Senior Manager, Brand Marketing

KAYAK; Coral Gables (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Work from anywhere 20 days/yr

Mental health support (SpringHealth)

HeadSpace subscription

Company-wide week off

No meeting Fridays

Parental leave

Generous vacation

Development dollars

Leadership development

On-demand e-learnings

Travel discounts

Employee resource groups

Free lunch 2 days/wk

Job summary

KAYAK, part of Booking Holdings, is seeking a Senior Manager, Brand Marketing for the North America team. Based in Miami, you will shape how millions of travelers perceive KAYAK, leading integrated campaigns across paid, owned, and earned channels while collaborating with Creative, PR, Performance Marketing, Product, and external agencies.

You will adapt global brand messaging for the US, measure campaign impact, and drive timely activations with cross-functional teams.

Qualifications

• 5+ years of experience in brand marketing or integrated marketing.
• Experience developing multi-channel campaigns, from briefing to launch and measurement.
• Familiarity with media planning across traditional and digital channels.
• Strong written and verbal communication; ability to present to diverse audiences.
• Ability to translate performance data into actionable insights and recommendations.
• Collaborative cross-functional working style and relationship-building across teams.

Responsibilities

• Develop and execute integrated brand marketing campaigns across paid, owned, and earned channels in North America.
• Support creative briefing and coordination with in-house and agency partners.
• Assist with media planning across TV, OOH, digital video, and paid social.
• Adapt global brand platforms for US market and ensure consistency with brand position.
• Track campaign performance and translate metrics into insights and recommendations.
• Monitor cultural trends to identify timely opportunities for the brand.

Skills

Brand marketing

Integrated marketing

Campaign measurement

Communication skills

Data analysis

Collaboration

Project management

Curiosity about culture

Education

Marketing degree

Job description

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We're also transforming business travel with a new corporate travel solution, KAYAK for Business.
As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

Brand marketing at KAYAK is a strategic priority — and this role sits at the center of it. As a Senior Manager, Brand Marketing on our North America team, you'll help shape how millions of travelers discover, think about, and choose KAYAK, working alongside a collaborative team that is energized by bold ideas and committed to making the brand impossible to ignore.

Based in our Miami office and embedded within the broader Commercial/Marketing/Growth organization, you'll contribute to integrated campaigns across paid, owned, and earned channels — partnering closely with Creative, PR, Performance Marketing, Product, and external agency teams to bring campaigns to life and measure their impact.

In this role you will:

• Contribute to the development and execution of integrated brand marketing campaigns across paid, owned, and earned channels in the North American market.

• Support creative briefing processes, working closely with in-house creative teams and external agency partners to develop and refine campaign concepts.

• Assist with media planning and coordination across traditional and digital channels, including television, out-of-home, digital video, and social media.

• Help adapt global brand platforms and messaging for the US market, ensuring cultural relevance and consistency with overall brand positioning.

• Track and report on campaign performance, translating data and metrics into clear insights and actionable recommendations.

• Monitor cultural trends and current events to identify opportunities for the brand to participate in timely, relevant conversations across press and social channels.

• Collaborate with PR, Performance Marketing, Product, and Commercial teams to ensure alignment and consistency across consumer touchpoints.

• Support brand health measurement efforts, including coordinating with research partners and contributing to creative testing initiatives.

• Contribute to the management of brand partnerships, sponsorships, and influencer and creator programs — from planning through performance review.

• Manage project timelines and coordinate across teams and external partners to keep campaigns on track and on budget.

Please apply if you have:

• 5 or more years of experience in brand marketing, integrated marketing, or a closely related field — agency-side and brand-side experience are both welcome; equivalent experience, training, or transferable skills are also considered.

• A track record of contributing to the development and execution of multi-channel marketing campaigns, from briefing through launch and measurement.

• Familiarity with media planning across traditional and digital channels (e.g., television, out-of-home, digital video, paid social).

• Strong written and verbal communication skills, including the ability to present ideas clearly to a range of audiences.

• Comfort working with campaign performance data and translating metrics into clear, actionable insights.

• A collaborative working style and the ability to build productive relationships across internal teams and with external partners.

• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-moving environment.

• Genuine curiosity about culture, consumer behavior, and the travel industry.

• A degree in marketing, communications, advertising, or a related field — or equivalent professional experience.

The following are a plus, but not required:

• Experience with brand health measurement tools or creative testing platforms.

• Familiarity with social media management or content planning tools.

• Experience working with or managing creative agencies.

• Interest in or experience within the travel or technology industry.

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year

• Focus on mental health and well-being:

  • Company-paid therapy sessions through SpringHealth

  • Company-paid subscription to HeadSpace

  • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

  • No meeting Fridays

• Paid parental leave

• Generous paid vacation + time off for your birthday

• Paid volunteer time

• Focus on your career growth:

  • Development Dollars

  • Leadership development

  • Access to thousands of on-demand e-learnings

• Travel Discounts

• Employee Resource Groups

• Free lunch 2 days per week

Compensation

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Florida based role is $120,000 - $180,000 not inclusive of annual bonus and recurring RSU grants.
We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits.

Inclusion

At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That's why we're focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.
Need any adjustments for the interview, application or on the job? No problem – just give us a heads-up. We've got you.