Senior Manager, 1:Many Account-Based Marketing

Rubrik Job Board; Oregon; Hybrid; USD 154,000 - 257,000; Full time

Job summary

Rubrik is seeking a Senior Manager, 1:Many ABM to build and scale its scaled ABM engine across the Americas, EMEA, and APJ, blending data, AI, and demand generation. You will own programmatic ABM and contribute to the AI Center of Excellence.

You will design, test, and operationalize AI skills and workflows, translate signals into actionable guidance for field marketers and sellers, and partner with sales and marketing to drive pipeline and revenue.

Qualifications

• 8+ years of B2B marketing with 4+ years in ABM, demand generation, or integrated campaigns at a tech company.
• Proven ownership of scaled or 1:Many ABM programs with measurable pipeline impact.
• Hands-on fluency with ABM martech stack: 6sense or Demandbase, Salesforce, Tableau.
• Experience applying generative AI to marketing work, including prompts, agents, or AI-assisted analysis.
• Strong analytical instincts and ability to defend a number to leadership.
• Excellent written and verbal communication; able to explain complex signals to a seller in 90 seconds.
• Bias for action, comfort with ambiguity, enthusiasm for teaching others.

Responsibilities

• Own the 1:Many ABM strategy, execution, and performance across AMER, EMEA, APJ with regional field marketing.
• Build and maintain account tiering and coverage models for named accounts globally.
• Develop vertical programming, e.g., Financial Services, tailoring messaging and plays.
• Orchestrate multi-channel plays with paid media, email nurture, and events.
• Partner with Sales Development to define routing and SLAs; gather feedback on play quality.
• Own the program budget, forecast pipeline, and report on revenue influence.
• Build the AI Center of Excellence internationally with reusable AI skills and workflows.
• Translate raw account signals (6sense, Bombora, Salesforce, web, product) into actionable recommendations.
• Develop scalable ABM tactics for other teams.
• Establish quarterly account planning and monthly signal reviews with leadership.
• Define metrics to prove ABM and AI-assisted insight improve engagement and pipeline.

Skills

ABM strategy

Demand generation

Integrated campaigns

Analytics

Communication

Cross-functional collaboration

Mentoring/teaching others

Bias for action

Ambiguity tolerance

Tools

6sense

Demandbase

Salesforce

Tableau

Job description

Senior Manager, 1:Many Account-Based MarketingRubrik | Marketing — Demand Generation & ABM | Full-time

About Rubrik Rubrik is a cybersecurity company on a mission to secure the world's data. We pioneered Zero Trust Data Security to help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. As data grows across enterprise, cloud, and SaaS environments, Rubrik delivers automated protection, rapid recovery, and continuous data risk visibility to thousands of customers worldwide.

The Opportunity

We are hiring a Senior Manager, 1:Many ABM to build and scale Rubrik's scaled account-based marketing engine. This role owns the programmatic tier of our ABM strategy reaching hundreds of named accounts with the relevance of a 1:1 program and the efficiency of demand generation. This is also a builder role for our Marketing AI Center of Excellence (AI CoE). You will design, test, and operationalize the AI skills, agents, and workflows that turn account signals into action - then package them so that field marketers, sellers, and the broader marketing organization can run them without you in the room. If you are energized by the intersection of ABM strategy, data, and applied AI, this role was written for you.

What You’ll Do:

• Own the 1:Many ABM strategy, execution, and performance for Rubrik's 1:Many ABM programs across AMER, EMEA, and APJ, in partnership with regional field marketing.
• Build and maintain account tiering beyond segmentation, develop coverage models that map named accounts to the right play at the right intensity globally.
• Develop and run vertical programming within the 1:Many motion, with Financial Services (FSI) as a flagship vertical — tailoring messaging, content, and plays to industry-specific buying triggers and compliance/risk drivers.
• Work cross-functionally with marketing partners to orchestrate multi-channel plays — paid media, digital advertising, email nurture, web personalization, and events
• Partner with Sales Development and Sales to define account routing, follow-up SLAs, and closed-loop feedback on play quality.
• Own the program budget, forecast pipeline contribution, and report on influenced and sourced revenue.
• Build the AI Center of Excellence Internationally - Design, build, and maintain reusable AI skills and agentic workflows — account research briefs, next-best-action recommendations, intent summarization, campaign QA, competitive and persona insight generation.
• Translate raw account signal (6sense, Bombora, Salesforce, web, product) into actionable, plain-language recommendations the field can act on
• Develop scalable ABM tactics and plays for other ABMers and field marketers to ensure impact and pipeline.
• Create a repeatable operating rhythm with field marketing and sales leadership — quarterly account planning, monthly signal reviews, and in-quarter course correction.
• Instrument everything: define the metrics that prove scaled ABM and AI-assisted insight move engagement, pipeline, and win rate.

What We’re Looking For

• 8+ years in B2B marketing, with 4+ years in account-based marketing, demand generation, or integrated campaigns at a technology company. Enterprise or cybersecurity experience is a plus.
• Demonstrated ownership of scaled or 1:Many ABM programs with measurable pipeline impact
• Hands-on fluency with the modern ABM and martech stack: 6sense or Demandbase, Salesforce, and Tableau
• Practical, hands-on experience applying generative AI to marketing work — prompt design, agent or skill building, or AI-assisted analysis. You have shipped something, not just attended the demo.
• Strong analytical instincts. Comfortable working in data, building models, and defending a number in front of leadership.
• Excellent written and verbal communication. You can make a complex signal story land with a seller in ninety seconds.
• A bias for action, a high tolerance for ambiguity, and genuine enthusiasm for teaching others what you have figured out.

Nice to Have

• Experience standing up a center of excellence, enablement function, or internal community of practice.
• Familiarity with AI agent platforms and workflow tooling
• Experience researching, launching, and developing go-to-market strategy for vertical segments (e.g., FSI, healthcare, public sector).
• Experience marketing to security, infrastructure, or IT operations buyers.

Why This Role Matters

Scaled ABM is how Rubrik covers the market efficiently. AI is how we make that coverage smart. This role sits at the seam between the two — and the person in it will define how Rubrik's go-to-market teams work with AI for years to come.

The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

US (SF Bay Area, DC Metro, NYC, Seattle) Pay Range$171,400—$257,000 USD

US2 (all other US offices/remote) Pay Range$154,200—$231,400 USD

Join Us in Securing and Accelerating the World's AI Transformation

Rubrik (NYSE: RBRK) is the Security and AI Operations Company, delivering one platform built at the intersection of data, identity, and AI. The platform enables agentic cyber resilience and trusted AI operations for enterprises worldwide, built to recover before disruption strikes and stay a step ahead, so security is never the reason ambition stalls.

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Inclusion @ Rubrik

At Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the world's data. Our goal is to hire and promote the best talent, regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential.

Our inclusion strategy focuses on three core areas of our business and culture:

• Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here.
• Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. Your contributions help us innovate and break boundaries.
• Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik, contributing to safer and stronger communities.

Equal Opportunity Employer/Veterans/Disabled

Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other status protected by applicable law. Rubrik provides equal employment opportunities to employees and applicants in all terms and conditions of employment, including recruiting, hiring, promotion, compensation, training, leave, and termination. Rubrik provides reasonable accommodations to qualified applicants and employees with disabilities in accordance with applicable law. If you need an accommodation to participate in the application process or to perform your job, please contact . Accommodations may include changes to the application process, documents in an alternate format, a sign language interpreter, or specialized equipment.

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