Senior Manager, Category Marketing - CVS Media Exchange (CMX)

CVS Health; Woonsocket (RI); Hybrid; USD 83,000 - 199,000; Full time

Benefits offered by this job

Comprehensive benefits

Hybrid work model

Bonus eligibility

Job summary

CVS Health is seeking a Senior Manager of Category Marketing within CVS Media Exchange (CMX). You will lead growth strategies, connect supplier objectives with CVS priorities, and partner across Merchandising, Marketing, Analytics and Sales to evaluate category opportunities.

Reporting to the Director of Core and Category Marketing, you will shape go-to-market plans and create scalable programs that drive incremental revenue, while aligning advertiser investments with CVS objectives.

Qualifications

• 7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding.
• 3+ years cross-functional leadership experience.
• 2+ years of retail media or retail agency strategy experience.
• 2+ years of marketing experience including examples of testing and validating new opportunities.

Responsibilities

• Lead Strategic Category Partnerships Across the Enterprise and serve as primary CMX category lead for key internal stakeholders.
• Develop Category Growth Strategies that drive incremental revenue and strengthen supplier relationships.
• Shape Category Narratives and Thought Leadership to inform annual planning and sales engagements.
• Drive Cross-Functional Alignment and Organizational Influence across Merchandising, Marketing, Analytics and Sales.
• Accelerate Innovation and Build New Growth Opportunities with business cases and commercialization frameworks.

Skills

Marketing leadership

Cross-functional collaboration

Retail media strategy

Marketing experimentation

Education

Bachelor’s degree in Business/Marketing or related field

MBA preferred

Job description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

As a Senior Manager of Category Marketing within CVS Media Exchange (CMX), you'll lead the development and execution of category growth strategies that connect supplier objectives with CVS business priorities. Working cross-functionally across Merchandising, Marketing, Analytics and Sales, you'll identify consumer, category, and industry insights that shape scalable marketing opportunities, drive supplier investment, and deliver measurable value for both advertisers and CVS. Your work will influence how brands engage with CVS customers across key consumer moments, category initiatives, and enterprise priorities.

Reporting to the Director of Core and Category Marketing, you'll play a critical role in defining category strategy, informing go-to-market planning, and advancing CMX's position as a strategic growth partner for suppliers.

Responsibilities Include, But Not Limited To

• Lead Strategic Category Partnerships Across the Enterprise Serve as the primary CMX category lead for key internal stakeholders, fostering strong partnerships across Merchandising, Marketing, Loyalty, Personalization, Analytics, and other enterprise teams. Leverage a deep understanding of CVS business priorities, customer needs, and category dynamics to identify growth opportunities, influence decision‑making, and ensure alignment between advertiser investments and enterprise objectives.
• Develop Category Growth Strategies that Drive Mutual Value Partner closely with Sales, Partner Management, and cross-functional stakeholders to identify and advance strategic opportunities that support both supplier and CVS goals. Translate category, consumer, and market insights into integrated programs, tentpole strategies, and commercialization opportunities that drive incremental revenue, strengthen supplier relationships, and accelerate category growth.
• Shape Category Narratives and Thought Leadership Act as a category expert and advocate within CMX by developing compelling category stories, consumer insights, and strategic points of view that inform annual planning, sales engagements, and innovation roadmaps. Champion programs that position CMX as a strategic partner to suppliers while creating meaningful connections between brands and CVS customers during key consumer moments.
• Drive Cross-Functional Alignment and Organizational Influence Lead complex, cross-functional initiatives from concept through execution, bringing together diverse stakeholders to align on objectives, priorities, and success metrics. Establish best practices, facilitate knowledge sharing, and create scalable ways of working that enhance collaboration, improve efficiency, and elevate the advertiser and stakeholder experience across the organization.
• Accelerate Innovation and Build New Growth Opportunities Evaluate emerging business opportunities, category trends, and evolving market dynamics to identify areas for expansion and innovation within CMX. Develop business cases, strategic recommendations, and commercialization frameworks that support new products, operating models, and integrated solutions. Navigate cross-functional considerations including operational readiness, legal review, measurement strategy, and change management to bring new opportunities to market successfully.

Your continued knowledge of the digital and physical retail media marketplace coupled with talent in data-driven strategy will be valuable as you create sales stories and multi-supplier campaign initiatives that drive sales. Our CMX counterparts will rely on you to identify and understand category and brand business trends as you develop programs and collateral that are lucrative to our clients. We’re looking for people that are passionate about building a business and comfortable with remaining agile in a changing landscape.

Your expertise in retail media, consumer behavior, category dynamics, and the evolving omnichannel landscape will be instrumental in identifying growth opportunities for both suppliers and CVS Health. Leveraging data, insights, and industry trends, you'll develop compelling category narratives, commercialization strategies, and scalable programs that influence investment decisions and drive measurable business outcomes. As a trusted advisor to internal and external stakeholders, you'll help shape the future of CMX by translating market opportunities into innovative solutions that create value for advertisers, customers, and the enterprise. If you’re energized by building new capabilities, influencing strategy, and driving growth in a fast‑paced environment, CMX offers a unique opportunity to make a lasting impact as we continue to scale and evolve.

This role is hybrid. You must work in one of our Corporate Hubs 2 or more days a week: Woonsocket, RI, Wellesley, MA, New York, NY, or Chicago, IL.

Required Qualifications

• 7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding
• 3+ years cross-functional leadership experience
• 2+ years of retail media or retail agency strategy experience
• 2+ years of marketing experience including examples of testing and validating new opportunities

Preferred Qualifications

• 1+ years of brand or category management experience
• Comfort mining and utilizing data for strategy case creation and sales collateral
• Experience managing multiple stakeholders (e.g. marketing, merchandising, loyalty marketing, advertisers) and cross functional teams to achieve aggressive organizational goals
• Experience creating a business case by determining addressable attainable business opportunity and translating that into a recommended plan
• Can work within the realities and constraints of the organization, understanding when to work with an existing framework and when to push for change
• Experience with relevant marketing technology, with a heavy focus on digital and physical paid and owned channels
• Detail oriented marketer with a track record managing Marketing Media sales collateral, presentations, reports, case studies and project plans
• Self-motivated, high capacity person who can function and win in a demanding, performance-driven environment
• Excellent communication skills that can be articulated in forms across a diverse audience base
• Creative problem solver who can incorporate new insights into existing plans and act decisively and independently

Education

Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required

MBA preferred

Pay Range

The Typical Pay Range For This Role Is

$82,940.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great Benefits For Great People

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 10/16/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.