other offices)
• Recognition programs, launch parties and team building events to share successes

Our Culture

• Teamwork – We collaborate, support one another, and win as a team.
• Urgency – We move quickly, stay agile, and focus on what matters most.
• Respect – We value diverse perspectives and treat everyone with professionalism and integrity.
• Trust – We build strong relationships through accountability and transparency.
• Learning – We embrace curiosity, continuous improvement, and personal growth.
• No Ego – We leave titles and egos at the door, value the best ideas regardless of where they come from, and work together with humility, openness, and mutual respect.

The California base annual salary range for this role is currently $153,000 to $185,000 plus bonus. Pay scales are determined by role, level, location, and alignment with market data. Individual pay is determined through interviews and an assessment of several factors that that are unique to each candidate, including but not limited to, job‑related skills, relevant education and experience, certifications, abilities of the candidate and pay relative to other team members. We can share more information about our bonus program and benefits during the hiring process.

EOE AA M/F/Veteran/Disability