Senior Lead of Marketing Operations & MarTech

Lightning AI; San Francisco (CA); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

Health coverage

Meaningful equity

401k matching

Unlimited PTO

Winter break

Parental & family leave

Learning allowance

Wellness stipend

Sabbatical program

Hybrid work model

Job summary

Lightning AI, a San Francisco/New York hybrid company, seeks a Senior Lead of Marketing Operations & MarTech to build and scale global marketing technology architecture, data infrastructure, and operational workflows. You’ll enable high-velocity campaigns, robust analytics, and data governance across the go-to-market engine.

Reporting to the CMO, you’ll own the stack and governance. This role drives lead lifecycle, account routing, and performance reporting to maximize ROI across channels, with

Qualifications

• 10+ years in Marketing Operations/MarTech or RevOps in high-growth B2B SaaS.
• Expertise in Marketo/HubSpot, Salesforce, CDPs, and attribution tools.
• Strong data governance, GDPR/CCPA compliance, and data hygiene practices.
• Proven ability to design multi-touch attribution and executive dashboards.

Responsibilities

• Architect and manage global Marketing Ops vision, stack, and integrations.
• Lead procurement, rollout, and optimization of MarTech software and vendors.
• Establish data governance, hygiene, incl. GDPR/CCPA compliance.
• Define lead/account routing, scoring, funnels, and SLA tracking with SalesOps.
• Develop analytics, attribution, and ROI dashboards for exec leadership.
• Partner with Demand Gen, Product Marketing, and Field Marketing.
• Support PLG initiatives via telemetry integrations with marketing workflows.
• Oversee budget operations, procurement, and financial tracking.
• Hire and scale a world-class Marketing Ops team.

Skills

Marketing Operations

MarTech architecture

Salesforce CRM

Marketo

HubSpot

CDPs

Data governance

GDPR/CCPA compliance

PLG integration

Analytics & reporting

Tools

Salesforce CRM

Marketo

HubSpot

Snowflake

BigQuery

CDP tools

Bizible

Adobe Attribution

APIs & webhooks

Job description

Senior Lead of Marketing Operations & MarTech

Who We Are

Lightning AI is the company behind PyTorch Lightning. Founded in 2019, we build an end-to-end platform for developing, training, and deploying AI systems—designed to take ideas from research to production with less friction.

Through our merger with Voltage Park, a neocloud and AI Factory, Lightning AI combines developer-first software with cost-efficient, large-scale compute. Teams get the tools they need for experimentation, training, and production inference, with security, observability, and control built in.

We serve solo researchers, startups, and large enterprises. Lightning AI operates globally with offices in New York City, San Francisco, Seattle, and London, and is backed by Coatue, Index Ventures, Bain Capital Ventures, and Firstminute.

The Way We Work

The people who thrive here are builders who move fast, communicate openly, take ownership, and continuously improve themselves, their teams, and our company. Here's what that looks like in practice:

• Move with Urgency: We move quickly, make thoughtful decisions, and keep momentum. We value action over perfection and learn by shipping.
• Take Ownership: We own outcomes, not just our individual work. We make decisions that move the company forward and follow through.
• Communicate Openly: We communicate directly, seek to understand, and create clarity for others. Honest conversations help us move faster together.
• Build Great Teams: We lead by example, empower others, and create healthy teams where people can do their best work.
• Raise the Bar: We're always improving ourselves. We learn from feedback, consistently challenge ourselves to grow, and focus on the work that matters most.
• Think Long-Term: We design for what's next. We create scalable systems, simplify complexity, and use AI and automation to amplify our impact.

What We're Looking For

We are looking for a Senior Lead of Marketing Operations & MarTech to build, scale, and optimize our global marketing technology architecture, data infrastructure, and operational workflows. You will serve as the backbone of the marketing organization, enabling high-velocity campaign execution, robust analytics, and seamless data governance across our entire go-to-market engine. This is a strategic and hands-on leadership role ideal for someone who thrives on turning complex processes into scalable, automated systems.

This role reports directly to the CMO. You will own the marketing technology stack, establish enterprise data governance, oversee lead and account lifecycle management, and lead performance reporting to maximize marketing ROI across all channels.

