Senior Manager, Brand Marketing

CB2; Chicago (IL); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Fridays remote

Chicago office on-site

Job summary

CB2 is seeking a Senior Manager, Brand Marketing to spearhead seasonal strategy and scale CB2 interior design services, Trade offerings, and DEI initiatives through high-impact collaborations and promotions from our Chicago office. The role combines on-site work with remote Fridays and partners across Marketing, Creative, and Ecommerce to drive growth and retention.

The candidate will manage content strategy, budgets, and events, and develop data-driven plans to expand audience reach and deepen

Qualifications

• 7+ years of marketing and/or retail experience.
• Experience brainstorming successful content strategies.
• Experience managing a marketing vehicle such as digital media, Ecommerce, or social media.
• Bachelor’s Degree or relevant work experience required.
• Experience leading cross-functional teams and campaigns.

Responsibilities

• Serve as Brand Manager and Content Strategist for CB2 annual, seasonal, and supplemental content planning for interior design services and CB2 Trade.
• Manage marketing content strategy and editorial planning to support interior design services and CB2 Trade.
• Lead cross functional teams across Marketing, Creative, Media and Ecommerce to ensure brand messaging across channels.
• Oversee promotional communications strategy with Planning and Merchandising to support CB2 Trade and design services.
• Lead content briefings and oversee creative development of marketing materials.

Skills

Brand marketing

Content strategy

Cross-functional collaboration

Data analysis

Communication skills

Project management

B2B/Trade marketing

Education

Bachelor's degree

Job description

The Senior Manager, Brand Marketing spearheads seasonal strategy to scale CB2 iInterior design, Trade services, and DEI initiatives through high-impact collaborations and promotions. This pivotal role drives growth and retention by crafting compelling content and managing seamless execution to capture new audiences and engage loyal customers.
This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays.
A day in the life of a Senior Manager, Brand Marketing...

• Serve as the Brand Manager and Content Strategist for CB2 annual, seasonal, and supplemental content planning specifically for CB2 interior design services and CB2 Trade
• Manage the marketing content strategy including the editorial planning calendar that informs channel marketing and cross channel asset development to support interior design services and CB2 Trade
• Manage marketing non-working (content and partnerships) budget to drive the CB2 business and track progress against those plans, prioritizing growth in design and Trade segments
• Lead the development of sound strategic communication plans based on clear understandings of the objectives
• Lead cross functional teams across Marketing, Creative, Media and Ecommerce to ensure our brand message is being communicated clearly and effectively across all channels to our consumers
• Oversee promotional communications strategy in strong partnership with Planning and Merchandising to lead cross functional teams to ensure messaging supports the CB2 Trade and design services business strategy
• Lead content briefings including developing the brief, inspiring great work and keeping the team on time and on budget. Oversee creative development of all marketing materials to support relevant marketing
• Spearhead the strategic development and execution of direct mail initiatives to expand the brand’s customer base and drive revenue growth
• Analyze data, both internal and external, to determine areas of improvement in order to grow market share
• Research competitive programs and marketing initiatives.
• Partner with the Ecommerce team to create online customer experiences that provide the best branded shopping experience
• Partner with merchants to ensure product assortment serves the needs of our customer, and to identify opportunities to promote specific product for our various segments
• Understand customer needs and trends for CB2 segments, with a focus on B2B and design clients, to develop long-term customer relationships
• Build strong relationships with branded vendors to drive collaborative marketing planning and execution for CB2 interior design and Trade services
• Manage all aspects of performance, development and recognition for a direct report to encourage professional growth
• Lead and maintain execution oversight for relevant virtual and in-person events pertaining to the CB2 Trade and design services
• Strategically plan and execute high-impact brand events to foster deeper customer engagement and accelerate revenue growth
  

What You’ll Bring To The Table...

• Possesses experience developing creative, breakthrough content strategies for interior design or service-oriented brands
• Ability to develop strong consumer lead strategies for interior design and B2B/Trade service offerings
• Demonstrate strong command of media and broader advertising research resources, capabilities and limitations
• Ability to internalize category product data and functionality
• Understand customer needs and trends for customer segments in order to develop long-term customer relationships
• Exceptional strategic and metrics-driven analytical skills at both the micro and macro levels
• Innovate new methods to attract Trade and design customers to the brand including emerging technology and B2B marketing techniques
• Strong presentation and written communication skills
• Ability to simplify and structure complex and ambiguous problems
• Collaborate and work effectively across functions. Influence and achieve consensus on goals and objectives
• Team oriented, collaborative, diplomatic, and flexible
• Ability to present complicated material in a concise and effective way
• Ability to be agile and manage multiple projects simultaneously and changing priorities
  

We’d love to hear from you if you have...

• 7+ years previous marketing and/or retail experience
• Bachelor’s Degree or relevant work experience required
• Experience brainstorming successful content strategies
• Experience managing a marketing vehicle such as digital media, Ecommerce, or social media