Senior Manager, Booked Guest Ecommerce

CARNIVAL CRUISE LINES; Miami (FL); Hybride; USD 180 000 - 340 000; Plein temps

Avantages offerts par ce poste

Health benefits

Hybrid work model

Résumé du poste

Carnival Cruise Lines seeks a senior eCommerce leader to drive the booked guest digital commerce experience across web and omnichannel touchpoints. You will shape strategy, partner with Digital Product, Technology, and Marketing, and lead a high-performing team to maximize pre-cruise revenue and guest engagement.

The role requires extensive experience in digital commerce, analytics, and cross-functional leadership, with a hybrid work model in the South Florida area.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Master’s degree in Business, Marketing, or a related discipline preferred.
• 8–10+ years of progressive experience leading digital commerce, eCommerce, digital marketing, or omnichannel customer experience initiatives.
• 5+ years leading managers and high-performing cross-functional teams.

Responsabilités

• Develop and execute the booked guest eCommerce strategy to maximize guest engagement, conversion, and pre-cruise revenue.
• Own the booked guest marketing, merchandising, and promotional calendar, ensuring alignment across key teams.
• Lead the business roadmap for booked guest digital commerce capabilities and define the pre-cruise roadmap of enhancements.
• Build and lead a high-performing team with a data-driven, experimental approach.
• Lead the data-driven optimization of the booked guest eCommerce business through analytics and ROI measurement.
• Provide strategic leadership aligning initiatives with business objectives across marketing, product, technology, and operations.

Connaissances

eCommerce strategy

Cross-functional leadership

Data-driven decision making

A/B testing

Team leadership

Digital merchandising

Revenue optimization

Formation

Bachelor's degree

Master’s degree preferred

Outils

Hybris/Sitecore CMS

Google Analytics

Adobe Analytics

Optimizely

Description du poste

Essential Functions:

• Develop and execute the booked guest eCommerce strategy to maximize guest engagement, conversion, and pre-cruise revenue. Provide strategic leadership to the eCommerce Merchandising and Email teams while partnering with cross-functional stakeholders to prioritize initiatives, optimize digital experiences, and deliver measurable business results




• Own the booked guest marketing, merchandising, and promotional calendar, ensuring alignment across Marketing, Revenue Management, Operations, Creative, Contact Center, and other business partners. Establish integrated communication and merchandising strategies that deliver a consistent brand experience and support commercial objectives




• Lead the business roadmap for booked guest digital commerce capabilities by partnering with Digital Product, Technology, and IT leaders. Define business requirements, prioritize investments, and partner closely with technical teams to develop the pre-cruise roadmap of eCommerce enhancements, platform capabilities, and new features that drive revenue and improve the guest experience. Collaborate with Agile IT scrum teams to perform business analysis, prioritize eCommerce and technology platform enhancements, and develop feature roadmaps that support commercial objectives, drive revenue growth, and continuously enhance the guest experience




• Build and lead a high-performing team by fostering a culture of accountability, collaboration, innovation, and continuous improvement. Coach and develop talent while championing data-driven decision-making, experimentation, personalization, and optimization through customer insights, analytics, and A/B testing




• Build and lead a high-performing team by fostering a culture of accountability, collaboration, innovation, and continuous improvement. Coach and develop talent while championing data-driven decision-making, experimentation, personalization, and optimization through customer insights, analytics, and A/B testing




• Lead the data-driven optimization of the booked guest eCommerce business by leveraging web analytics, guest insights, commercial performance, and financial analysis to identify growth opportunities, optimize digital merchandising, maximize pre-cruise revenue, and own forecasting, KPI reporting, and ROI measurement. Translate business performance, guest behavior, and financial results into actionable recommendations and strategic insights that inform executive decision-making, guide investment priorities, and continuously enhance the digital guest experience




• Provide strategic leadership for the booked guest eCommerce function by aligning marketing, merchandising, communications, and technology initiatives with business objectives. Partner with executive leadership to establish priorities, manage resources, and drive digital innovation, operational excellence, and sustainable revenue growth




• Lead cross-functional collaboration with stakeholders across Shore Excursions, Spa, Beverage, Dining, Retail, Marketing, and other business units to prioritize revenue-driving initiatives, coordinate merchandising and promotional strategies, and optimize traffic, conversion, and guest engagement throughout the booked guest digital commerce journey.

Knowledge, Skills & Abilities:

• Scope: Leads the strategy, planning, optimization, and execution of Carnival Cruise Line's booked guest digital commerce experience, with responsibility for driving pre-cruise revenue, conversion, guest engagement, and digital merchandising across web and omnichannel experiences. Provides strategic leadership across Commercial, Revenue Management, Product, Technology, Marketing, Analytics, Creative, Guest Experience, and Shipboard Operations to align priorities, maximize revenue opportunities, and continuously improve the booked guest digital commerce experience. Leads and develops a team of eCommerce professionals while influencing cross-functional leaders to align priorities, maximize revenue opportunities, and deliver enterprise business objectives.




