Senior Machine Learning Engineer I - Ads Platform

Fetch; Northern (KY); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Fetch is seeking a Machine Learning Software Engineer to join its Ads Platform team. This role focuses on building ranking, relevance, and optimization models that drive ad selection and delivery at scale.

You will collaborate with product, data, and platform teams to develop feature pipelines, model training workflows, and low-latency serving infrastructure. The role emphasizes reliability, performance, and measurable improvements in advertiser performance and user engagement.

Qualifications

• 5+ years of software engineering experience with production ML or data-driven systems.
• Proficiency in Python for ML and data processing; working knowledge of Go.
• Experience with AWS and distributed systems; scalable training pipelines and online inference services.
• Practical experience applying LLMs to reduce development and data labeling effort.
• Strong engineering judgment with reliability and performance focus.
• Experience with AI-assisted development tools (e.g., Copilot, ChatGPT).

Responsibilities

• Design, build, and improve ML models for ad ranking, relevance, and optimization.
• Iterate on active learning strategies to improve ranking quality.
• Leverage LLMs to reduce development and annotation effort.
• Own ML experimentation, offline/online evaluation, and production inference.
• Collaborate with product, data, and platform teams to translate gaps into ML improvements.
• Maintain high standards for model performance, reliability, latency, and data quality.
• Use AI-assisted tools to accelerate development and debugging.

Skills

Python

Go

AWS

Distributed systems

LLMs

Model deployment

Active learning

AI tooling

Data labeling

Education

Bachelor's or Master's in CS/ML

Tools

GitHub Copilot

LangChain

Bedrock

Vector databases

Job description

About the Role

We are seeking a Machine Learning Software Engineer to join Fetch's Ads Platform team. This role sits at the intersection of applied machine learning, data engineering, and production systems, with a focus on building and improving ranking, relevance, and optimization models that drive ad selection and delivery at scale. You will partner closely with product, data, and platform teams to develop ML-driven decisioning systems, including feature pipelines, model training and evaluation workflows, and low-latency serving infrastructure. This is a high-impact opportunity to influence how ads are ranked and personalized across the Fetch experience, improving advertiser performance, user engagement, and overall marketplace efficiency.

Role Responsibilities:

• Design, build, and improve machine learning models that power ad ranking, relevance, and optimization across the Fetch platform.
• Implement and iterate on active learning strategies, including data sampling, error-driven retraining, and human-in-the-loop workflows to improve ranking quality.
• Leverage LLMs to reduce model development and annotation effort, including synthetic data generation, assisted labeling, weak supervision, and error analysis for ranking and relevance tasks.
• Own ML experimentation, offline and online evaluation, and production inference for assigned ad ranking components.
• Partner closely with product, data, and platform teams to translate advertiser and user experience gaps into measurable ML improvements.
• Maintain high standards for model performance, reliability, latency, and data quality in production ranking systems.
• Use AI-assisted tools to accelerate development, experimentation, debugging, and analysis while maintaining strong engineering judgment.
  • Designing features and validating ideas with ChatGPT & Claude sandboxes.
  • Leveraging AI for code generation and technical prototyping.
  • Using AI assistants for systems architecture diagramming and design validation.

Minimum Requirements:

• 5+ years of software engineering experience with a strong track record of building and maintaining production ML or data-driven systems.
• Strong proficiency in Python for machine learning and data processing, with working knowledge of Go, and hands-on experience deploying low-latency models into production ranking or decisioning systems.
• Experience with AWS and distributed systems, including building or operating scalable training pipelines and online inference services.
• Practical experience applying LLMs to reduce model development and data labeling effort, including assisted labeling, synthetic data generation, weak supervision, or model error analysis.
• Strong engineering judgment and systems mindset, with an emphasis on reliability, performance, and long-term maintainability of ranking or optimization systems.
• Experience using AI-assisted development tools (e.g., GitHub Copilot, ChatGPT, or similar) to accelerate iteration while maintaining high code quality.
• Ability to critically evaluate AI-generated outputs, debug complex issues, and validate correctness in production ML workflows.

Preferred Requirements:

• Bachelor's or Master's degree in Computer Science, Machine Learning, or a related field, or equivalent practical experience.
• Familiarity with modern AI tooling and frameworks such as AWS Bedrock, LangChain, vector databases, or similar orchestration technologies used in ML-powered decisioning systems.
• Experience building and operating machine learning workflows involving large language models (LLMs), including prompt-driven systems and model-assisted pipelines.
• Familiarity with orchestrating ML-driven decisions in high-throughput or low-latency environments, such as ranking, recommendation, or optimization systems.
• Experience with applied machine learning for relevance, ranking, or personalization problems (e.g., feature engineering, model evaluation, or feedback loops).
• Experience working in small, fast-moving, cross-functional teams, partnering closely with product, data, and platform stakeholders.