Senior Living Sales Director

Apploi; Ocean Springs (MS); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

Paid time off

401(k) with match

Daily meals

Tuition reimbursement

Disability insurance

Pet insurance

Advance pay

Advancement opportunities

Job summary

Truewood by Merrill Ocean Springs is seeking a Senior Living Sales Director (Community Relations Director) to lead community outreach, drive occupancy, and oversee the full sales cycle. The role collaborates with the GM, BOD, and marketing to deliver targeted campaigns and events that attract new residents.

The position requires strong sales leadership, a four-year degree, and 3+ years in sales/marketing, preferably in senior living. Competitive benefits and advancement opportunities are offered.

Qualifications

• Four-year degree preferred.
• Three-plus years sales and marketing experience, preferably in senior living or related field.
• Strong communication and relationship-building skills.

Responsibilities

• Achieves high occupancy through proactive outreach and tours.
• Maintains sales tracking in CRM and reports trends to GM and Director of Sales.
• Manages the full sales process from prospecting to deposit and move-in.
• Develops and implements sales/marketing plans and community outreach.
• Coordinates with Marketing for advertising, sponsorships, and events.
• Monitors competitive shops and communicates insights to leadership.

Skills

Sales leadership

Market analysis

Communication

Education

Four-year degree in Business, Business Administration, Marketing, Public Relations or Communications

Tools

CRM (Yardi)

Job description

Senior Living Sales Director (Community Relations Director)

Truewood by Merrill, Ocean Springs helps support residents within our beautiful community residents call home.

Family means everything to us. From the communities we create to the connections we make with residents, everything we do is rooted in our history as a fifth-generation family business.

We build on that family with the people we hire and the teams they form. As a family company, we can do things differently and for the past 30 years our long-term commitment to team members has been unsurpassed.

We offer our full-time employees:

• Highly competitive pay and comprehensive benefits (medical, dental, vision, flexible spending accounts, life insurance).

• Company-paid Employee Assistance Program (EAP)

• Paid time off - 7 holidays, and 11 vacation days.

• Free daily meal every shift.

• 401(k) with company match and immediate vesting!

• Tuition reimbursement for career growth.

• Company-paid short & long-term disability insurance.

• Pet insurance and team member discounts.

• Advance Pay benefit - access wages before payday.

• A stable, growing company with opportunities for advancement!

We offer our part-time employees:

• Free daily meal every shift.

• 401(k) with company match and immediate vesting!

• Company-paid Employee Assistance Program (EAP)

• Tuition reimbursement for career growth.

• Pet insurance and team member discounts.

• Advance Pay benefit - access wages before payday.

• A stable, growing company with opportunities for advancement!

Our Sales Director (Community Relations Director) is responsible for:

• Achieves and maintains a high occupancy percentage.

• Maintains the sales tracking system for the community and keeps the General Manager (GM) and Director of Sales informed of trends.

• Works closely with GM and Business Office Director (BOD) to ensure accurate reporting of community census via integrated CRM/accounting system (Yardi).

• Manages the entire sales process: building prospect base, immediately responding to prospect inquiries, generating tours, performing purposeful follow-up, and securing deposits for move-ins.

• Assists in transitioning the move-in process to the GM, Assisted Living Supervisor, Assisted Living

• Director, and other department heads upon receipt of deposit and agreed upon move-in date.

• Develops and implements innovative sales/marketing plans.

• Develops community outreach plans, including relationship development with professional referral sources, with the intent of generating viable leads for the community and creating a positive reputation in the community at large.

• Works with Director of Marketing to provide feedback regarding media advertising, community sponsorships, and other marketing opportunities.

• Coordinates with the Activities Director and Executive Chef to plan special events that benefit existing residents and attract potential residents to the community.

• Conducts competitive shops regularly (minimum of 2 written reports are submitted to Seattle office per year).

• The CRD should be readily aware of all direct competitors, their offerings, occupancy status, how they sell against us, current incentives being offered, and changes in offerings or management at all times and be able to communicate this information to the GM, Vice President of Operations, Director of Sales, Director of Marketing, and other partners on an ongoing and consistent basis.

• Makes promotional recommendations for community based on competitive shops.

• Positions Merrill Gardens in accordance with corporate vision and mission.

• Tracks and maintains marketing budget for community-responsible line items (Events, Outreach, Creative Lead Follow-Up charge codes).

• Acting General Manager if assigned.

If you are someone with:

• Four-year degree in Business, Business Administration, Marketing, Public Relations or Communications preferred.

• Three-plus years sales and marketing experience, preferably in a related field.

Physical Requirements:

This role requires regular use of a computer and may involve occasional lifting (up to 20 lbs), bending, or reaching. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Yes, You Can have a meaningful Career!

Our mission is to provide an inspiring environment for our residents, families, and team members where every life is defined by the possibilities.

Merrill Gardens is an Equal Opportunity Employer