Senior Lead Media Buyer

Lumen; Phoenix (AZ); Remote; USD 132,000 - 185,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Voluntary lifestyle benefits

Job summary

Lumen is hiring for a strategic media leader who will own and optimize a multi-channel B2B paid media program across Google, LinkedIn, Display, YouTube and more. You’ll drive investment choices, balance short-term signals with downstream revenue, and partner with Creative, Analytics and Ops to maximize impact.

Ideal candidates have 8+ years of experience managing seven-figure budgets, strong analytical skills, and a track record in ABM strategies for enterprise clients.

Qualifications

• 8+ years of experience buying B2B paid media.
• Experience with Google Ads and LinkedIn Campaign Manager.
• Demandbase or comparable ABM platform experience required.
• Ability to manage seven-figure annual media budgets.

Responsibilities

• Set the enterprise approach for paid search, paid social and ABM media.
• Own the architecture and performance of a seven-figure annual media portfolio.
• Integrate audiences, targeting, sequencing and budgeting across platforms.
• Exercise independent judgment on pacing and reallocation across platforms.
• Diagnose and resolve high-complexity performance or measurement issues.
• Lead cross-functional initiatives to improve media effectiveness.
• Establish governance and best practices for account structure and hygiene.

Skills

Analytical skills

Budget management

Cross-functional collaboration

ABM platform experience

Education

Bachelor’s degree in business/Marketing

Master’s degree or equivalent

Tools

Google Ads

LinkedIn Campaign Manager

Demandbase

Job description

Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities.

At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter.

This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today.

The Role

strategy into an integrated, funded media portfolio—aligning audiences, sequencing, investment and measurement to maximize qualified demand and downstream revenue impact.

Operates with broad latitude in a complex, long‑cycle B2B environment. Anticipates platform, market, privacy and regulatory changes; solves novel cross‑channel performance problems; and advises marketing leaders on investment choices, risks and opportunities. Remains hands‑on in the platforms while establishing the standards, decision frameworks and operating practices used by the broader team.

The Main Responsibilities

• Set the enterprise approach for paid search, paid social and ABM media, and contribute media expertise to functional campaign, demand‑generation and measurement strategy.

• Own the architecture and performance of a seven‑figure annual media portfolio across Google Search, Display, YouTube and Performance Max, LinkedIn, Demandbase and other relevant channels.

• Integrate audiences, account targeting, message sequencing, frequency and budget allocation across platforms so channels operate as one coordinated system.

• Exercise independent judgment on pacing and reallocation across platforms, campaigns and tactics; balance short‑term signals with downstream conversion evidence and document material investment decisions.

• Diagnose and resolve unique, high‑complexity performance or measurement issues whose impact extends across campaigns, functions or business priorities.

• Anticipate changes in media platforms, auction dynamics, privacy, brand safety and regulation; assess business impact and recommend portfolio, process or capability improvements.

• Establish governance and best practices for account structure, taxonomy, audience and keyword hygiene, exclusions, frequency, quality controls and audit‑ready documentation.

• Lead a disciplined experimentation roadmap across bidding, audiences, offers, creative, landing experiences and formats, including test design, holdouts, interpretation and scaled adoption of findings.

• Advise senior marketing stakeholders on media effectiveness, tradeoffs and investment scenarios by connecting platform performance to CRM, pipeline and revenue outcomes.

• Lead high‑visibility, cross‑functional initiatives with Creative, Marketing Operations, Field Marketing, Finance and Analytics to improve media effectiveness and measurement.

• Own strategic platform and vendor relationships, including platform‑funded and co‑op opportunities, and influence partner roadmaps and service levels.

• Serve as the escalation point and technical authority for paid media; coach the paid social buyer and elevate capability across the broader marketing organization.

What We Look For in a Candidate

• Bachelor’s degree in business, Marketing, or a related area.

• 8+ years of experience buying B2B paid media in‑house or at an agency, with direct account ownership in Google Ads and LinkedIn Campaign Manager. Demandbase or comparable ABM platform experience also required.

• Demonstrated management of at least a seven‑figure annual media budget, with personal responsibility for pacing and reallocation decisions

• Strong analytical skills: comfortable in platform reporting, spreadsheet modeling and a BI or CRM dashboard, and able to explain a performance shift in terms of its underlying driver.

• Comfort operating in a long, considered B2B sales cycle where the meaningful conversion happens weeks after the click and the platform's own optimization signal is thin.

• Collaboration with creative teams on performance creative, and with operations teams on lead flow.

• Ability to synthesize market data and analyze business performance metrics, KPIs, and similar.

Preferred Qualifications:

• Master’s degree or equivalent.

• 10+ years of experience with buying B2B media

• Extensive experience in the technology industry, demonstrating a deep understanding of market dynamics, customer needs, and industry trends.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges

$132,232 - $176,310 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY

$138,844 - $185,124 in these states: CO HI MI MN NC NH NV OR RI

$145,456 - $193,940 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.

Learn more about Lumen's:

Benefits (https://jobs.lumen.com/global/en/benefits-statement)

Bonus Structure

#LI-Remote

What to Expect Next

Requisition #: 343627

Life at Lumen

Life at Lumen is human and connected, even in a fast moving, AI‑focused organization. We set clear expectations and trust people to meet them. With real support and shared accountability, teams collaborate better, move faster, and deliver meaningful outcomes.

Our Lumen 8 behaviors guide how we interact, make decisions, and work together, shaping a culture built to perform and win.

To learn more about Life at Lumen and how we live the Lumen 8, please visit:

https://jobs.lumen.com/global/en/life-at-lumen

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (https://jobs.lumen.com/global/en/faq) . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case‑by‑case basis.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Privacy Notice

Lumen is committed to protecting the privacy and security of personal information collected during the recruitment and hiring process. Our Applicant Privacy Notice explains how we collect, use, disclose, and protect applicant information, as well as how individuals may request access to or deletion of their personal data.

To review Lumen’s Global Employment Applicant and Talent Community Privacy Notice, please visit:

https://jobs.lumen.com/global/en/privacy-notice

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.