Senior Lead, Value Realization & Expansion

Salesforce, Inc.; Seattle (WA); Hybrid; USD 143,400 - 216,900; Full time

Benefits offered by this job

Hybrid work environment

AI-enabled marketing tools

Job summary

Salesforce, Inc. is seeking a Senior Lead in Value Realization & Expansion to own the end-to-end customer journey for the Your Account self-service offering.

You will drive activation, adoption, value realization, expansion, and self-service revenue by partnering across product, marketing, sales, data, engineering, analytics, and customer success. This hybrid role requires 7+ years in Growth Marketing and related fields, strong SQL and BI skills (Tableau), and experience with PLG or self-service

Qualifications

• 7+ years of experience in Growth Marketing, Lifecycle Marketing, Product Marketing, Demand Generation, Marketing Operations, Product-Led Growth, or Digital Marketing.
• Experience owning pipeline or revenue goals and driving measurable business outcomes.
• Strong SaaS customer lifecycles, digital growth strategies, and lifecycle marketing.
• Experience designing and optimizing customer journeys across email, web, in-product messaging, and marketing automation platforms.
• Strong SQL skills and experience building audience segments, querying customer data, and working with CRM or behavioral datasets.
• Tableau or other BI tools to analyze performance and guide investment decisions.

Responsibilities

• Own the end-to-end growth strategy for Your Account and drive activation, adoption, expansion, and self-service ACV.
• Design and optimize customer journeys across email, in-product messaging, web, and AI-powered engagement; run experiments and optimize conversion.
• Partner with Product, Data Engineering, Analytics, Marketing Operations, and Sales to deliver scalable, data-driven marketing capabilities.

Skills

Growth Marketing

Lifecycle Marketing

Demand Generation

Digital Marketing

SQL

Tableau

Product-Led Growth

Cross-functional Collaboration

Tools

Tableau

SQL

CRM data

Job description

## Senior Lead, Value Realization & ExpansionApplyremote type: Office - Flexiblelocations: Washington - Seattle: Illinois - Chicagotime type: Full timeposted on: Posted Todayjob requisition id: JR353162*To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.*Job CategoryMarketing & CommunicationsJob Details****About Salesforce****Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.**The Experience** Our Global Growth Systems team is looking for a strategic, data-driven Growth Marketing Lead to own the end-to-end customer journey for Salesforce's Your Account self-service business. In this role, you'll drive customer activation, adoption, value realization, expansion, and self-service revenue by partnering across Product, Marketing, Sales, Data Engineering, Analytics, and Customer Success. You'll build scalable, data-driven growth programs powered by lifecycle marketing, experimentation, AI, and behavioral signals to deliver the right experience at the right moment. This is a hybrid role with three days in the office each week. **What You'll Actually Be Doing** Own the Self-Service Growth Strategy* Develop and execute the end-to-end growth strategy for Your Account.* Drive improvements across activation, adoption, expansion, and self-service ACV.* Build quarterly growth plans aligned to business and revenue goals.Build Lifecycle Marketing Programs* Design customer journeys across email, in-product messaging, web, and AI-powered engagement.* Create behavioral triggers that increase activation and premium adoption.* Continuously optimize journeys through testing and experimentation.Lead Growth Experimentation* Develop experimentation across messaging, targeting, segmentation, channels, and customer experiences.* Design A/B and multivariate tests to improve conversion and engagement.* Evaluate emerging AI capabilities and digital growth opportunities.Drive Product-Led Growth* Partner with Product to define activation milestones and monetization opportunities.* Improve self-service experiences while creating intelligent sales handoffs where appropriate.* Optimize conversion across the customer lifecycle.Leverage Data & Audience Insights* Use behavioral, product usage, and CRM data to identify high-value audiences.* Partner with Data Engineering and Analytics to build scalable audiences and performance dashboards.* Apply Tableau, SQL, Data Cloud, and AI insights to guide investment decisions.Lead Cross-Functional Execution* Partner across Product, Marketing, Sales, Customer Success, Engineering, Analytics, and Marketing Operations.* Drive alignment through clear planning, documentation, and executive communication.* Build repeatable processes that improve execution quality and scalability.**You're Our Person If...*** You have 7+ years of experience in Growth Marketing, Lifecycle Marketing, Product Marketing, Demand Generation, Marketing Operations, Product-Led Growth, or Digital Marketing.* You have experience owning pipeline or revenue goals and driving measurable business outcomes.* You have a strong understanding of SaaS customer lifecycles, digital growth strategies, and lifecycle marketing.* You have experience designing and optimizing customer journeys across email, web, in-product messaging, and marketing automation platforms.* You have strong SQL skills and experience building audience segments, querying customer data, and working with CRM or behavioral datasets.* You use Tableau or other business intelligence tools to analyze performance, uncover insights, and guide investment decisions.* You have experience designing or optimizing lead/contact scoring models that improve audience prioritization and campaign effectiveness.* You have partnered closely with Product, Data Engineering, Analytics, Marketing Operations, and Sales to deliver scalable, data-driven marketing capabilities.* You have experience leveraging AI, prompt engineering, or workflow automation to improve marketing processes and customer experiences.* You thrive in highly cross-functional environments, communicate effectively with both technical and business stakeholders, and enjoy building scalable processes that simplify execution.**Even Better If...*** You have experience with Product-Led Growth (PLG) or self-service SaaS businesses.* You have experience optimizing conversion paths, activation milestones, and usage-based monetization.* You have worked with Customer Data Platforms (CDPs), Data Cloud, or behavioral data pipelines.* You have experience with Salesforce products, Marketing Cloud, or Agentforce.* You have built AI-powered marketing workflows, experimentation frameworks, or predictive segmentation models.* You understand LLM optimization, AI-assisted search, APIs, MCPs, or other emerging AI technologies and how they support modern growth marketing.Unleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.### ### ### ### At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.