Senior Lifecycle Marketing Lead (Remote)

Maven Clinic; United States; Remote; USD 136,000 - 160,000; Full time

Benefits offered by this job

Equity

Hybrid/work flexibility

Parental leave

Professional development stipend

401K matching

Career coaching

Job summary

Maven Clinic is seeking a senior lifecycle marketer to own and optimize the full consumer lifecycle for our virtual care platform. You will architect end-to-end journeys from pre-purchase nurture to long-term retention, working with engineers, product managers, and content teams.

This role focuses on scalable Braze-driven campaigns and AI-assisted copy development. You will lead new program launches, own the communications plan, and ensure compliance with HIPAA in a regulated health context

Qualifications

• 5–8 years of lifecycle marketing experience in DTC health, wellness, or regulated consumer categories.
• Deep fluency across the full lifecycle funnel including acquisition, onboarding, retention, and healthcare-specific journeys.
• Proven Braze experience building complex canvases, multi-step triggers, and segmentation.

Responsibilities

• Architect and own the full consumer lifecycle roadmap from pre-purchase nurture to post-purchase engagement and retention.
• Lead lifecycle go-to-market for new program launches with comprehensive communications plans.
• Build and operate automated flows in Braze across email, SMS, push, and in-app channels with advanced segmentation and personalization.
• Maintain scalable Braze architecture and ensure data integrity and trigger reliability.
• Design and run AI-assisted copy and rapid design iterations routed through content and design teams.

Skills

Lifecycle marketing

DTC health experience

Braze

Lifecycle automation

Data fluency

AB testing

HIPAA compliance

Tools

Braze

Mixpanel

Customer.io

Job description

Maven Clinic is seeking a senior lifecycle marketer to own and optimize the full consumer lifecycle for our virtual care platform. You will architect end-to-end journeys from pre-purchase nurture to long-term retention, working with engineers, product managers, and content teams.

This role focuses on scalable Braze-driven campaigns and AI-assisted copy development. You will lead new program launches, own the communications plan, and ensure compliance with HIPAA in a regulated health context