Senior Manager, Annual Giving

Ownership Works; New York (NY); On-site; USD 125,000 - 135,000; Full time

Job summary

Ownership Works in New York seeks a strategic Senior Manager, Annual Giving to lead a growing, donor-centered program. You will build scalable fundraising efforts, acquire and nurture donors, and move mid-level gifts toward major giving with data-driven insights and cross-functional collaboration.

You will report to the Senior Director, Advancement, and manage an Associate while coordinating with Marketing, Programs, and leadership to strengthen the donor pipeline and help expand philanthropic

Responsibilities

• Develop annual giving strategy and integrated campaigns focused on donor acquisition, retention, renewal, and upgrades for donors at the $100–$24,999 level.
• Execute multichannel fundraising campaigns across email, social media, digital platforms, and other channels.
• Test audiences, messages, timing, channels, and calls to action to improve campaign performance.
• Develop donor segmentation strategies to improve retention, re-engagement of lapsed donors, and increases in giving.
• Establish, forecast, and report revenue and donor growth goals and movement into the major giving pipeline.
• Partner with Advancement team to increase giving through donor-advised funds, matching gifts, and other giving vehicles.
• Collaborate with Marketing & Communications and program colleagues to craft compelling fundraising emails, stewardship communications, and impact stories.
• Develop donor journeys from acquisition through renewal, upgrade, and transition to major giving.

Job description

Senior Manager, Annual Giving

Department: Advancement

Employment Type: Full Time

Location: New York

Compensation: $125,000 - $135,000 / year

Description

Ownership Works is seeking a strategic, collaborative, and highly organized Senior Manager, Annual Giving to build and scale a dynamic annual giving program at an exciting stage in the organization's growth.

Reporting to the Senior Director, Advancement, you will lead efforts to acquire, retain, and upgrade individual donors who give between $100 and $24,999 annually, building a sustainable base of support and strengthening the major-gift pipeline. The Senior Manager will manage an Associate on the Advancement team supporting annual giving and the team at large.

The program currently includes approximately 70 donors who have collectively contributed more than $300,000 since O.W.'s founding, with significant opportunity for growth across O.W.'s network of business leaders and supporters.

This is an exciting opportunity for a creative, data-driven fundraiser and strong communicator to shape a growing program and play a key role on O.W.'s seven-person Advancement team.

About the Position

What You’ll Achieve

In this role, you will:

• Build and scale a comprehensive annual giving program that increases donor acquisition, retention, renewal, and upgrades.
• Grow a reliable and increasingly diversified stream of individual giving revenue from donors contributing $100-$24,999 annually.
• Create thoughtful donor journeys that deepen engagement and move qualified donors into O.W.'s major giving pipeline.
• Develop and continuously improve multichannel fundraising campaigns using donor data and performance insights.
• Strengthen the systems, processes, and cross-functional coordination needed to support a growing annual giving program.

How You’ll Succeed

• Think strategically and build for the future. You see opportunities, develop practical strategies, and create stronger systems and approaches as the work grows.
• Drive results. You set clear goals, use data to understand performance, and adjust your approach to improve outcomes.
• Build strong relationships. You understand donor motivations, create thoughtful engagement opportunities, and earn trust with colleagues and external partners.
• Communicate with clarity and purpose. You translate complex ideas and impact into compelling, audience-specific messages.
• Manage work effectively. You bring strong judgment, organization, and attention to detail while managing multiple priorities and stakeholders.
• Lead and develop others. You provide clear direction, thoughtful feedback, and support that helps your direct report succeed and grow.
• Collaborate generously. You work effectively across teams, share information, and contribute to a high-performing and supportive team environment.
• Continuously improve. You look for ways to make the work stronger, more efficient, and more effective.

What You'll Gain

• Build something meaningful. Shape and scale an annual giving program at a pivotal stage in O.W.'s growth.
• Broaden your fundraising expertise. Gain experience across donor acquisition, stewardship, digital fundraising, analytics, and pipeline development.
• Work across the organization. Partner closely with senior leaders and colleagues across Advancement, Marketing & Communications, Networks & Partnerships, and Client Advisory Services.
• Grow as a people leader. Develop your management skills while supporting and developing a direct report.
• Make a visible impact. Play an important role in growing the sustainable philanthropic support that enables O.W. to advance its mission.

Key Responsibilities Annual Giving Strategy & Campaigns

• In partnership with the Sr. Director, develop and manage an annual giving strategy and integrated campaign calendar focused on donor acquisition, retention, renewal, and upgrades for donors at the $100-$24,999 level.
• Execute multichannel fundraising campaigns across email, social media, digital platforms, and other channels.
• Test audiences, messages, timing, channels, and calls to action to improve campaign performance.
• Develop donor segmentation strategies to improve retention, re-engage lapsed donors, and increase giving.
• Establish, forecast, and report on revenue and donor growth goals, including acquisition, retention, average gift, conversion, upgrades, and movement into the major giving pipeline.
• In partnership with the Advancement team members, develop strategies to increase giving through donor-advised funds, matching gifts, and other giving vehicles.

Donor Communications & Engagement

• Partner with Marketing & Communications and program colleagues to execute compelling fundraising emails, stewardship communications, social media content, and impact stories.
• Develop donor journeys from acquisition through renewal, upgrade, and transition to major giving.
• Partner with senior leadership and frontline fundraisers on donor engagement, solicitation, and stewardship strategies.
• Cultivate and steward annual and mid-level donors through personalized and broad‑based communications and engagement.
• Manage donor recognition and acknowledgments and contribute to the development of engagement opportunities, including briefings, events, and other stewardship activities.
• Manage fundraising website content and help optimize online donation pages and giving experiences.

Operations & Team Management

• Manage and develop an Associate supporting donor acknowledgments, Salesforce administration, and Advancement operations.
• Maintain accurate and timely donor records, engagement activity, and campaign reporting in Salesforce.
• Coordinate timelines, workflows, and deliverables across Advancement, Marketing & Communications, program teams, and organizational leadership.
• Support the Senior Director, Advancement on Fundraising Committee strategy, communications, and presentations.