This is a hybrid role based in our San Francisco or New York City office with in-office requirements of 2 days per week.

What You’ll Do

• Architect and manage the global Marketing Operations vision, roadmap, and technology stack, ensuring seamless integration between Marketing Automation, CRM (Salesforce), Data Warehouses, and PLG tools.
• Lead the evaluation, procurement, implementation, and optimization of all marketing technology (MarTech) software and vendor relationships.
• Establish rigorous data governance standards, data hygiene practices, GDPR/CCPA compliance, and database enrichment strategies to ensure reliable database health and segmentation.
• Design and optimize end-to-end lead and account routing, scoring models, funnel stage definitions, and SLA tracking in close collaboration with SalesOps and RevOps.
• Develop comprehensive analytics, attribution modeling, and reporting dashboards to evaluate pipeline contribution, marketing ROI, and campaign performance for executive leadership.
• Partner with Demand Generation, Product Marketing, and Field Marketing to streamline campaign execution processes, SLA enforcement, and operational readiness.
• Support Product-Led Growth (PLG) initiatives by building telemetry integrations between user product usage data and marketing automation workflows to drive conversion and expansion.
• Oversee marketing budget operations, vendor procurement, contract renewals, and financial tracking to ensure efficient resource allocation.
• Hire, mentor, and scale a world-class Marketing Operations team, fostering a culture of operational excellence, automation, and continuous improvement.

What You’ll Need

• 10+ years of progressive experience in Marketing Operations, Marketing Technology, or Revenue Operations within high-growth B2B SaaS or enterprise technology companies.
• Deep expertise in enterprise MarTech architecture, including Marketing Automation platforms (Marketo, HubSpot), CRM (Salesforce), CDPs, enrichment tools, and attribution platforms (Bizible/Adobe Attribution).
• Proven track record of designing multi-touch attribution systems, lead/account scoring models, and executive reporting framework.
• Strong technical understanding of APIs, webhooks, data warehousing (Snowflake, BigQuery), and data governance frameworks (GDPR, CCPA).
• Experience supporting both Product-Led Growth (PLG) self-serve motions and enterprise sales‑assisted GTM frameworks.
• Exceptional analytical abilities with a data‑driven approach to problem‑solving, process optimization, and cross‑functional leadership.
• Demonstrated success leading, mentoring, and scaling high‑performing technical and operations teams.
• Experience operating across regions.
• Experience with partner and ecosystem marketing.

We are committed to offering competitive compensation that reflects the value each team member brings to our mission. Final offers are based on factors such as experience, skills, geographic location, and role expectations. In addition to base salary, our total rewards package for eligible roles includes a discretionary bonus, a meaningful equity component, and comprehensive benefits.

The anticipated annual base salary range for this role is:

$170,000 - $190,000 USD

Benefits and Perks

We offer a comprehensive and competitive benefits package designed to support our employees’ health, well‑being, and long‑term success:

• Comprehensive Health Coverage: Medical, dental, and vision coverage for employees and eligible dependents.
• Meaningful Equity: RSUs that give employees a stake in the company's long‑term success.
• Retirement Savings: 401(k) matching (U.S.) and pension contributions (U.K.).
• Flexible Time Off: Unlimited PTO, company holidays, and floating holidays to support work‑life balance.
• Company‑Wide Winter Break: Two weeks of company closure each winter to disconnect and recharge.
• Paid Parental & Family Leave: Paid leave to support you and your family through life's important moments.
• Professional Development: Annual learning and development allowance to support your professional growth.
• Wellness Benefits: Wellness and work‑from‑home stipends to support your physical and mental well‑being.
• Sabbatical Program: Four weeks of paid sabbatical leave after four years of service.
• Flexible Work: Flexible schedules and a hybrid work model for our office‑based teams.
• In‑Office Meals: Complimentary meals at our office hubs.

Benefits may vary by location, team, and role.

At Lightning AI, we are committed to fostering an inclusive and diverse workplace. We believe that diverse teams drive innovation and create better products. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. We are dedicated to building a culture where everyone can thrive and contribute to their fullest potential.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self‑identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Lightning AI’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.