Senior Manager, Brand Management

Starwood Hotels; Miami (FL); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health coverage

Paid personal days

Career growth

SH University

Job summary

Starwood Hotels is seeking a Senior Manager, Brand Management to define, protect, and scale the brands across our luxury portfolio. You’ll partner with Brand Creative, Marketing, Digital, and Operations to deploy brand standards and develop scalable tools for openings and ongoing adoption.

The role requires 5+ years in brand management, exceptional writing, and the ability to influence senior leaders and cross-functional partners while traveling as needed.

Qualifications

• 5+ years of progressive experience in brand management or brand marketing, ideally in luxury or lifestyle hospitality.
• Exceptional writing and editing skills with sharp brand judgment and attention to detail.
• Track record of deploying brand standards, guidelines, and toolkits across multiple locations or markets.
• Experience supporting cross-functional programs, partnerships, or campaigns.
• Ability to work effectively across teams and influence key stakeholders.
• Strong presentation skills and comfort engaging senior leaders, owners, and property teams.

Responsibilities

• Develop brand strategy, voice, and messaging pillars for each brand in the portfolio.
• Own tone of voice guidelines and messaging frameworks by brand, audience, channel, and journey stage.
• Partner on brand refreshes and translate strategy into practical guidelines for teams.
• Monitor brand health using performance and guest feedback to inform strategy.
• Bring brand strategy to life across the end-to-end guest journey and audit communications across digital channels.
• Integrate sustainability and brand signatures into guest touchpoints in partnership with Ops and Sustainability.
• Deploy brand books and standards across properties and drive adoption and compliance.
• Build scalable brand tools: templates, toolkits, SOPs, collateral and training for consistent execution.
• Set guardrails for operating supplies and touchpoints with Ops, Design, and Procurement.
• Govern brand review, approvals, and workflows with Brand Creative.
• Provide brand input for new openings and branded residences; advise Marketing, Operations, Development, Sales, People, and properties.
• Prepare presentations for senior leadership, owners, and General Managers; manage agencies and timelines.

Skills

Brand management

Brand marketing

Cross-functional collaboration

Leadership

Writing

Education

Bachelor's degree in marketing or related field

Tools

Brand guidelines

Project management tools

DAM tools

AI brand tools

Job description

At Starwood Hotels, we’re home to some of the most dynamic brands in the world. Each has its own point of view, but all share one purpose to improve the planet, one hotel at a time. Together, we create distinctive experiences for our guests and meaningful opportunities for our people. Whatever your role, you’ll have room to contribute your perspective, grow your career, and help shape what comes next.

1 Hotels puts nature at the heart of every experience, creating spaces that restore, inspire, and come alive from day to night. Sustainability, wellness, and human connection work in harmony, guided by a purpose to do all the good we can and use hospitality as a platform for change.

Treehouse Hotels brings back the wonder of secret hideaways: cozy, curious, and just a little mischievous. Everyone is invited to gather, explore, and enjoy the kind of timeless good times that bring out the kid in all of us.

Baccarat Hotels carries forward a 260-year legacy and the spirit of l’art de vivre, the French art of celebrating life through beauty, ritual, and moments of delight.

Recognized by Newsweek as a 2026 Most Loved Workplace®, Starwood Hotels fosters a culture where creativity thrives, collaboration comes naturally, and people are valued for who they are and what they bring. Here, your perspective matters. We share ideas, learn from one another, and work together to make every brand and every experience better.

About the opportunity

The Senior Manager, Brand Management will help define, protect, and scale the brands across the Starwood Hotels portfolio. This role sits at the intersection of brand strategy, guest experience, creative governance, and property adoption, ensuring every touchpoint ladders back to a clear identity and consistent guest promise.

Reporting to the Director, Brand Management, the Senior Manager, Brand Management will act as a day-to-day brand guardian across a global portfolio of operating and pipeline hotels. As the portfolio grows, this role will be pivotal in deploying brand standards, building scalable brand tools, and supporting new openings.

This role will partner closely with Brand Creative, Marketing, Digital, Loyalty & CRM, Operations, Sustainability, People Operations, Development, and property leadership teams.

What You’ll Do:

Brand Strategy & Voice

• Steward positioning, narrative, and messaging pillars for each brand in the portfolio.
• Own tone of voice guidelines and messaging frameworks by brand, audience, channel, and journey stage.
• Partner on brand refreshes and evolution, translating strategy into guidelines teams can use.
• Monitor and manage brand health, using performance insights, guest feedback, and market trends to identify opportunities and inform brand strategy.

Guest Experience & Brand Programs

• Bring brand strategy to life across the end-to-end guest journey, from pre-arrival through on-property and post-stay.
• Audit guest communications and set copy standards across digital, CRM, app, and in-room channels.
• Integrate sustainability and brand signatures into guest touchpoints in partnership with Operations and Sustainability.

Brand Governance & Adoption

• Deploy brand books and standards across properties and drive adoption and compliance.
• Build scalable brand tools: templates, toolkits, SOPs, collateral, and training, to allow for consistent property execution.
• Set brand guardrails for operating supplies and physical touchpoints with Operations, Design, and Procurement.
• Govern brand review, approvals, and creative workflows in partnership with Brand Creative.

Openings & Cross-Functional Partnership

• Provide brand input and support for new openings and branded residences.
• Act as a trusted brand advisor to Marketing, Operations, Development, Sales, People, and property teams.
• Prepare presentations and recommendations for senior leadership, owners, and General Managers.
• Manage agencies and creative partners, including briefs, timelines, and budgets.

About You:

• Minimum 5 years of progressive experience in brand management or brand marketing, ideally in luxury or lifestyle hospitality.
• Exceptional writing and editing skills, with sharp brand judgment and attention to detail.
• Track record of deploying brand standards, guidelines, and toolkits across multiple locations or markets.
• Experience supporting cross-functional programs, partnerships, or campaigns.
• Ability to work effectively across teams and influence key stakeholders.
• Strong presentation skills and comfort engaging senior leaders, owners, and property teams.
• Ability to travel as needed.

Preferred Qualifications

• Degree in marketing, business, or a related field.
• Experience with multi-brand portfolios, brand refreshes, and hotel openings or conversions.
• Experience with loyalty, membership, or purpose-driven programs and sustainability storytelling.
• Working knowledge of design, project management, and digital asset management tools.
• Experience using AI tools to scale brand operations and content.

What we offer

Health and well-being: Eligible team members have access to medical, dental, and vision coverage, along with an Employee Assistance Program.

Paid personal days: Paid time to rest, recharge, and take care of what matters.

Career growth: As our portfolio grows, so do opportunities to build your career across our brands and hotels around the world.

SH University: Eligible team members can access professional development courses and certifications through our exclusive online learning platform.

Recognition with purpose: Celebrate great work, earn rewards, and pay it forward through our team member recognition program.

Benefits and eligibility may vary by role, employment status, and location.

Starwood Hotels is an Equal Opportunity Employer. We are committed to building a diverse workforce and an empowered, inclusive culture. We do not discriminate on the basis of any characteristic protected by applicable law. If you require a reasonable accommodation during the application or interview process, please contact People Operations.