Senior Manager, Brand Marketing

KREWE; New York (NY); On-site; USD 126,000 - 154,000; Full time

Benefits offered by this job

Health plans

Vision and dental insurance

401(k) investment options

Paid parental leave

Educational allowance

Frame allowance

Paid holidays and PTO

Job summary

KREWE is seeking a senior Brand Marketing leader in New York to define and evolve the brand and marketing strategy. You will develop integrated plans across Retail, eCommerce, PR, Social, CRM, and Wholesale, partnering with Creative to shape narratives and go-to-market efforts.

You will drive cross-functional alignment, lead a growing Brand Marketing team, and raise the strategic rigor of campaigns to boost brand awareness, consumer demand, and revenue.

Qualifications

• 7+ years of experience in brand marketing, preferably within fashion, lifestyle, luxury, or consumer brands.
• Proven success developing integrated marketing strategies and campaigns that drive brand awareness, consumer demand, and business growth.
• Strong understanding of how brands build cultural relevance through storytelling, partnerships, PR, events, activations, and community.
• Experience translating business objectives into omnichannel marketing plans across Retail, eCommerce, CRM, Social, PR, and Wholesale.

Responsibilities

• Partner with the VP of Brand Marketing to define and evolve KREWE’s brand and marketing strategy.
• Develop integrated marketing plans that drive awareness, consideration, customer acquisition, and revenue.
• Identify opportunities to increase cultural relevance and expand the brand’s reach through partnerships, brand positioning, activations, and community-building efforts.
• Evaluate market trends, consumer insights, and competitive activity to inform strategy and decision-making.
• Champion new ideas that strengthen the brand and create meaningful consumer engagement.
• Own the development of campaign and product launch strategies across the marketing calendar.
• Define omnichannel marketing plans that align creative storytelling with business goals.
• Ensure campaigns are integrated across Retail, eCommerce, PR, Social, CRM, and Wholesale channels.
• Partner closely with Creative to shape campaign narratives, messaging frameworks, and go-to-market plans.
• Continuously raise the quality and strategic rigor of marketing plans across the organization.
• Serve as the central marketing partner to cross‑functional leaders across the business.
• Build and maintain the marketing calendar, ensuring alignment between product launches, campaigns, and channel priorities.
• Develop scalable workflows, planning tools, and operating rhythms that improve efficiency and accountability.
• Lead cross-functionall planning and execution, ensuring teams remain aligned and focused on the highest-impact opportunities.
• Manage and mentor members of the Brand Marketing team.
• Create clarity around priorities, ownership, and performance expectations.
• Foster a culture of collaboration, accountability, and strategic thinking.
• Elevate the team’s ability to deliver thoughtful, effective marketing that drives both brand and business results.
• Deep curiosity about culture, consumer behavior, and the evolving role of brands in people’s lives.

Skills

Brand marketing

Cross-functional leadership

Strategic thinking

Storytelling

Communication skills

Job description

Key Responsibilities:

• Partner with the VP of Brand Marketing to define and evolve KREWE’s brand and marketing strategy
• Develop integrated marketing plans that drive awareness, consideration, customer acquisition, and revenue
• Identify opportunities to increase cultural relevance and expand the brand’s reach through partnerships, brand positioning, activations, and community-building efforts
• Evaluate market trends, consumer insights, and competitive activity to inform strategy and decision-making
• Champion new ideas that strengthen the brand and create meaningful consumer engagement

Lead Brand Campaign Strategy & Execution

• Own the development of campaign and product launch strategies across the marketing calendar
• Define omnichannel marketing plans that align creative storytelling with business goals
• Ensure campaigns are integrated across Retail, eCommerce, PR, Social, CRM, and Wholesale channels
• Partner closely with Creative to shape campaign narratives, messaging frameworks, and go-to-market plans
• Continuously raise the quality and strategic rigor of marketing plans across the organization

Build Alignment & Operational Excellence

• Serve as the central marketing partner to cross‑functional leaders across the business
• Build and maintain the marketing calendar, ensuring alignment between product launches, campaigns, and channel priorities
• Develop scalable workflows, planning tools, and operating rhythms that improve efficiency and accountability
• Lead cross-functionall planning and execution, ensuring teams remain aligned and focused on the highest-impact opportunities

Lead & Develop the Team

• Manage and mentor members of the Brand Marketing team
• Create clarity around priorities, ownership, and performance expectations
• Foster a culture of collaboration, accountability, and strategic thinking
• Elevate the team’s ability to deliver thoughtful, effective marketing that drives both brand and business results

Requirements:

• 7+ years of experience in brand marketing, preferably within fashion, lifestyle, luxury, or consumer brands
• Proven success developing integrated marketing strategies and campaigns that drive brand awareness, consumer demand, and business growth
• Strong understanding of how brands build cultural relevance through storytelling, partnerships, PR, events, activations, and community
• Experience translating business objectives into compelling omnichannel marketing plans across Retail, eCommerce, CRM, Social, PR, and Wholesale
• Demonstrated ability to operate at both a strategic and executional level, moving seamlessly from vision and planning to implementation
• Strong cross-functional leadership skills with experience partnering closely with Creative, Digital, PR, Product, and Retail teams
• Exceptional communication, organizational, and stakeholder management skills
• Experience building scalable processes, operating rhythms, and marketing systems that enable teams to perform at a high level
• A collaborative leadership style with a passion for mentoring teams and elevating the quality of work around you
• Deep curiosity about culture, consumer behavior, and the evolving role of brands in people’s lives

Benefits and Perks:

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)

Why You’ll Love Working at KREWE

• You’ll play a key role in shaping a fast-growing brand with a distinct presence in the luxury eyewear space.
• You’ll build portfolio‑defining work across campaigns, identity, retail, digital, packaging, and experiential design.
• You’ll collaborate closely with a multidisciplinary creative team that values craft, originality, and elevated design.
• You’ll join a creative culture rooted in bold thinking and guided by the artistic DNA of New Orleans (often touted as “the most European city in America”).
• And you’ll grow alongside a brand committed to raising the bar at every touchpoint.

Salary (for New York only): Up to $140,000 annually based on experience and qualifications.

This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion:

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.