Senior Lifecycle Marketing Manager

gamma.app; San Francisco (CA); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Creative work environment

Flexible working arrangements

Job summary

A leading communication tool firm in San Francisco seeks a Senior Lifecycle Marketing Manager to enhance user engagement and optimize marketing campaigns. The role involves designing lifecycle marketing strategies, managing A/B tests, and working closely with product and marketing teams. Ideal candidates should have experience with customer.io, possess strong data analysis skills, and be adept at executing multi-channel campaigns. Join a quirky and innovative team committed to transforming modern communication through creative AI solutions.

Qualifications

• 5–8 years of marketing experience with 3+ years building email campaigns and automation flows.
• Deep knowledge of customer.io and managing lifecycle campaigns.
• Ability to design and analyze A/B tests.
• Global experience managing campaigns for international, multi‑market user bases.
• Data‑driven mindset with comfort using analytics tools, building dashboards, and letting data guide decisions.
• Experimental rigor with ability to design proper A/B tests, understand statistical significance, and move fast.
• Excellent writing skills with ability to craft compelling, on‑brand copy that drives action.

Responsibilities

• Design and execute lifecycle marketing campaigns across various channels.
• Optimize onboarding completion and drive user engagement.
• Partner with cross-functional teams to improve user experience.
• Increase user activation rates and improve conversion at key funnel stages.
• Adapt campaigns for international markets considering time zones and local behaviors.
• Partner with Marketing, Product, and Customer Experience to align campaigns with brand voice.

Skills

Email campaign management

A/B testing

Customer.io expertise

Data analysis

Global marketing experience

Excellent writing skills

Tools

customer.io

Analytics tools

Job description

We're building the creative layer for modern communication. Every month, over a billion people make presentations — but the tools they use to make them haven't evolved in decades. We're changing that, using AI to disrupt a massive market.

📈 Millions of people rely on Gamma to create, teach, and persuade, creating more than 1 million gammas every day.

💻 We see Gamma as the next great workplace tool, combining viral B2C love with a massive B2B opportunity. We believe AI can be a true creative partner: one that understands context, clarity, and taste.

💸 We’ve reached a $2.1B valuation, crossed $100M in annual recurring revenue, and have been profitable since 2023.

💙 We're an imaginative, passionate team who takes our work seriously, but not ourselves. Our culture is warm, a little quirky, and fueled by curiosity.

About the role

You'll own the user journey from first touch to power user, designing and optimizing email campaigns, in-product messaging, and cross‑channel experiences that activate new users, drive engagement, and turn casual users into Weekly Active Creators. This means building sophisticated automation flows in customer.io, running rigorous A/B tests, and creating campaigns that balance automation with authenticity while resonating across cultures and continents.

As Senior Lifecycle Marketing Manager, you'll optimize key conversion points including onboarding completion, first meaningful creation, and free‑to‑paid conversion. You'll develop re‑engagement campaigns for dormant users, create nurture sequences tailored to different personas, and adapt campaigns for international markets with diverse user needs. You'll partner with Marketing, Product, and Customer Experience to coordinate feature launches, incorporate user feedback, and improve the full experience.

Our team has a strong in‑office culture and works in person 4–5 days per week in San Francisco. We love working together to stay creative and connected, with flexibility to work from home when focus matters most.

What you’ll do

• Design and execute lifecycle marketing campaigns across email, in‑app, and push notifications, building sophisticated automation flows in customer.io
• Optimize key conversion points including onboarding completion, first meaningful creation, free‑to‑paid conversion, and Weekly Active Creator status
• Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy
• Increase user activation rates, improve conversion at critical funnel stages, and reduce time‑to‑value through optimized onboarding flows
• Adapt campaigns for international markets with diverse user needs, considering cultural nuances, time zones, and local behaviors
• Partner with Marketing, Product, and Customer Experience to align lifecycle campaigns with brand voice, coordinate feature launches, and incorporate user feedback

What you’ll bring

• 5–8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi‑channel lifecycle programs
• customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
• B2C and B2B chops with understanding of how to market to both individual consumers and business customers
• Global experience managing campaigns for international, multi‑market user bases
• Data‑driven mindset with comfort using analytics tools, building dashboards, and letting data guide decisions
• Experimental rigor with ability to design proper A/B tests, understand statistical significance, and move fast
• Excellent writing skills with ability to craft compelling, on‑brand copy that drives action
• (Nice to have) Experience with internationalization and localization programs
• (Nice to have) Familiarity with PLG (product‑led growth) strategies and metrics
• (Nice to have) SQL or data analysis skills
• (Nice to have) Already a Gamma user who understands the product deeply

Compensation range :

Final offer amounts are determined by multiple factors, including but not limited to experience and expertise in the requirements listed above.

If you’re interested in this role but you don’t meet every requirement, we encourage you to apply anyway! We’re always excited about meeting great people.

How we live Gamma's operating principles

Even with our lean team, our marketing is full‑stack, operating in every channel, surrounded by an ecosystem of partners that make us look like a team 10x our size.

Move with urgency

When there’s a timely opportunity, we’re on it. In less than a month, we pulled off our Gamma 3.0 launch that got millions of views on just day one.

You get energy from small teams doing big things.

You love when design, code, and storytelling overlap.

You default to action, even when the answer isn’t clear yet.

You value details, but know when to ship and move on.

You bring both the spreadsheets and the sparkle, equal parts workhorse and unicorn.

You believe AI should amplify creativity, not replace it.

You know kindness and intensity are not opposites.

You like working with people who care deeply: about their craft, their teammates, and the users on the other side of the screen.

💙 Who we are

Gamma is full of imaginative, passionate people who take their work seriously but not themselves. The culture is warm, a little quirky, and fueled by curiosity. It’s the kind of place where you’ll debate a pixel on Monday, laugh over someone’s keyboard setup on Tuesday, and ship something remarkable by Friday.

We care about craft, move with intention, and don’t mind getting a little scrappy. It’s fast, creative, and occasionally chaotic — but that’s what makes it interesting.

💬 Here’s a bit about what it’s like to work here, from people on the inside:

"quirky, inspiring, fun, a little wild in the best way"

"You can have an idea and just run with it."

"Everyone’s talented and humble — the mix keeps you sharp."

"We ship cool stuff, learn a ton, and laugh a lot doing it."

Meet the team

We’re a team of dreamers and doers building in beautiful San Francisco 🌉

We’re kabbadi enthusiasts, pickleballers, dog herders, woodworkers, keyboard nerds, potters, and more — and we can’t wait to meet you!