• Problem-solving: Operates in a complex, fast-paced environment requiring the ability to evaluate competing business priorities, analyze large volumes of performance and customer data, and develop actionable strategies that drive revenue growth and improve guest engagement. Identifies opportunities to optimize digital experiences, marketing effectiveness, and merchandising performance through data-driven decision making, testing methodologies, and continuous improvement initiatives. Resolves challenges that may involve multiple stakeholders, operational constraints, technical dependencies, and evolving business needs, exercising sound judgment and independent decision-making to balance short-term results with long-term business objectives.




• Impact: Accountable for driving measurable improvements in pre-cruise revenue, conversion, guest engagement, ancillary attachment rates, and overall digital commerce performance through strategic planning, optimization, merchandising, and marketing initiatives. Influences enterprise investment decisions by providing data-driven insights, commercial recommendations, and roadmap priorities that improve profitability, guest satisfaction, and long-term business growth.




• Leadership: Provides leadership, direction, coaching, and development for a team of eCommerce managers and professionals, fostering a culture of accountability, collaboration, innovation, and continuous improvement. Responsible for talent acquisition, onboarding, performance management, succession planning, employee engagement, and career development. Establishes priorities and allocates resources to ensure successful execution of departmental objectives while promoting alignment across teams. Serves as a trusted advisor to leadership and a key partner to stakeholders across the organization, influencing decisions and driving results through strong communication, collaboration, and strategic leadership.

Essential/Minimum qualifications:

• Bachelor's Degree in Marketing, Business, Computer Science, or a related field




• Master’s degree in Business, Marketing, or a related discipline preferred




• 8–10+ years of progressive experience leading digital commerce, eCommerce, digital marketing, or omnichannel customer experience initiatives




• 5+ years leading managers and high-performing cross-functional teams

Essential experience required:

• Experience partnering with Digital Product and Technology teams to define business requirements, prioritize product roadmaps, and deliver Agile solutions that drive measurable commercial outcomes




• Experience with E-commerce CMS systems (Hybris/Sitecore a plus), web analytics tools (Google Analytics, Adobe Analytics), and A/B Testing platforms (Optimizely)




• Experience developing and executing integrated digital marketing strategies, campaign planning, measurement frameworks, and performance optimization initiatives




• Experience leading digital commerce, lifecycle marketing, or performance marketing initiatives that drive measurable revenue growth and customer engagement




• Experience leading experimentation programs using A/B testing, customer insights, and data analytics to improve conversion, guest engagement, and commercial performance




• Experience developing personalization strategies, customer segmentation, and lifecycle optimization initiatives that improve conversion, guest engagement, and revenue performance




• Advanced proficiency with Microsoft Office (Excel, Word, PowerPoint, Outlook, and Teams) and other business applications required to effectively lead digital commerce initiatives




• Experience in the Cruise, Travel, Tourism and/or Hospitality industry




• Experience in Financial Services or Entertainment a plus




• Industry Knowledge: Extensive knowledge of digital commerce best practices, website optimization, merchandising, customer behavior, and emerging industry trends




• Leadership and Management Principles: Keen understanding of leadership styles, team dynamics, and management best practices




• Analytical and Problem-Solving: A strategic thinker with strong business judgment, excellent analytical, problem-solving, and decision-making skills




• Cross-Functional Collaboration: Extensive experience working with diverse teams across various departments to build consensus and achieve common goals. Strong influencing and negotiating skills to maximize opportunities for alignment with internal and external business partners




• Exceptional Communication: Superb verbal and written communication skills for engaging with stakeholders at all levels, articulating the impact of initiatives and explaining concepts to both technical and non-technical stakeholders




• Prioritization: Ability to identify, prioritize, and communicate the highest-impact initiatives that maximize business value and strategic outcomes




• Project Management: Ability to lead multiple large-scale, complex initiatives from strategy through implementation while effectively managing competing priorities in a fast-paced, evolving environment




• Compliance and Legal: Understanding of relevant laws, regulations, and compliance requirements




• Motivation: Inner drive to achieve goals, maintain a positive attitude, and inspire others




• Social Skills: Skilled in managing relationships, building networks, and navigating social complexities in the workplace




• Standard Position-related Skills: Exceptional critical thinking, innovative reasoning, organizational, time management, and adaptability skills to effectively manage changing priorities with a high level of quality

Travel

Less than 25% with shipboard travel likely

Work Conditions:

Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

Physical Demands

Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

This position is classified as “hybrid.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan.Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  
  
  
  • Cost-effective medical, dental and vision plans
  
  
  • Employee Assistance Program and other mental health resources
  
  
  • Additional programs include company paid term life insurance and disability coverage
  
  
  
  


• Financial Benefits:
  
  
  
  • 401(k) plan that includes a company match