Senior Manager, Brand Insights

Otsuka Pharmaceutical; Princeton (NJ); Hybrid; USD 150,000 - 224,000; Full time

Benefits offered by this job

Medical, dental, vision

Life insurance

Disability insurance

401(k) match

Tuition reimbursement

Student loan assistance

Paid holidays & leave

Flexible time off

Job summary

Otsuka Pharmaceutical Company seeks a Senior Manager, Brand Insights to design and manage market research for inline brands and early development assets. You will collaborate across marketing, sales, and leadership in a matrix environment from Princeton, NJ, with a hybrid work policy and ~20% travel.

You will oversee primary and secondary research, KPI dashboards, and annual brand planning, partnering with agencies and forecasting teams to drive strategic insights and business decisions.

Qualifications

• 7 years of pharmaceutical/biotech commercial experience with at least 1-2 years in a Data Analytics or Insights / Forecasting / Consulting position.
• Bachelor’s degree or Post‑graduate degree (Master’s/Ph.D.) in quantitative field highly desired (Public Health, Statistics, Management Science, Operations Research, Engineering, Accounting, Business, Marketing, Economics etc.).

Responsibilities

• Design, execute, and manage multiple market research engagements to support pipeline, prelaunch, and inline products.
• Commission and partner with MR agencies for primary and secondary research in the US and international markets.
• Lead cross-functional secondary analytics reports including leadership KPI dashboards for monitoring market and brand performance.
• Lead in-depth situation analyses and SWOT analyses to support annual brand planning.
• Lead strategic insights workshops to convert data into insights and KBQs for each brand.
• Manage contracted vendors and contribute to and lead development of important insights.

Skills

Strategic thinking

Analytical skills

Communication

Cross-functional collaboration

Leadership

Mentoring

Education

Bachelor’s or Master/Ph.D. in a quantitative field

Tools

IQVIA

Symphony Health

EMR data systems

Microsoft Office

Job description

Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: “Otsuka-people creating new products for better health worldwide.” Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.

As a Senior Manager, Brand Insights, you will play a critical role in advancing drug development by supporting the commercial insights needs for inline brands and early development assets. You will be part of a high performing team that provides actionable, innovative insights to address key business questions & opportunities. We ask that you have the skills to work independently with limited supervision, while working across a complex matrix environment that includes areas in marketing, sales, sales operations, senior leadership among others.

You will be responsible for the design, execution, and management of multiple market research engagements. Also, the Senior Manager will commission and partner with MR agencies for primary and secondary research in the US and international markets. You will be part of the Commercial Strategy & Insights organization and work directly with the brand team.

This position is based in Princeton, New Jersey. Otsuka maintains a hybrid work policy and travel is expected 20% of the time based on business needs.

Job Description:

• Be a strategic partner to the commercial teams to lead the design and delivery of high quality, applicable business insights by conducting market research projects to support pipeline, prelaunch, and inline products.
• Lead and conduct appropriate research and insights using innovative approaches to help shape the best insights.
• Partner cross-functionally on different strategic and analytical projects to help drive optimal business decisions.
• Lead the design and delivery of cross-functional secondary analytics reports including leadership KPI dashboards for monitoring market and brand performance.
• Lead in-depth situation analyses and SWOT (strengths, weaknesses, opportunities, and threats) of relevant disease areas to support the annual brand planning process.
• Lead strategic insights workshops to convert data from primary or secondary market research projects to insights and to uncover Key Business Questions (KBQs) for each brand.
• Manage the contracted vendor and contribute to and lead the development of important insights.
• Partner in annual forecasting cycle working with forecasting team by incorporating demand study or other market research findings
• Create and manage budgets for the brands.
• Manage and help mentor/develop direct report.
• Proactively take ownership of building internal relationships and learning the Otsuka culture.
• Comfortable working in a dynamic, independent, and fast-paced environment.
• Represent the Business Analysis team in multiple business meetings.
• Experience working with secondary market research data, including prescription data, patient-level data, sales data, and payer data.
• Have a record of accomplishment of working in high performing teams that deliver exceptional results.
• Have strong analytical, project management, fiscal management and decision‑making skills.
• Have a positive attitude and be adaptable to a dynamic type of environment without losing focus on business goals.
• Proven experience and expertise integrating primary and secondary data into synthesized information and insights.
• Experience working with third‑party data such as IQVIA, Symphony Health, other claims and EMR data systems.
• Exceptional oral and written communication skills and well versed in Microsoft Office applications.
• Ability to interface with Executive Leadership with confidence and subject matter expertise.

Minimum Qualifications:

• 7 years of pharmaceutical/biotech commercial experience with at least 1-2 years in a Data Analytics or Insights / Forecasting / Consulting position.
• Bachelor’s degree or Post‑graduate degree (Master’s/Ph.D.) in quantitative field highly desired (Public Health, Statistics, Management Science, Operations Research, Engineering, Accounting, Business, Marketing, Economics etc.).

Competencies

• Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
• Strategic Thinking & Problem Solving - Make decisions considering the long‑term impact to customers, patients, employees, and the business.
• Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
• Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
• Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
• Empowered Development - Play an active role in professional development as a business imperative.

Minimum $150,034.00 - Maximum $224,250.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.

Application Deadline

This will be posted for a minimum of 5 business days.

Company benefits:

Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short‑term and long‑term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request.

Disclaimer:

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.