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Job summary
A senior living content agency is seeking a Senior Living Content Writer to create strategic, high-impact content across various platforms aimed at older adults and their families. The ideal candidate will have 3-5 years of content marketing experience, particularly in senior living or healthcare. Responsibilities include developing content strategies, writing for multiple formats, and conducting audience research. This role emphasizes creativity, clarity, and SEO proficiency.
Qualifications
3-5 years of content marketing experience in senior living or aging services.
Ability to write clearly for older adult audiences and their families.
Skilled in keyword research and understanding of user intent for senior living.
Responsibilities
Develop content strategies based on insights for senior living.
Write optimized content for various formats targeted at senior living audiences.
Conduct audience research to inform content and monitor performance.
Skills
Content marketing
SEO proficiency
Writing for older adults
Project organization
Education
Bachelor’s degree in Marketing, Communications, Journalism, or related field
Tools
WordPress
Google Analytics
SEMrush
Job description
A senior living content agency is seeking a Senior Living Content Writer to create strategic, high-impact content across various platforms aimed at older adults and their families. The ideal candidate will have 3-5 years of content marketing experience, particularly in senior living or healthcare. Responsibilities include developing content strategies, writing for multiple formats, and conducting audience research. This role emphasizes creativity, clarity, and SEO proficiency.