Senior Life Sciences Campaign & Content Lead

PROBIO; Pennington (NJ); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan with company-m.

Paid parental leave

Vacation and personal time

Sick time

Floating holidays

Company holidays

Flexible spending accounts

Health savings accounts

Life and AD&D insurance

Disability coverage

Commuter benefits

Job summary

ProBio is seeking a strategic Senior Campaign and Content Marketing Manager to lead multi-channel campaigns that drive awareness, engagement, and revenue growth across the customer lifecycle. You will translate business priorities into customer-centric campaigns and content in collaboration with Product, Commercial, and Scientific teams.

The role requires influencing senior stakeholders, managing budgets, and delivering complex initiatives with minimal direction in a global life sciences context.

Qualifications

• 7+ years' experience in B2B marketing, campaign marketing, product marketing, or content marketing, preferably within life sciences, biotechnology, CDMO, or related industries.
• Proven success leading complex, integrated, multi-channel marketing campaigns that deliver measurable commercial results.
• Strong strategic planning and project leadership skills, with the ability to work independently and drive initiatives from concept to execution.
• Demonstrated experience building customer journeys, value propositions, and messaging frameworks for technical or scientific products and services.
• Excellent stakeholder management skills, with the ability to influence and collaborate across commercial, product, scientific, and leadership teams.
• Strong analytical mindset with experience using data and insights to optimize marketing performance.
• Exceptional communication, writing, presentation, and interpersonal skills, including experience engaging with senior stakeholders.
• Bachelor's degree required; MBA or advanced scientific qualification is a plus.

Responsibilities

• Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments.
• Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization.
• Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes.
• Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking.
• Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery.
• Present campaign strategies, recommendations, and performance insights to senior leadership.

Skills

B2B marketing

Campaign marketing

Product marketing

Content marketing

Stakeholder management

Strategic planning

Project leadership

Analytics/data-driven

Excellent communication

Life sciences familiarity

Education

Bachelor's degree

MBA or advanced qualification

Job description

ProBio is seeking a strategic Senior Campaign and Content Marketing Manager to lead multi-channel campaigns that drive awareness, engagement, and revenue growth across the customer lifecycle. You will translate business priorities into customer-centric campaigns and content in collaboration with Product, Commercial, and Scientific teams.

The role requires influencing senior stakeholders, managing budgets, and delivering complex initiatives with minimal direction in a global life sciences context.