Senior Living Growth Marketer — Lead Census & Outreach

Homestead Healthcare; Marshall (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid time off

Job summary

Bridgeway Park Battle Creek Senior Living Community is seeking a dynamic marketing leader to drive enrollment growth and brand awareness in the local market. The role partners with the Executive Director, Director of Sales, and clinical teams to develop impactful outreach, tours, and referral relationships.

Candidates should have strong sales leadership in senior living, exceptional communication skills, and willingness to travel locally up to 75% to networking events and community assessments.

Qualifications

• Ability to create and drive sales culture in a senior living community.
• Understanding of Senior Living services: Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation.

Responsibilities

• Develop and execute business development plans and referral relationships.
• Schedule and conduct tours; generate leads; manage CRM and follow-ups.
• Collaborate with Executive Director and Director of Sales to meet census goals.
• Travel locally to networking events, referral sources, and assessments (75%).

Skills

Sales leadership

Communication

Relationship-building

Self-starting

Goal-oriented

Tools

CRM system

Job description

Bridgeway Park Battle Creek Senior Living Community is seeking a dynamic marketing leader to drive enrollment growth and brand awareness in the local market. The role partners with the Executive Director, Director of Sales, and clinical teams to develop impactful outreach, tours, and referral relationships.

Candidates should have strong sales leadership in senior living, exceptional communication skills, and willingness to travel locally up to 75% to networking events and community assessments.