Senior Manager, Consumer Insights (Lume & Mando)

Mammoth Brands; New York (NY); Presencial; USD 147.500 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, and vision coverage

Equity in company

Flexible time off and working hours

Learning and development stipend

Paid parental leave

Team building events

Free products from brands

Descripción de la vacante

A modern CPG company in New York seeks a Senior Manager of Insights to lead consumer research for its Lume & Mando brands. The role requires 7+ years of consumer insights experience, with expertise in market research. Responsibilities include understanding consumer segments, building insights for brand strategies, and managing research projects. The company offers a flexible working model, competitive salary, and comprehensive benefits including equity.

Formación

• 7+ years of experience in consumer insights.
• Prior experience in FMCG, beauty, personal care or lifestyle brands preferred.
• Strong experience using quantitative and qualitative research tools.

Responsabilidades

• Lead consumer learning for the brands Lume & Mando.
• Build learning roadmap to uncover insights and innovation opportunities.
• Execute and manage multiple primary market research projects.

Conocimientos

Consumer insights

Data storytelling

Market research

Communication

Project management

Analytical thinking

Educación

Bachelor's degree

Master's Degree/MBA

Descripción del empleo

Senior Manager, Consumer Insights (Lume & Mando)

New York, NY

About Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

About the Team

The Centralized Insights & Analytics team at Mammoth Brands works cross-functionally to understand our performance within the context of all that we do – our retail & digital tactics, the marketing investments we make, and how we ultimately serve our customers. The team is focused on providing objective reporting & guidance for the Harry’s, Flamingo, Lume, and Mando brands.

About the Role

We are seeking a creative and curious insights expert to lead consumer learning for the Lume & Mando brands and help keep us on the leading edge of the Women’s and Men’s odor control categories. As a Senior Manager of Insights, you will represent the voice of our consumers and be the expert on category consumers and the competitive market to inform decisions that unlock brand growth opportunities. This role will be based at our headquarters in New York. You will report into the Sr. Director of Insights.

What you will accomplish

• Be the expert in understanding our core consumer segments (attitudes, behaviors, values) and emerging trends likely to influence their future habits
• Influence our brand strategy and build a learning roadmap to uncover deep insights, consumer pain points and unmet needs that unlock meaningful innovation and strengthen brand equities to reinforce our competitive advantage
• Partner with our brand marketing, innovation, and retail/DTC teams to identify and optimize initiatives, products, and communications that delight key segments throughout their omni-channel journey
• Translate business questions into clear research objectives and scope projects to deliver actionable learning with positive business impact. Execute and manage multiple primary market research projects simultaneously and deliver high impact results on agreed to timelines
• Effectively synthesize and communicate insights from all work to the brand teams, cross-functional partners, and senior management by distilling results to essential learning and recommendations that enable rapid decisions
• Enhance insights processes and approaches to continuously strengthen the breadth and quality of our insights about our consumers and categories

Who you are

• Bachelor’s degree required, Master’s Degree/MBA is preferred.
• 7+ years of progressive experience in consumer insights, with a track record of executing high impact research studies of varying complexity
• Prior experience in FMCG, beauty, personal care or lifestyle brands is preferred
• Insights thought leader – You are the go to when it comes to knowing exactly how to get deep and actionable learning about the consumer, and constantly evaluate approaches that could yield stronger learning
• Curious, nearly to a fault – Your insatiable desire to get beyond surface level learning and uncover true insight is fueled by asking 2nd, 3rd and 4th order questions
• Crafty and creative – you look for creative solutions and aren’t afraid to get scrappy when appropriate. You are focused on delivering against learning objectives and timelines and build research approaches to suit.
• Self‑Sufficient – You are comfortable using DIY quantitative and qualitative research tools with strong experience in category, brand, advertising, innovation, and shopper insights
• Skilled data storyteller – You are comfortable weaving together disparate sources of information into a holistic story with strong recommendations based on market trends and consumer facts
• Unwaveringly objective – You represent the voice of the consumer in all situations, especially when learning is counter to initial hypotheses or expected outcomes
• You take great pride in your work, but don’t take yourself too seriously

Benefits and perks

• Medical, dental, and vision coverage
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $147,500 -$160,000 , but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer

Providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

Demographic Questions – US

Please take a moment to self-identify via this voluntary survey. Individual responses collected from this survey:

• Will not be accessible to anyone making hiring decisions with respect to this role
• Will have no bearing on your application or candidacy

This data will be used exclusively for analytics-based reporting related to our Diversity & Inclusion efforts. This data helps further Harry’s mission to bring together individuals from different backgrounds and perspectives as we strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. We hope that you will choose to answer.