Senior Lifecycle Marketing Manager

Higgsfield; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Higgsfield AI in San Francisco is seeking a Senior Lifecycle Marketing Manager to own the customer journey from first touch through retention and expansion. You will develop data-driven lifecycle strategies to activate new users, boost product adoption, drive repeat purchases, and maximize lifetime value, working with Product, Growth, Data, Design and Engineering.

This role suits someone who loves experimentation, customer psychology, automation, and turning data into experiences.

Qualifications

• 7+ years of experience in lifecycle marketing, CRM, retention or growth marketing.
• Experience managing lifecycle campaigns for high-growth B2C, PLG, SaaS, AI, or consumer tech products.
• Strong understanding of lifecycle strategy, segmentation, personalization, and behavioral marketing.
• Experience with marketing automation and CRM platforms (Braze, Iterable, Customer.io, HubSpot, SFMC).
• Strong analytical skills with experience measuring lifecycle performance.

Responsibilities

• Own the customer lifecycle strategy across acquisition, onboarding, activation, engagement, retention, and reactivation.
• Design personalized customer journeys to improve adoption and long-term retention.
• Identify opportunities to reduce churn and increase customer lifetime value.
• Create automated email, push, SMS, and in-product messaging campaigns.
• Develop segmentation strategies based on behavior and lifecycle stage.
• Launch campaigns for product launches, promotions, and seasonal initiatives.
• Own A/B testing strategy across messaging, timing, audience, and creative.
• Analyze campaign performance and optimize conversion, engagement, and retention.

Skills

Lifecycle marketing

CRM

Growth marketing

Analytics

Marketing automation

A/B testing

Cross-functional collaboration

Tools

Braze

Iterable

Customer.io

HubSpot

Salesforce Marketing Cloud

Looker

Job description

Why work at Higgsfield AI?

Higgsfield AI is the fastest-scaling generative AI company in history, hitting $500M in annual revenue run rate, 25M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands.

We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like.

Role Overview

At Higgsfield AI, we're building the next generation of AI-powered creative tools used by millions of creators, marketers, brands, and enterprises around the world. As our user base continues to scale rapidly, we're looking for a Senior Lifecycle Marketing Manager to own the customer journey from first touch through long-term engagement, retention, and expansion.

You’ll develop data-driven lifecycle strategies that activate new users, increase product adoption, drive repeat purchases, and maximize customer lifetime value. Working cross-functionally with Product, Growth, Data, Design, and Engineering, you’ll build personalized experiences that keep users coming back while helping shape how one of the fastest-growing AI companies communicates with its customers.

This is an ideal role for someone who loves experimentation, customer psychology, automation, and using data to create exceptional user experiences.

What You’ll Do

Own the Customer Lifecycle

• Develop and execute lifecycle marketing strategies across acquisition, onboarding, activation, engagement, retention, and reactivation.
• Design personalized customer journeys that improve product adoption and long-term retention.
• Identify opportunities to reduce churn and increase customer lifetime value.

Build High-Performing Campaigns

• Create automated email, push notification, SMS, and in-product messaging campaigns.
• Develop segmentation strategies based on customer behavior, usage, and lifecycle stage.
• Launch campaigns supporting product launches, feature releases, promotions, and seasonal initiatives.

Drive Experimentation & Optimization

• Own A/B testing strategy across messaging, timing, audience segmentation, and creative.
• Analyze campaign performance and continuously optimize conversion, engagement, and retention metrics.
• Build reporting dashboards and communicate insights to leadership.

Partner Across the Business

• Work closely with Product and Engineering to improve onboarding and user education.
• Collaborate with Growth, Creative, Brand, and Product Marketing on integrated customer campaigns.
• Partner with Data teams to identify behavioral insights and growth opportunities.

Scale Lifecycle Infrastructure

• Help define lifecycle marketing systems, automation, and best practices as the company grows.
• Improve customer data quality and segmentation capabilities.
• Recommend new tools, workflows, and technologies that improve marketing efficiency.

What We’re Looking For

• 7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or customer engagement.
• Experience managing lifecycle campaigns for high-growth B2C, PLG, SaaS, AI, or consumer technology companies.
• Strong understanding of customer lifecycle strategy, segmentation, personalization, and behavioral marketing.
• Experience with marketing automation and CRM platforms such as Braze, Iterable, Customer.io, HubSpot, Salesforce Marketing Cloud, or similar.
• Strong analytical skills with experience measuring lifecycle performance using product and marketing analytics.
• Comfortable partnering with Product, Engineering, Design, and Data teams.
• Excellent written communication and customer messaging skills.
• Highly organized, data-driven, and excited by rapid experimentation.
• Experience marketing AI, creator, consumer technology, or SaaS products.
• Familiarity with SQL, Amplitude, Mixpanel, Looker, GA4, or similar analytics platforms.
• Experience with subscription businesses and monetization strategies.
• International lifecycle marketing experience across multiple markets.

Compensation & Benefits

We offer a competitive and thoughtfully structured compensation package designed to align with impact and growth.

Base Salary: The anticipated salary range for this role is $140,000 - $200,000, depending on experience, skills, and location.

In addition to cash compensation, we offer equity and a comprehensive benefits package to support you both professionally and personally.

Higgsfield AI is an equal opportunity employer. We are committed to building a diverse and inclusive team and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.